Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
The guests -- mostly dressed in cream, coffee and shades of brown -- were in sync with the celebration's theme, 'Biscuit and Cookies'.
'In the audience's mind there is no urgency to go see a film in the theatre.' 'If you pay for social media buzz it does not convert into bums on seats.'
From fantasy to football, OTT is beaming with all kinds of goodies this week.
Bring me the mundane lives of the working class next. At least, it won't be as embarrassing as this, asserts Mayur Sanap.
From damsels versus dragons to showbiz shenanigans, ready to catch all the action on OTT this week?
'Imagine having a conversation with your parents, where you say, "I want to break up with someone because he's bad in bed".'
With the rains pouring down on us, August offers yet another reason to stay home!
Actor Krystle D'souza on her idea of eternal beauty, the importance of overall fitness and more...
Sector 36 goes for the gruesomeness and shock; watching it needs a tough heart or a quick averting of the eyes, warns Deepa Gahlot.
A style sweetheart, Shweta Basu Prasad doesn't need to try too hard to win you over.
The premiere of the Netflix movie saw a full house, as Bollywood's A-listers came down to launch the careers of Suhana Khan, Khushi Kapoor and Agastya Nanda.
Lots of romance and action on OTT this week. Sukanya Verma lists her recommendations.
Dr Ashish Mishra, consultant interventional cardiologist, Wockhardt Hospitals, explains how smoking and alcohol can impair your heart health and lead to cardiac arrest.
Stand-up comedian Kapil Sharma is back with his show and while the set is bigger and the look is grander, the gags are still the same, feels Namrata Thakker.
There is an utter pretentiousness to this world and the supposed hip lives of its characters, which makes it plain awkward to watch, complains Mayur Sanap.
Once a K-drama buff, always a K-drama buff.
It's too bad Viijay 69 does not let the viewer feel Anupam Kher's despair or his triumph. The most forgettable 'zero to hero' films at least managed that much, notes Deepa Gahlot.
Sukanya Verma lists her recommendations for the week.
Looking back at Devdas...Saif, then and now...Kriti's bright smile...
Ahsaas Channa is very excited about for the coming season of Kota Factory, where she reunites with Jitendra Kumar -- or as she calls him, 'Jeetu Bhaiya'.
Robot girlfriends, wish granting stars, creepy aliens, private detectives, brace yourself for unlimited excitement on OTT this week.
On Tuesday, August 20, 2024 -- 16 days after he turned 63 -- Barack Obama appeared on stage during Day 2 of the Democratic National Convention in Chicago.
Farah's fangirl moment with... Sonam celebrates Vayu's 2nd birthday... Sidharth turns chef...
If approached with minimal expectations, Sikandar Ka Muqaddar offers enough suspense to justify an OTT viewing, observes Sonil Dedhia.
July has some interesting content on OTT, with quite a few original shows and movies premiering in the digital space.
Decapitated ghosts, ancient ghosts, devil judges, devious cartoons, angry young women, it's a super flavourful platter of assorted goodies on the OTT menu this week.
Sci-fiction buffs rejoice, there's much spectacle to behold on OTT this week. Sukanya Verma gives her recommendations.
All We Imagine as Light has been on several critics' best of the year lists, including Sight and Sound (Payal Kapadia appeared on the magazine's cover, perhaps a first for an Indian filmmaker), to The New York Times, Time and it is the number one film recommended by Barack Obama. The future certainly belongs to Payal Kapadia, asserts Aseem Chhabra.
Noah Lyles said that his Paris Games are over, hours after he needed medical attention
Kajol and Kriti Sanon get together to pack a punch in their new film, Do Patti.
Fantasy and road trips rule OTT this week. Sukanya Verma gives you options to take your pick from.
With a string of deals with telecom service providers, DTH operators and Bollywood stars, Netflix goes all out to protect its turf in India and fend off competition, says Viveat Pinto.
It was a hit and miss for some but each one of them revelled in the opportunity to showcase their talent.
'Mental and physical health is very important as far as new mothers are concerned. You cannot ignore it.'
If there is uncertainty in the relationship, communicating that is the right thing. To keep someone waiting in the wings is selfish, says rediffGURU Ravi Mittal, CEO, Quack Quack, an online dating website.
Catch one of Mammootty's career best works, Oscar-winner Michelle Yeoh and more on OTT this week.
Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.
With the film's leading man's death, the release plan for Dil Bechara has been revived in a big way.
'The most difficult aspect was to fulfill expectations of the audience.'
