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FIFA World Cup: Why are brands looking beyond sponsorships

 Global brands may be aggressively bidding for ad slots for the upcoming FIFA world Cup 20014 which will kick-start in June. Nevertheless, brands like Airtel, Nike and Star Sports are pushing for......

'US visa issues won't affect 2026 FIFA World Cup'

 IMAGE: There has been fear that the long visa appointment wait time combined with harsher regulations implemented by new president Donald Trump could make it more difficult for football fans to......

Messi to play 2026 FIFA World Cup?

 IMAGE: Lionel Messi was the Most Valuable Player of Argentina's run to the championship at the 2022 World Cup in Qatar. Photograph: Kiyoshi Mio-Imagn Images via Reuters Lionel Messi has a......

Japan first nation to qualify for 2026 FIFA World Cup

 IMAGE: The win guarantees Japan a top-two finish in the standings and sees them qualify for an eighth straight World Cup. Photograph: Kim Kyung-Hoon/Reuters Japan became the first team to qualify......

CONCACAF chief opposes 64-team World Cup 2030 proposal

 IMAGE: The 2026 FIFA World Cup, to be co-hosted by Canada, Mexico and the United States, will have 48 teams. Photograph: Lee Smith/Reuters A 64-team World Cup in 2030 should not be considered,......

2026 World Cup goes Super Bowl style

 IMAGE: New Jersey's FIFA World Cup 2026 logo is revealed during the kickoff event in Times Square in New York City. Photograph: Brendan McDermid/Reuters The 2026 World Cup final will feature......

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