'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Uber's association with a movie, the first for the company in India, comes at a time when it is flexing muscles and splurging on hoardings and newspaper ads to get more customers.
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market. Tied up with a well-known Bollywood actor as endorser, associated with cricket and established fan engagement initiatives, reports T E Narasimhan.
E-commerce in India could grow to $137 billion by 2020 from $11 billion in 2013, says Morgan Stanley, and firms like Amazon, local market leader Flipkart and rival Snapdeal, backed by Japan's SoftBank, are fighting for a bigger share.
ITC's noodle brand has been caught in the Maggi crossfire.
To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
The IT major is donning a new face for the changing times, says Ayan Pramanik.
The IT major is donning a new face for the changing times, says Ayan Pramanik.
Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
During her tenure, Facebook's users in the country have grown from 8 million to 138 million, making India its second largest market after the US
The 'Shatrughan Sinha of the South' plunges into politics.
With employees as brand ambassadors, can the company get the grime off its image?
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.
India's online listing space is witnessing phenomenal growth.
The agency has done five advertisements so far.
His rags-to-riches story would make a film. Meet Musthafa P C, the man behind ready-to-use breakfast foods that countless Indians trust.
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.
GM has invested $1 billion in the country since 1996.
Brands should do something, but it should be done discreetly.
'When a newspaper says that Karnataka leads in corruption, one must also know it means Karnataka leads in patronising corruption.' 'You can't be corrupt without me succumbing to your corruption.'
It's puzzling why Indian cos keep their acquired brands out of play.
One needs to carefully tread the thin but solid line between the sublime & the ridiculous.
Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching. Just that now, he was exactly like him, or, dare it be suggested, maybe a shade better while chasing down daunting totals,' says Dhruv Munjal.
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
Is Being Human, the actor's apparel brand, an extension of his persona or is it a move to correct his bad-boy image?
Depression is not just stress, nor is it only sadness. Depression is an illness.
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