Free, customizable "fan bands" have become the unexpected must-have souvenir at the 2026 World Cup, with over 700,000 distributed. Sponsored by Bank of America, these charm wristlets feature subtle branding and have gone viral, even appearing on resale platforms. This marketing strategy offers a counterpoint to the tournament's high ticket and merchandise prices, proving that unique, free items can create significant fan engagement and brand visibility.
FIFA has announced that the 2026 World Cup, co-hosted by Mexico, Canada, and the United States, will feature separate opening ceremonies in each of the three countries. The ceremonies will feature a diverse lineup of musical performers and cultural showcases.
Global pop stars Shakira, Madonna and Korean sensation BTS will headline the first-ever halftime show at the 2026 FIFA World Cup final with proceeds going towards a global education initiative.
Germany's 2-1 defeat to Ecuador in the World Cup knockout stage sparked a disagreement between coach Julian Nagelsmann and players Joshua Kimmich and Deniz Undav. While the players felt Ecuador 'wanted it more', Nagelsmann strongly rejected this assessment, urging the team to learn and improve for their next match.
A record eight players aged 40 or older have been selected to play at the tournament in Canada, Mexico and the United States - one more than at all the past 22 tournaments combined.
Mexico have failed to progress beyond the Round of 16 for the last 32 years. With the 2026 FIFA World Cup on home soil, they hope to finally end the 'quinto partido' curse.
Mexico secured a narrow 1-0 victory over South Korea in a Group A football match in Guadalajara. Luis Romo scored the decisive goal following a goalkeeping error, and Mexico's defence, backed by goalkeeper Ral Rangel's late saves, held firm against South Korean pressure.
Lionel Messi sparked injury concerns after he left the field in the 73rd minute of Inter Miami CF's 6-4 victory over Philadelphia Union
Canada striker Cyle Larin came off the bench to grab a 1-1 draw for his side against Bosnia and Herzegovina in a frenetic Group B opener on Friday that long looked like it would end in defeat for the World Cup co-hosts.
Cristiano Ronaldo, playing his 6th FIFA World Cup, headlines the Portugal squad that has a glittering supporting cast that includes Vitinha, Joao Neves, Bruno Fernandes and Nuno Mendes.
Brazil and Morocco played to a 1-1 draw in their World Cup Group C opening match. Morocco took an early lead through Ismael Saibari, but Vinicius Jr's brilliant goal brought Brazil level before halftime. Despite Brazil's second-half improvements, Morocco's strong defence held them to a point.
Mexico will kick off their home World Cup campaign against South Africa at the Estadio Azteca, carrying the pressure of fan expectations and a strong unbeaten run.
England begin their World Cup campaign against Croatia in Arlington, Texas on Wednesday, a heavyweight Group L opener that could set the tone for both teams' tournament ambitions.
Former Italy under-20 international Cristian Volpato has decided to represent Australia and will join the Socceroos' training camp in Los Angeles ahead of the World Cup, Football Australia said on Friday.
From Lionel Messi and Cristiano Ronaldo to Cape Verde's fairytale run, VAR controversies and unforgettable fan moments, relive the memories that made the 2026 FIFA World Cup the biggest and most dramatic tournament in history.
Brazilian football star Neymar Jr. shares his emotional response to being included in the FIFA World Cup squad, expressing gratitude for the support he received during his journey.
Despite losing the 2026 FIFA World Cup final, the Argentine national football team received a massive hero's welcome upon their return to Buenos Aires. Thousands of passionate fans gathered at Ezeiza International Airport to celebrate their team, demonstrating that their bond with the players transcends mere results and trophies.
Lionel Messi, Erling Haaland, and Kylian Mbappe showcased their exceptional talent in recent World Cup matches, each scoring multiple goals. Despite recent dips in form or career stages, these football superstars proved their enduring prowess, with Mbappe becoming France's all-time top scorer and Messi achieving his first World Cup hat-trick.
Lionel Messi earned a spot in the World Cup history books with a hat-trick that saw Argentina begin the defence of their title with an emphatic 3-0 victory over Algeria in their Group J opener at Kansas City Stadium, Missouri, on Tuesday.
Iran's soccer team arrived in the United States for the first time at this World Cup on Sunday, landing at Los Angeles International Airport and holding a press conference on the same day that a peace deal between the two nations was announced.
