Engage, don't entice, advises advertising guru Sandeep Goyal.
Essel Group has confirmed its plans to set up a rival Twenty20 cricket league.
'My smile was the biggest reason that my wife got married to me,' Jay Bhanushali tells us.
A look at the top tweets from your favourite Bollywood celebrities.
Reflective of the conglomerate's ambition to turn into a consumer-driven business, most of the 33 acquisitions in the last financial year were for its digital, retail, or related verticals.
'We have gone from baraati dancers to having learnt so many forms of dance.'
Netflix and Amazon Prime gain market share at the cost of Indian platforms Hotstar, VOOT, Jio Cinema.
More Indians are watching films across screens, TV, online and other platforms than ever before. Whether it is by tackling costs, processes or revenues, the trick is to find a way of making money from all of them, says Vanita Kohli-Khandekar.
'In the next five years both online and TV viewership will grow and complement each other.'
''When I walk out of a room or enter a gathering, everybody should notice me.' 'I always want to make a statement.' 'I flaunt myself and there is no stopping me,' Nia Sharma says as she gets ready for her new show, Naagin 4.
The winter session of Parliament will commence on November 26.
Shyamoli Sanghi is India's newest teen popstar.
'The content on television is directly proportional to what the audience likes.'
The recognition that content - video in particular - will be the next big thing in the telecom wars requires no rocket science.
The current broadcasting platforms believe the road ahead for Netflix might not be a cakewalk
Doting father Vinoth Chandar made an animation character based on his little girl to amuse her. Today, it has grown into a YouTube channel with 14 million subscribers from 75 countries.
From Dabur to HUL, here are 10 stocks with significant rural exposure in the auto, agri-chemical and fast moving consumer goods sectors, which should see an uptick in sales growth.
A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, writes Vanita Kohli-Khandekar.
The new season begins on Star Plus from April 26.
First phase of online video's growth is over. Netflix, Amazon developing new content ecosystem.
The voyeurism and poor taste on display in the reportage of the murder case involving Mukerjea's wife reflect the mindset of the society we live in and the media we are exposed to
2015 was characterised by some interesting events and trends.
'If I wanted, I could have gone Nora Fatehi's way of getting linked to a male contestant to survive. Nora was clear that she would have an affair with either Rishabh Sinha or Prince Narula. That was her strategy. I am not like that. I am not a fake person.' Bigg Boss' Gizele Thakral discusses her short stint in the house.
'He apparently attacked me because I am an actress, and wanted to send out his warped message through me. I use the same status to appeal to all women to stand against such acts.' Gauahar Khan lashes out.
'We are not comfortable doing a show like Bigg Boss. Actually, we are not fond of that show.' Himanshoo Malhotra and his wife Amruta Khanvilkar love being on Nach Baliye 7!
National Demorcatic Alliance ministry's list of assets is fairly wide -- from land and property to vehicles and, for quite a few, guns. Nivedita Mookerji reports
Writer-director Jeethu Joseph has now been accused by filmmaker Satish Paul of plagiarising his novel, Oru Mazhakkalathu.
'Who wouldn't want to dress up like a princess every morning?' Shweta Prasad Basu gets ready to play one in her new TV show.
'A belligerent Alok Nath refused to leave.. kept screaming shouting threatening abusing trying to grab me..'
Anita Hassanandani opts for a new avatar with stand up comedy in Comedy Nights Bachao.
'With Tanu Weds Manu, I discovered myself.'
Veteran actress Sudha Shivpuri, known for her role as Baa on Ekta Kapoor's hugely popular telly soap Kyunki Saas Bhi Kabhi Bahu Thi, passed away, on May 20 in Mumbai. She was 77. We reproduce an interview with the veteran actress, published in January 2008.
HUL is keen to redefine the way in which brands tell their stories to consumers.
'Because of the impact the movement has had, people will think twice before misbehaving because you don't know who will turn out to be another Tanushree Dutta.'
As returns from fiction fall, broadcasters are experimenting with high-cost programming and new genres to grab more eyeballs. But can production houses rise to the challenge?
'What you saw in Gangs Of Wasseypur is only two percent of what really happens. Murder and other crimes are a daily affair even today. There is no value for life. People can shoot someone for Rs two! Once, I was talking to a person. I turned around to ask for tea, and when I looked at him again, someone had shot him dead.' Meeruthiya Gangsters director Zeishan Quadri talks tough.
'I never imagined I would be a father and complete my family without getting married.' 'I'm privileged that my parents supported me, a lot of people don't have that.'
'There is nothing bigger than Bigg Boss. I was lucky and blessed that I stayed inside the Bigg Boss house for three months. The love that I got from people was so humbling that I started crying. That's the first thing that I did when I came out.'
National award winner Chaitanya Tamhane tells us the story behind his film, Court.
Lalit Sathyarthi, an aspiring actor, left his home in Agra to follow his lifelong dream of becoming a Bollywood hero. He is still struggling to succeed but he's not giving up yet.
