The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands
Kapoor charges between Rs 3 and Rs 3.5 crore for a day's work for a brand. His current roster of brands include Asian Paints, Pepsi, Panasonic, Renault, Flipkart, Macroman, Saavn, and Hero MotoCorp.
Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential buyers into the leader's fold.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
'He resonates more with the youth which is always something brands want.'
One of the reasons for the failure, say industry experts and financial analysts, is that Emami strayed too far from its core with sanitary napkins.
Pepsi is betting on Dabangg 3's box office success.
In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
It also marks the culmination of the revamp exercise that the brand undertook 18 months back, spearheaded by Nellaiappan Thiruambalam, who was appointed as director and CEO of the personal care and foods division in April 2013.
Over the last few days, as the fortunes of Thomas Cook Plc took a wrong turn, the Indian entity scrambled to distance itself from its erstwhile parent. Experts have said that the travel firm must not change its brand name.
The company roped in Aamir Khan as its brand ambassador in March.
Ash and Abhi help the TTK Group strengthen its mass appeal.
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?
Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share.
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23 Yards will include body wash, beard oil, shaving gel, deodorant and sanitizer.
The banks have asked the court to demand his return and to impound his passport.
Today Aashirvaad, ITC says, has 75 per cent of the market.
Experts say the impact is limited to investors and potential employees and may ease out in the next few months
'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.' 'Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'
To become part of the consumer's monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom.
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
The community has taken offence to being wrongly stereotyped as watchmen in the ad which also plays on an exaggerated Hindi accent to seem funny
The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
Do you have the courage to look through failures and unexpected pitfalls?
He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year.
Kia's Seltos SUV has already crossed the 40,000 mark while the slightly pricier MG Hector has sold nearly 13,000 units.
The five-year-old Chinese brand's assent to the summit comes after a year of astounding rise -- often growing by over 200 percent a quarter, reports Arnab Dutta.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
Nestl is facing its worst crisis ever. Can it learn from its peers?
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
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