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Rare sneaker collection rakes in $850,000 at auction

This one's for all the shoe lovers out there in the world! A collection of sneakers has sold at auction for $850,000 (Rs 5.85 crore) to Canadian entrepreneur Miles Nadal. Sotheby's put 100 pairs of......

Why America hates Iran

India should do what we can to ensure that our two friends do not get into a confrontation that is meaningless and ultimately damaging to everyone including us, says Aakar Patel. IMAGE: United......

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

Another French Revolution in India's sports goods sector

Two French sports retailers - Go Sport and Decathlon – are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and......

What Indian brands don't understand

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal. IMAGE: The much acclaimed Gillette ad with the daughters as......

Yogurt brand Epigamia gets a Deepika investment boost

Bollywood actress Deepika Padukone has made an investment in Drum Foods International Pvt Ltd, the maker of flavoured yogurt brand Epigamia, as part of a strategic partnership that will also see......

'Brands need to be brave'

'When there are people who hate brands, it shows they are standing for something.''If you are trying to be everything to all people, you are failing.''Brands should be brave enough and take more......

Nike's Vaporfly shoes are fast, but are they fair?

Scientific studies as well as anecdotal evidence suggest that Nike's Vaporfly running shoes, equipped with super-springy foam soles encasing a carbon-fibre plate, can increase running efficiency by......

Serena's frilly dress, Dimitrov's quirky tracksuit

Serena Williams's outfit created a flutter at the Australian Open. Check out Serena and the other tennis stars who made heads turn when they stepped on to court.   Serena Williams IMAGE:......

EPL: 'Solskjaer needs time to make lasting impact at United'

IMAGE: Manchester City manager Pep Guardiola and Manchester United manager Ole Gunnar Solskjaer after the Manchester derby last month. Photograph: Phil Noble/Reuters Manchester City's Pep......

PHOTOS: Defining moments of the decade in Sports

PHEW! What a decade of glorious sporting events we have witnessed. Sportsmen falling from grace, India winning the ICC Cricket Cup in 2011 and then coming up short in the following two editions,......

Is it the athlete or the shoe?

Record-busting shoes loom large in marathon debate IMAGE: Brigid Kosgei of Kenya breaks the world record to win the 2019 Chicago Marathon on October 12, 2019. Photograph: Quinn Harris/Getty......
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  Web results for Nike
What to expect at Michael Avenatti's Nike extortion trial in New York

Michael Avenatti, the celebrity lawyer and self-described high-profile nemesis of U.S. President Donald Trump, faces a trial on charges he tried to... ...

http://feeds.reuters.com/~r/reuters/INworldNews/~3/s4S8HRi170E/explainer-what-to-expect-at-michael-avenattis-nike-extortion-trial-in-new-york-idINKBN1ZQ163
Nike's Vaporfly shoes are fast, but are they fair?

Scientific studies as well as anecdotal evidence suggest that Nike's Vaporfly running shoes, equipped with super-springy foam soles encasing a... ...

http://www.rediff.com/sports/report/nikes-vaporfly-shoes-are-fast-but-are-they-fair/20200124.htm
Nike's Vaporfly is Helping Records Tumble and Athletics Ruling Bodies Are Not Happy

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC... ...

https://www.news18.com/news/india/nikes-vaporfly-is-helping-records-tumble-and-athletics-ruling-bodies-are-not-happy-2472141.html
'They're fast, but are they fair?' Amateur runners face Nike dilemma

British amateur runner and triathlete Holly Grundon was delighted to smash a long-held personal speed target - to finish a half marathon in less... ...

http://feeds.reuters.com/~r/reuters/INsportsNews/~3/s7vFJ7nKbEg/theyre-fast-but-are-they-fair-amateur-runners-face-nike-dilemma-idINKBN1ZN0N1
Athletics body to tighten rules after Nike's Vaporfly helps records tumble - sources

Athletics' ruling body will tighten regulations governing shoe technology, two sources familiar with the matter said, after Nike's popular Vaporfly... ...

http://feeds.reuters.com/~r/reuters/INsportsNews/~3/YDoBfdI7HM0/athletics-body-to-tighten-rules-after-nikes-vaporfly-helps-records-tumble-sources-idINKBN1ZN0MF

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