News for 'viewership'

Despite criticism, NRAI says mixed gender events will benefit India

Despite criticism, NRAI says mixed gender events will benefit India

Rediff.com2 Mar 2017

'An example is mixed pair test event over here in air pistol (which Jitu Rai and Heena Sidhu won). So we have the best chance of picking up an extra medal in the two air events. That's why I believe it is in our interest, this change. I am not worried about it'

We have defined women's team sport in India: Mithali

We have defined women's team sport in India: Mithali

Rediff.com26 Jul 2017

'This is the beginning of good times for women's cricket.'

Movies, masti and... merchandise!

Movies, masti and... merchandise!

Rediff.com10 Apr 2017

Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.

PHOTOS: The growing popularity of women's football...

PHOTOS: The growing popularity of women's football...

Rediff.com11 Jun 2015

Global television audiences for the Women's World Cup in Canada bounced sharply higher in the opening days of the tournament and merchandise flew off the shelves, underscoring the growing popularity of the beautiful game.

Why we don't read about dowry deaths any more

Why we don't read about dowry deaths any more

Rediff.com12 Sep 2016

'The media, particularly the national media and especially the English media, do not report these stories any longer.' 'They have no interest in crime or human interest stories that do not concern the wealthy,' says Aakar Patel.

Welcome To A Terrifying World

Welcome To A Terrifying World

Rediff.com9 Nov 2016

'In a future where newspapers are gone, the public will have a severe lack of material to be properly informed.' 'We will be left in a world of journalism that is entirely populated by Arnab and anchors like him, competing on the basis of passion and anger, and by people who pull out their phone and tweet a comment without first hand information,' says Aakar Patel.

Make way for Indi toons

Make way for Indi toons

Rediff.com25 Mar 2017

Cartoon characters created and developed in local animation studios are enchanting Indian kids like never before, says Vanita Kohli-Khandekar.

Find out which brands are rushing for tie-ups with IPL

Find out which brands are rushing for tie-ups with IPL

Rediff.com8 Apr 2014

Big brands are keen to tie up with IPL for advertising purposes.

Time to have an adult as Censor chief

Time to have an adult as Censor chief

Rediff.com22 Nov 2015

'I've always figured that it's the people who don't get laid enough, or well enough, who feel compelled to constrain and tear down anyone who looks as if they're having a good time.'

'Arnab is a thought in the minds of people'

'Arnab is a thought in the minds of people'

Rediff.com4 Nov 2016

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'

Twitter wants to don a more sporty avatar in India

Twitter wants to don a more sporty avatar in India

Rediff.com7 Oct 2014

In India, Twitter has so far focused on cricket alone, given the game's popularity among the masses here.

PKL can give the IPL a run for its money

PKL can give the IPL a run for its money

Rediff.com12 Oct 2018

'At a time when sports leagues are often smothered by the allure of spurious glamour, it is easy to forget what makes them so exciting in the first place: The sport itself.' 'At its core, the PKL has a fast-paced, engaging sport working for it.' 'Simply put, kabaddi, with its end-to-end action and oscillating fortunes, is almost never dull to watch,' says Dhruv Munjal.

Discovering India, Discovery style

Discovering India, Discovery style

Rediff.com27 Aug 2015

Until 2014, Discovery's channels were distributed as part of a joint venture with Multi Screen Media.

2015: When hashtag became mainstream, active and lethal

2015: When hashtag became mainstream, active and lethal

Rediff.com31 Dec 2015

2015 was characterised by some interesting events and trends.

Despite its problems, why the IPL continues to fascinate

Despite its problems, why the IPL continues to fascinate

Rediff.com21 Apr 2016

Not Out! is a brilliant analysis of the IPL that explains why it alternates between thrill and scandal, says Dhruv Munjal.

'I would hire Arnab Goswami, but who will pay his salary?'

'I would hire Arnab Goswami, but who will pay his salary?'

Rediff.com5 Nov 2016

'People don't want to watch a screaming channel if given a decent alternative.'

After IPL success, cricket stars to bag big endorsement deals

After IPL success, cricket stars to bag big endorsement deals

Rediff.com1 Jun 2016

New players from India and abroad have caught the attention of brand managers.

How brands are bringing it on at Rio Olympics

How brands are bringing it on at Rio Olympics

Rediff.com8 Aug 2016

The organisers have become savvier about marketing the game.

