95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.
It's comeback time for many Bollywood stars. With the OTT platform opening up, quite a few actors, who had taken a break, are getting ready to be seen again!
'I want to something drastically different, where people will get the shock of their lives. But that has not happened yet.'
'The way the film has been designed is also very unique. The entire film is set in just one room.'
'In the first lockdown, my mother used to feed me everything possible.' 'After all, she is an Indian mother.' 'Sometimes laddoos, sometimes parathas.' 'I gained almost 10 kg.' 'When Maharani fell into my lap, the weight was a perfect match for the character.'
'If luck favours you, with your hard work and your karma, nothing is impossible.'
'We want to push boundaries; we want to push the envelope as far as content is concerned...'
'Stop showing off your star power because there is nothing called star power.' 'The power is only in the script.' 'If you are getting a good script, 'Chup chaap le lo!''
'When you are not from this industry, you have to take everything really, really seriously.'
'It's been an up and down journey and every actor has to go through it.'
'I have great friends in film industry but professionalism and friendship are two different cups of tea. When it comes to producing a movie, every producer thinks of saleable actors,' says Dino Morea.
Netflix and Amazon Prime gain market share at the cost of Indian platforms Hotstar, VOOT, Jio Cinema.
'I became busy with my political career.' 'I am ready now to give some time to my acting career.'
Be always alert and watchful about what your kids are doing online. Instead of spying on them secretly, try to involve them in the process of keeping them safe from predators.
Joginder Tuteja goes back a decade, and looks at the big movies that flopped from 10 years ago.
'Everywhere, people would ask me why I had left films. They wanted to see more of me.' 'Their words were music to my ears.'
In terms of viewership, the IPL even outperformed some of the pay-per-view matches of the Premier League in Britain.
Joginder Tuteja introduces us to the men who have made an impression in the OTT universe.
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners.
'I can't wait to start afresh.' 'So many things in my life have become clearer to me.' 'I see this isolation as an opportunity to heal my soul.'
If a phone under Rs 15,000 is what you're looking for, then this is among the best, says Khalid Anzar.
'I don't believe in the length of the role. But I definitely don't want to be decoration.'
'This is the kind of dream role that actresses beyond a certain age don't get in our country.'
'Lifestyle, peer pressure, lure of extra pocket money and many other factors are responsible why youth are taking drugs.'
The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even claiming that it is the second-most watched sport in the country behind cricket.
One of India's greatest music legends, Pandit Jasraj leaves behind a storied legacy spanning almost eight decades.
'Trust me, I don't even enjoy the company of friends who live in regret.' 'You either own your decisions or just let it go and work harder to get something better.'
The Moto G8 Plus brings together the best of the Motorola One-series and Moto G-series, says Khalid Anzar.
'My biggest takeaway of the year was to value the present, to live every moment that has been gifted to us, rather than make plans for the future because no matter how much you plan, there is no guarantee about the future.'
'In this age of OTT, where you are overdosed on content with violence, crime, sex and lust, this love story is refreshing,' notes Divya Nair.
'We haven't seen films like these in the Telugu film industry.'
From convincing film-makers to do shows for online, to having a slate with some of the best films and shows, Amazon Prime Video has come a long way since it came to India four years ago.
'There is a part of me that says it is a great time to tell stories from my own land.' 'But then opportunities are coming my way from all over the world.' 'So one foot is here and one foot is in the West.'
... And sometimes, that's enough, says Sreehari Nair.
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
Using Facebook video or YouTube for content distribution is not new.
'I've never been more nervous about any of my own films. I can't eat, sleep or speak. I can barely breathe.'
'I'd rather do a great role in any language than do mediocre stuff in Hindi.'
'Now when I look back on the sequences where his character Manny is preparing to die, asking his best friend if he will miss him, I feel it's eerie.'
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