Thousands of Norwegian football fans gathered in Oslo in the early hours of Sunday to celebrate their national team's historic World Cup run, despite a quarter-final defeat to England. The "Viking row" ritual and widespread national pride marked an unexpected and memorable tournament for Norway.
Argentina's football players displayed a political banner claiming "The Falklands are Argentine" after their World Cup semi-final win against England, potentially violating FIFA's code of conduct.
FIFA has selected India as one of 12 countries for its Women's Development Programme, aimed at building sustainable models for women's football clubs and preparing them for the upcoming AFC club licensing system.
Brand USA, the destination marketing organisation for the United States, has launched a new social-first series called 'More to Love'. This campaign aims to thank international fans who visited the US during the FIFA World Cup and encourage them to return to explore more of the country's diverse attractions, including its national parks and landmarks. The campaign is being amplified globally, including in India.
Football's global players' union has renewed concerns about the potential impact of heat on the 2026 World Cup, following a scientific analysis indicating a high likelihood of dangerous temperatures for both players and fans.
A 13-year-old boy was killed and two others injured in Ciudad Rodrigo, Spain, when a fountain collapsed during celebrations for Spain's FIFA World Cup 2026 victory. The tragic incident cast a shadow over nationwide festivities after Spain secured its second World Cup title with a 1-0 win over Argentina.
The Italian Football Federation has appointed legendary former captain Paolo Maldini as its new Technical Director, aiming to leverage his experience to revitalise the national team's international standing after recent World Cup qualification struggles.
Football superstar Lionel Messi has contributed 80,000 euros to support the reconstruction efforts in Madrid's Sierra Oeste region, which was severely impacted by recent devastating wildfires.
Spain, led by teenage sensation Lamine Yamal, defeated France 2-0 in the FIFA World Cup 2026 semi-finals, securing their place in the final. Yamal, who played a crucial role in the victory, has already expressed his team's readiness for the title clash in New York. This marks Spain's first World Cup final appearance since their 2010 triumph.
Iraq striker Aymen Hussein was questioned for nearly seven hours at Chicago's O'Hare Airport before being allowed into the United States, while the team's photographer was denied entry ahead of the FIFA World Cup.
Thousands of Colombian football fans transformed Mexico City into a vibrant yellow sea, celebrating their national team's 3-1 victory over Uzbekistan in their World Cup opener. The city's streets and restaurants buzzed with supporters enjoying Colombian food, music, and a strong cultural connection, making the Estadio Azteca feel like a home venue for the victorious team.
Iran's national soccer team attended visa appointments in Ankara, Turkey, applying for Canadian visas and some players also submitting applications for US entry ahead of the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada and Mexico.
With a dazzling hat-trick against Algeria, Lionel Messi once again defied age, expectations and logic at the World Cup, prompting coach Lionel Scaloni to call his performances "inexplicable" and admit he is simply no longer surprised by the Argentine legend's brilliance.
England's FIFA World Cup 2026 campaign concluded with a semi-final defeat to Argentina. Star midfielder Jude Bellingham expressed gratitude to supporters for their unwavering backing and called for the unity shown during the tournament to continue. Bellingham was England's top scorer, playing a crucial role in their journey to the semi-finals.
Lionel Messi's Argentina celebrate after their come-from-behind win over England in the FIFA World Cup semi-final on Wednesday.
'Our biggest opportunity lies with the younger age-group teams.' 'If you look at the senior national team, our chances are about 50-50.' 'The gap becomes smaller as you move down the age groups.' 'At the Under-20 level, it's closer to 60-40.' 'By the Under-17 level, it's around 80-20. That's where I feel we have our best chance.'
Cape Verde's World Cup star goalkeeper Vozinha has agreed to join Chilean club Colo Colo, pending a medical. The 40-year-old free agent's move follows his impressive performances at the recent World Cup, where he was part of FIFA's fan-selected dream team.
England midfielder Jude Bellingham defended his teammates after head coach Thomas Tuchel criticised their performance despite a 2-1 extra-time victory over Norway in the FIFA World Cup 2026 quarter-finals, with Tuchel stating England were 'lucky' to progress.
Thierry Henry, including the UEFA, Belgium and several football figures questioned FIFA's late decision to suspend USA's Folarin Balogun's World Cup ban.
A champions' mentality, a new generation of fearless players are some of the qualities that will have Saudi Arabia wary of the former champions in their upcoming Group H match on Sunday.
