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Master Blaster, Sachin Tendulkar celebrated his 40th birthday on Wednesday. Sachin expressed his gratitude to fans who have cheered for him during his marathon 23-year-long cricket career.......

Retire or not, Sachin to remain a darling with brands

Advertisers won't desert the Master Blaster even after his retirement as they feel the brand will continue to invoke trust and confidence. As the master blaster hangs up his boots after playing his......

Sachin joins Superman league

India will have a new comic hero. A character based on Tendulkar is set to hit bookstores - games and merchandise to follow. Imagine Sachin Tendulkar as the saviour of the world -- fighting the......

Brand Sachin pads up for advertising field

Sachin Tendulkar endorsed health drink Boost after his match-winning performance against England at Old Trafford in 1990. Since then, many brands have been bowled over by the master blaster's......

Tata is Sachin Tendulkar of corporate India: Chidambaram

Praising industrialist Ratan Tata, Finance Minister P Chidambaram on Friday described him as the Sachin Tendulkar of corporate India. Chidambaram was speaking after honouring the Chairman Emeritus......

Sachin is Aviva Life brand ambassador

Aviva Life Insurance, a joint venture between UK's biggest insurer Aviva and Dabur, has roped in master blaster Sachin Tendulkar as brand ambassador and named its new child insurance policy after......

Sanya Wins Hearts

Ananya's musical weekend... Akshay's cricketing master class... Mallika flaunts her abs... Photograph: Kind courtesy Sanya Malhotra/Instagram We saw her as Mrs. Now, Sanya Malhotra reminds us who......

Rashmeet Channels Her Inner Khiladi

'I will be talking to animals in the jungle.' IMAGE: Rashmeet Kaur will be seen in the 13th season of Khatron Ke Khiladi. All Photographs: Kind courtesy Rashmeet Kaur/Instagram Punjabi......

Will Kangana Make A Good Politician?

Entertainers can be good politicians if they treat the citizens as the audience, and treat their job like a live show, and work hard to make sure the audience likes them, asserts Sandeep Goyal.......

'Mystery Spinner Meets Master Blaster'

Sachin Tendulkar met 'mystery spinner' Varun Chakravarthy recently. The Kolkata Knight Riders, Chakravarthy's IPL franchise, shared the memorable moment on social media with the caption, 'When a......

Master blasters under the gun

All eyes at Wimbledon on Wednesday will be glued to a radar gun in a discreet green box that measures master blasters.For American Andy Roddick and Briton Greg Rusedski will be going head-to-head......

Another masterclass from Mumbai's Master Blaster

Sachin Tendulkar led from the frontand ensured his Mumbai Indians side a comfortableseven-wicket win over the Kolkata Knight Riders in their Indian Premier League matchat the Brabourne Stadiumon......

Kohli Hits Mega Milestone, Goes Past Tendulkar!

Overall, the latest hundred is Kohli's 83rd three-digit figure in international cricket. IMAGE: Virat Kohli's commanding knock of 135 came off 120 balls with seven sixes and 11 fours. Photograph:......

Sachin Tendulkar delights fans, congratulate the Master Blaster

A deafening roar greeted Sachin Tendulkar as he walked out to a guard of honour in his farewell Test at the Wankhede, Mumbai. -Scorecard -Farewell Sachin... write a postcard to the batting icon The......