One of India's largest business conglomerates, the Tata Group, is all set to replace Chinese mobile manufacturer Vivo as the Indian Premier League's title sponsor from this year.
Chinese sponsorship became a bone of contention after the BCCI declared it would review the deals following the violent clashes between the armies of both the countries in eastern Ladakh.
In a country where wearing lipstick could still invite disapproval, Simone Tata understood that Lakmé's future depended on shifting attitudes.
Two British Sikh runners, Baldev Singh Bains and Manny Singh Kang, participated in the 2026 London Marathon, raising thousands of pounds for charity. Bains ran in memory of Fauja Singh, aiming to fund a community sports club, while Kang raised money for Dementia UK.
IPL is the world's richest T20 tournament with an estimated brand value of $8.4 billion.
The BCCI has secured a lucrative Rs 270 crore (Rs 2,700 million) sponsorship deal from Google's AI platform Gemini ahead of the 2026 Indian Premier League (IPL).
The tournament, which features the top 16 clubs of the country, gets underway on July 26.
Tata group has been a constant in India's sporting landscape and the conglomerate's involvement only grew under Ratan Tata.
PICS: Big names in the crowd spotted at IPL Opener
Kartik Karkera didn't just win the Indian men's title at the Tata Mumbai Marathon on Sunday -- he did it in his very first official 42.195 km race
Multinational conglomerate Tata Group has submitted its 'Expression of Interest' to become IPL title sponsor this year, joining education technology company Unacademy and fantasy sports platform Dream11 in a bid to replace Chinese mobile phone company Vivo for one season.
Forced out of India due to the rising COVID-19 case count in the country, the IPL will allow unlimited COVID-19 replacements considering the delicate health safety situation across the globe.
When a Future Group official was contacted, he refused comment but industry insiders confirmed that the pull-out was on the cards because of the financial health of the company.
The value of the Indian Premier League went up 6.5 per cent to USD 16.4 billion (around Rs 134,858 crore) in 2024, according to a report by American investment bank Houlihan Lokey.
Add to it, associate sponsor companies like Unacademy, Dream11, CRed, Upstox, and Tata Motors, who pay in the range of Rs 120 crore each. Some subsidiary sponsors are also there.
A title match requires months of preparation and pulling out of other events, putting together a team of seconds, etc. Carlsen just says he lacks the motivation to do this again.
Former Tata group strategist and member of the now disbanded Group Executive Council, Nirmalya Kumar has said he was fired from his position for "working intensely and extensively" with ousted Tata Sons Chairman Cyrus Mistry.
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners.
Under the eight-year association, TCS will take on the role of Title Sponsor of the New York City Marathon in 2014, the software major said in a statement.
Walking out of the outside courts at the Balewadi stadium, his gait was assuring as he uttered, "no more singles for me".
Such partnership will not only give the company an opportunity to showcase its expertise in new technology areas, they will also help in boosting its brand image with clients and employees
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Big brands are keen to tie up with IPL for advertising purposes.
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TCS previously developed mobile apps for the last year's marathon, helping participants to track runners and to receive race results, information on the event, and tips for training.
Summary of sports events and persons who made news on Wednesday
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Infosys has emerged as the fastest growing IT services brand following 52 per cent brand value growth since last year and 80 per cent since 2020 to $12.8 billion, earning it third spot, the brand valuation consultancy said in its latest Global 500 IT Services Ranking report. TCS and Infosys have pushed IBM to fourth spot from second. IBM's brand value now stands at $10.6 billion, a decline of 34 per cent from last year and 50 per cent since 2020.
2018 was largely forgettable for Sushil Kumar -- India's only double Olympic-medallist -- and Sakshi Malik -- the country's first and only woman wrestler to win a medal at the biggest stage.
I need funds to play more international tournaments, says National Champion Sourabh Verma
New players from India and abroad have caught the attention of brand managers.
Niraj Bhatt discovers how a CFO 'without a finance background' made it to the corner office at TCS.
TCS is fastest growing software brand in the world.
Summary of sports events and persons who made news on Tuesday
'You don't peak every week. One has to keep playing.' 'It's a sport where you have to play at least 25, 30 weeks a year.' 'You have to keep your head down and go with the flow.'
'At a time when sports leagues are often smothered by the allure of spurious glamour, it is easy to forget what makes them so exciting in the first place: The sport itself.' 'At its core, the PKL has a fast-paced, engaging sport working for it.' 'Simply put, kabaddi, with its end-to-end action and oscillating fortunes, is almost never dull to watch,' says Dhruv Munjal.
Days before Narendra Modi arrives in the US to speak at the UN, meet Barack Obama, gupshup with the likes of Nadella, Pichai, Zuckerberg, and address desis in Silicon Valley, his ministers will help set the commercial and strategic tone for the prime minister's visit.
'May it be the guardian which calls for breaking down narrow walls of the mind.' 'May it continue to invite everyone to celebrate the possibilities of humanity's one-ness.' Claude Arpi salutes 50 years of Auroville, a Grand Experiment in Living.
'Soon enough, we were out shouted. The journalist had a multiple agenda -- he berated the Government, the bureaucracy in general and the UPSC system that selected them.'
