Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Patni Computer Systems Ltd said on Friday its wholly owned subsidiary Patni Computer Systems Inc has signed a multi-service contract with US-based Disney Mobile.
After its tie-up with master franchising group, Devyani International Ltd, Walt Disney launched on Saturday its first merchandise store in India, which will sell its branded kids products.
July has some interesting content on OTT, with quite a few original shows and movies premiering in the digital space.
Patriotism, politics, pain, it's all there on OTT this week.
Namrata Thakker picks her 10 favourite Leo movies.
With the series locked at 1-1, Brisbane could well decide the course of the rubber and whether Rohit's men would continue to be the master of their fate in the ongoing World Test Championship.
Sukanya Verma gives you some great options to choose from.
A 2-year-old boy who was snatched by an alligator at a Disney resort in Florida has been found dead, officials said on Wednesday.
Pashmina Roshan hits the high notes when it comes to fashion.
Disney Star creates new viewership record in high-voltage India Pak match
Cricket, time travel, artificial intelligence, haunted homes, World War II -- it's all there on OTT this week.
Aishwarya Rai Bachchan was not the only one dressed like a princess at the recently concluded French film festival.
The high and consistent viewership numbers across the platform showcase the nation's unwavering passion for the sport, regardless of the format.
Once a K-drama buff, always a K-drama buff.
Spooky spirits, identical twins, camping beagles, Game of Thrones spin-offs and the mad, MAD world of Bollywood, Sukanya Verma lists everything you can catch on OTT this week.
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
'In the audience's mind there is no urgency to go see a film in the theatre.' 'If you pay for social media buzz it does not convert into bums on seats.'
The Walt Disney Company has invested Rs 118 crore (Rs 1.18 billion) for a 15 per cent stake in UTV Global Broadcasting (UGBL), the broadcasting arm of UTV Software Communications. Walt Disney currently holds 300,000 equity shares in the company.
May offers a mix of original Web series and digital movie premieres on OTT.
Ranbir, Rashmika, Raveena, Vic, Nic, it's raining movie stars on OTT this week. Sukanya Verma lists her recommendations.
From Vijay Devarakonda to Kung Fu Panda, Sukanya Verma lists everything you can watch on OTT this week.
Sukanya Verma looks at their eclectic career of over two decades as their latest offering Citadel: Honey Bunny, the Indian leg of the Russo Brothers globetrotting spy universe series, drops on Amazon Prime Video on November 7.
Rajat Jain, managing director, Walt Disney India has decided to leave the company to pursue new opportunities after a three-year stint.
Walt Disney's name lives on in history as the creator of a magical world and now his mansion is on the market for $3.65 million.
The same bunch of people, doing the same things does not make for a satisfying sequel; the added subplots are hastily tacked on, and make no difference to the flow of the series.
From wannabe astronauts to visually disabled heroes, be sure to make some time for all the OTT action Sukanya Verma recommends this week.
Indus Clothing will manufacture branded jeans and fashion accessories in India.
Also Spotted: Tom Cruise, Julia Roberts, Benedict Cumberbatch, Mark Rylance, Zendaya, Paul Mescal, Jamie Dornan...
In June, Disney had laid off about 250 employees.
Tovino catches up with Suriya and Karthi... Malavika misses the wilderness...Shamita discovers a new passion...
Prakash Kovelamudi talks about his Telugu feature film Anaganaga O Dheerudu which is produced by Walt Disney.
There are a whole lot of cop-themed movies on OTT this week.
India will be under tremendous pressure when they face an equally circumspect Australia in a battle of two out-of-form batting units in the opening Test of the Border-Gavaskar Trophy in Perth
The scheduling model, which it said was "broken and unsustainable" and "confusing and chaotic" which was forcing players to choose between "representing their country and optimizing their careers."
