Adidas can declare itself the winner over arch rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams.
From bold colour-blocking to sleek silhouettes, US Open 2024's collections feature the latest trends in tennis fashion.
Adidas chief executive officer Herbert Hainer is expected to be in India soon, as the local unit of the German sportswear maker, Reebok India, finds itself embroiled in a controversy, following the exit of its senior management, including Adidas India managing director Subhinder Singh Prem, amid allegations of commercial irregularities.
In March, Adidas had announced top level management change and appointed Germans on the top positions.
With Adidas sponsoring both teams in Sunday's World Cup final, the German sportswear brand has declared victory over U.S. rival Nike in the latest round of its battle to remain the biggest global football brand.
The product of a two-and-half-year testing process involving some of the world's biggest stars was on view as Adidas on Tuesday night unveiled the Brazuca, the official match ball for next summer's World Cup.
Adidas says the BCCI granted Nike only sponsorship and licensing rights and trademarks of the batsman only while playing for the country.
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games.
Shares of Reebok International Ltd, United States' No 2 athletic shoe and apparel maker, rose sharply in after-hours trading amid media reports that it will be acquired by German sporting goods company Adidas-Salomon AG.
The seaside city of Barcelona is often referred to as the Mecca of skateboarding in Europe, and the trend is particularly notable on the waveramps and bowls of the Marbella skatepark, where skate camps like Damien Chiche's sell out every summer.
With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands.
The Indian team's kit sponsor Adidas revealed the Test match jersey that Rohit Sharma and Co will don at the WTC final against Australia next week.
Adidas, which owns Reebok, had to take euro 211 million hit on account of the fraud at Reebok India
Punch lines play an important role in ads. You know the brands well; do you also know their punch lines? Take the rediff quiz
An overview of how the tournament could give it a welcome boost...
Global sportswear and apparel major Adidas on Friday announced its foray into cricket equipment business in the country and said it plans to become a leader in the over Rs 100 crore (Rs 1 billion) organised cricket gears market in the next five years.
In the midst of a tax probe into finances of IPL, authorities have issued notices to several sponsors of the first edition of the Twenty20 event, including DLF, Adidas and Religare for non-payment of service tax.
The real fashion standout is Carlos Alcaraz, the 20-year-old sensation, who has adopted a unique sleeveless look.
Adidas stopped short on Thursday of ending its sponsorship deal with Uruguay's Luis Suarez after FIFA banned him for nine matches for biting an Italy defender, but the German sportswear firm said it would not use him in any further World Cup marketing.
The German sportswear maker has brought Haskell, who played a key role in writing the growth story for Adidas in China, to give Reebok's India business a 'fresh start' after the alleged Rs 870-crore (Rs 8.7-billion) fraud by former managing director Subhinder Singh Prem and chief operating officer Vishnu Bhagat.
This is the first Golden Ball to go for auction and while the value is still to be confirmed, the auction house expects it to fetch millions on June 6.
In a new twist to the battle between German footwear major Adidas and its key former employees, a trial court in Gurgaon denied anticipatory bail to Subhinder Singh Prem, former managing director, and Vishnu Bhagat, former chief operating officer, of the company in India.
Sports goods makers Adidas and Puma, founded by two feuding brothers, buried a 61-year-old grudge by playing a soccer match at their German hometown of Herzogenaurach to mark International Peace Day on Monday. With Adidas chief executive Herbert Hainer and Puma CEO Jochen Zeitz taking part, employees played in mixed teams to mark the annual day of global ceasefire and non-violence with the first reconciliation since brothers Adi and Rudolf Dassler split in 1948.
The 10-year agreement announced on Monday is a world record for a soccer club and is more than double the 31 million pounds-a-year deal Adidas was reported to have with Spanish side Real Madrid, previously the biggest deal.
Setting eyes on becoming the number one sports goods brand in India in the next three years, German firm Adidas is undertaking a major retail expansion that will entail adding over 100 stores every year.
Asian Games gold-medallist Swapna Barman will have customised shoes for her 12-toed feet soon as the Sports Authority of India (SAI) has tied up with footwear company Adidas to ensure specially-designed gear for the heptathlete.
Last year, Reebok India had filed an FIR alleging Rs 870 crore fraud by its former MD.
With a focus on top 4-6 metro cities, the company on Wednesday unveiled its first 'Adidas Originals' outlet here as it plans to open half-a-dozen more such stores in next one year.
To put its Reebok business in order, the German footwear major hand-picked the soft-spoken Erick Haskell, who has vast experience of working in China.
Slush fund allegedly used to buy votes for the World Cup, claims report
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of next month's Games in London.
German sportswear maker Adidas has disclosed to the Serious Fraud Investigation Office (SFIO) that it lost around Rs 170 crore (Rs 1.7 billion) because of "goodwill impairment" after it bought Reebok.
The 92-year old India-born marathoner will feature an advertising campaign that involves David Beckham, Jonny Wilkinson and Laila Ali.
The MRTPC on Monday adjourned hearing on the petition by sportswear company Adidas seeking restrain on rival Nike's "misuse" of cricketer Sachin Tendulkar's images for promotions when not playing for the country.
Reebok's staff to get voluntary retirement option, stores may be reduced by a third.
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