It has charted an ambitious target. Japanese premium sports goods giant Asics - which sells 75 per cent of its shoes in the country at over ~12,000 a pair - wants to be the No. 1 running shoe player in the $90-a-pair organised market in India, currently dominated by Nike, Adidas and Puma. To do so, it is making an aggressive push into Tier-II and Tier-III cities, where customers are ready to lap them up - as well as setting up company-owned stores in four to five locations across key metros.
India has gained one more festival -- the season of Black Friday.
The 1972 Munich Olympics are still remembered as one of the darkest days in sporting history. Palestinian terrorists, representing the militant group "Black September," killed 11 members of Israel's Olympic team after taking them hostage.
As fans celebrated his bold leadership, a black Nike vest he sported during the drinks break has triggered questions about a potential breach of BCCI's apparel deal with Adidas.
Pictures of the meet were splashed across social media as Indian captain Shubman Gill looked like a happy chappy meeting United captain Bruno Fernandes.
Following the government's recent Promotion and Regulation of Online Gaming Act, 2025, the BCCI promptly cancelled the contract of the Indian team's lead sponsor, Dream11.
The 2025 US Open is more than just a tennis tournament; it's a bold display of personal expression and a vibrant celebration of style.
The BCCI invited bids for the Indian cricket team's title sponsorship rights after fantasy sports giants Dream11's pullout.
Taiwanese footwear major Hong Fu Industrial Group - a supplier to Nike, Converse, Vans, UGG, Puma, Adidas, Reebok, HOKA, Under Armour, and ON (a Swiss sportswear brand) -marked its India entry on Monday, with the ground breaking ceremony of the Rs 1,500-crore footwear manufacturing facility at the SIPCOT Industrial Park in Panapakkam, nearly 85 kms from Chennai.
'We didn't get really any rhythm. We didn't start off that well. We gave away easy points (in the third game). We should have been a bit smarter. But, credit to them.'
Chirag and his longtime partner Satwiksairaj Rankireddy won the men's doubles bronze last week
Andy Murray's match-worn shirt from his historic 2013 Wimbledon triumph could soon adorn the wall of a lucky fan's home, for the right price, after it was put up for auction along with other pieces of sporting memorabilia from the tournament.
Amazon's latest Prime Day sale event broke records with over 18,000 orders per minute - a 50 per cent jump from 2024. Nearly 70 per cent of new memberships came from Tier-III cities.
From groundbreaking designs to iconic red-carpet glamour, these shapeshifters have not only put India on the global map but also created a niche through their distinctive personal styles.
From groundbreaking designs to iconic red-carpet glamour, these shapeshifters have not only put India on the global map but also created a niche through their distinctive personal styles.
The Indian cricket board (BCCI) said on Monday that German sportswear giant Adidas would become the new kit sponsor of the national team.
Adidas on Friday unveiled Al Rihla - the official match ball for the 2022 FIFA World Cup in Qatar.
The dispute revolves around BCCI's reported refusal to have 'Pakistan' -- the host nation -- printed on Team India's official jersey for the Champions Trophy.
The cushioned yet rugged Ultraboost, which can clock more miles than most pairs without showing signs of weakness, has been tweaked to perform even better.
Her wardrobe exudes confidence, sophistication and an undeniable X-factor.
The new jersey is a mix of blue and orange, featuring a tri-coloured stripe on the collar.
The Nike swoosh decorates the outfits of Brazil, France and England, the sides in the quarter-finals most favoured by betting websites to win the World Cup, plus Croatia.
The Adidas SL20 is quite responsive despite being almost a flat racer.
The state is in the process of grooming a supplier ecosystem, for which India is almost entirely dependent on imports.
The Ultraboost19 will encourage both runners and subtle style statements, writes Veer Arjun Singh.
Asian Games gold medallist Swapna Barman will receive seven pairs of customised shoes, one each for the different events of Heptathlon, courtesy of sports giants Adidas.
Sportswear company Adidas has suspended its contract with Tyson Gay after the former double world sprint champion failed an out-of-competition dope test, it said on Monday.
Number 44 on Germany jerseys to be redesigned over Nazi symbolism
Sports goods maker Adidas on Wednesday launched its top-of-the-line tennis shoes 'Barricade-III'.
India's appetite for world class sports products is making Adidas, one of the leading international brands, to focus on small towns and cities in its bid to make the country a powerhouse for their business in the next few years.
Adidas' profit after tax has grown to Rs 140 crore in 2017-18.
Because billions of people around the world will be watching these brand ambassadors, what they wear during the Olympics is highly regimented, leading to complicated wardrobe changes.
Sports footwear and apparel company Adidas on its ninth year of operations in India, on Wednesday said the country would take over from Malaysia as the number one market for the company in South East Asia.
Adidas have made one significant change. Instead of the three white stripes on the shoulders, the World Cup jerseys spot the colours of the Tricolour.
Former company MD likely to file a legal notice against his former employers
Decathlon is expecting to double its business in the country in the next three to five years, Decathlon India CEO Sankar Chatterjee said, according to local media reports.
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