Make money from your blog, video; Here's how!

Make money from your blog, video; Here's how!

Rediff.com25 Jul 2016

Blogs are great place to start.

Why news TV channels changed their tune

Why news TV channels changed their tune

Rediff.com17 Oct 2016

'The media today is completely free from the government-induced fear factor.' 'It is only scared of the public backlash and its TRP ratings,' say Sudhir Bisht.

This fitness influencer has a message for overweight men

This fitness influencer has a message for overweight men

Rediff.com20 Apr 2018

He wants you to join him in his transformation journey.

The problem I have with English news television

The problem I have with English news television

Rediff.com31 Aug 2015

'I know and recognise that television needs interesting material. I don't even have a problem with them doing entertaining and irrelevant stories, even if they don't interest me personally. However, when something of grave importance is also breaking at the same time, then it becomes difficult for me to forgive such irresponsible behaviour,' says Aakar Patel.

His first film made Rs 175 crores!

His first film made Rs 175 crores!

Rediff.com24 Oct 2018

'We had decided that if the audience liked Stree, then after two or three years we would plan a sequel.' 'Because of the kind of reaction we received for the film we have already started work on it.'

How brands are wagging the digital tail

How brands are wagging the digital tail

Rediff.com10 Jul 2015

According to Nielsen India online viewership has doubled since 2011.

'I want to give media back to India'

'I want to give media back to India'

Rediff.com13 Apr 2017

Times Now, the English news channel Arnab Goswami headed until recently, had an average daily reach of 1.7 million people. That may be a fraction of the 48 million Aaj Tak reached every day in 2016, but Goswami had no trouble getting investors for his new venture.

How to get your wedding sponsored without being like Bharti Singh

How to get your wedding sponsored without being like Bharti Singh

Rediff.com19 Jan 2018

One needs to carefully tread the thin but solid line between the sublime & the ridiculous.

Romancing street food in India

Romancing street food in India

Rediff.com6 Dec 2017

These bloggers are adding fresh flavours to India's vibrant street-food scene.

Amazon, Jio, Facebook, Star, Sony in IPL fray

Amazon, Jio, Facebook, Star, Sony in IPL fray

Rediff.com19 Oct 2016

'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'

Why cowardly encounters will never cease in India

Why cowardly encounters will never cease in India

Rediff.com13 Apr 2015

'If 25 black men had been executed illegally in the US in one day, the government would have fallen and the population would have rallied to the victims. In India, those of us who did not applaud the police only yawned,' says Aakar Patel.

From Saas-Bahu to 24, how TV is changing the show

From Saas-Bahu to 24, how TV is changing the show

Rediff.com23 Oct 2014

As returns from fiction fall, broadcasters are experimenting with high-cost programming and new genres to grab more eyeballs. But can production houses rise to the challenge?

What Khurshid Anwar's suicide should tell the media

What Khurshid Anwar's suicide should tell the media

Rediff.com19 Dec 2013

It is absolutely essential to prevent an atmosphere of trial and execution from being created on the larger issue of sexual assault, so that there can be a dispassionate understanding of every case, instead of irresponsible outpourings on television channels run by unaccountable anchors, says Seema Mustafa.

Balika Vadhu: An insider speaks

Balika Vadhu: An insider speaks

Rediff.com8 Jun 2016

'We felt why not have the hope that is intrinsic in every child's life, embodied in our happy protagonist and let viewers see the world full of double standards and confused adults around her through her innocent and questioning eyes?'

The Pakistan that India loves!

The Pakistan that India loves!

Rediff.com7 May 2015

The ordinary life lived in Pakistan is rarely a part of Indian imagination. This is this gap that Pakistani television serials have succeeded in bridging, says Mohammad Asim Siddiqui.

Making Sense of the Aam Aadmi Party Win in the Delhi Elections

Making Sense of the Aam Aadmi Party Win in the Delhi Elections

Rediff.com24 Dec 2013

The Data story: Who were the AAP's biggest supporters? The story of the Delhi assembly election was the Aam Aadmi Party's stunning debut. Rediff.com's data experts, using Bayesian Networks, have mined terrific insights from how the nation's capital voted in the recent assembly elections. Our modelling shows pockets support for the AAP among the Internet savvy, TV viewers, white collar workers and educated voters. We present the findings:

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