News for 'digital-marketing'

Shopping: It's no longer about offline or online

Shopping: It's no longer about offline or online

Rediff.com23 Jun 2017

Companies like Ace Turtle are helping brands enable omni-channel retail, bridging the offline and online gap. Abhishek Jejani reports.

NBA looking to win clicks and eye-balls of cricket-obsessed Indians

NBA looking to win clicks and eye-balls of cricket-obsessed Indians

Rediff.com28 Apr 2016

Now, with an aim to make basketball the second-most followed sport in India, the NBA launched its customized NBA.com in Mumbai on Wednesday.

6 rules to manage your boss

6 rules to manage your boss

Rediff.com10 Sep 2014

If you want to move up the corporate ladder, you must first understand that there are no short cuts.

Govt panel looking into Internet neutrality

Govt panel looking into Internet neutrality

Rediff.com14 Apr 2015

Of late, net neutrality has generated much debate.

Can Nykaa teach Amazon, Flipkart a lesson?

Can Nykaa teach Amazon, Flipkart a lesson?

Rediff.com7 Aug 2017

Unlike some of India's largest online retailers like Flipkart, Amazon, Myntra and Jabong, which are very secretive about their data and use it to cut better deals with brands than their competitors, the Nykaa monetising its insights. If it is is able to do so without giving away any of its advantages to competitors, it could be on to a winning model.

'I am done with sex comedies'

'I am done with sex comedies'

Rediff.com21 Aug 2018

'A journalist met me after Mastizaade failed and said, "'Whatever you do in life, you will never get rid of the Sex Comedy King of India tag".' 'She didn't mean to hurt me, but it broke me.'

10 skills that'll help you earn more money

10 skills that'll help you earn more money

Rediff.com10 Oct 2016

If not a full time career, learning some of these skills will help you create additional sources of income along with a regular job.

How to crack UPSC preliminary examination

How to crack UPSC preliminary examination

Rediff.com14 Jun 2017

Civil Services is about staying aware, having a keen eye towards detail, understanding and retention, says Akriti Mattu.

Mid-cap IT stocks that offered high returns

Mid-cap IT stocks that offered high returns

Rediff.com2 Dec 2015

Mindtree, eclerx and Hexaware are trading at similar valuations to that of the larger peers.

Internet in India: Future lies with the vernacular

Internet in India: Future lies with the vernacular

Rediff.com11 May 2017

Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.

Maggi crisis: No cheer for other noodles brands like Yippee!

Maggi crisis: No cheer for other noodles brands like Yippee!

Rediff.com28 Aug 2015

ITC's noodle brand has been caught in the Maggi crossfire.

Nowfloats: They help small businesses go online

Nowfloats: They help small businesses go online

Rediff.com16 Mar 2017

Ranju Sarkar finds out more about Nowfloats, the start-up that is used by 240,000 businesses that reach 13 million consumers.

How to survive Delhi's smog

How to survive Delhi's smog

Rediff.com5 Nov 2016

With pollution reaching alarming levels post Diwali, what is the best way to cope?

4 ways to increase your productivity at work

4 ways to increase your productivity at work

Rediff.com22 Jul 2015

I reduced my time on social media, e-commerce websites, and unfocused reading, says Pardeep Goyal.

Mohandas Pai bets big on these companies

Mohandas Pai bets big on these companies

Rediff.com8 Oct 2015

Pai has direct and indirect investments in about a dozen companies.

Ola founders backed Tork to launch India's first electric motorcycle by next year

Ola founders backed Tork to launch India's first electric motorcycle by next year

Rediff.com13 Sep 2016

Looks at 100 km ride on single charge, ideal for big cities

UPSC exam tips: How to crack General studies

UPSC exam tips: How to crack General studies

Rediff.com3 May 2017

These tips will help you excel in the competitive exam.

Looking at angel fund in tech start-ups: Infosys co-founder Kris

Looking at angel fund in tech start-ups: Infosys co-founder Kris

Rediff.com4 Aug 2014

Gopalakrishnan, who is the immediate past President of CII, is the Chairman of the summit.

#FoodPorn: 10 more Instagram foodies to follow

#FoodPorn: 10 more Instagram foodies to follow

Rediff.com18 Jan 2017

Their pics will send you into a food coma!

Winners don't do things differently. They do different things

Winners don't do things differently. They do different things

Rediff.com16 Aug 2015

No, I haven't made a mistake in the title. The age-old saying, 'Winners don't do different things. They do things differently,' made famous by Shiv Khera in his book You Can Win, is, in my opinion, wrong.

Is your start-up facing the Uber problem?

Is your start-up facing the Uber problem?

Rediff.com31 Jul 2017

'As they grow bigger, the trail of their pioneering success often leaves behind a causticity marked by deficient human resource practices, negligible focus on corporate governance and rife sexism.'

What's preventing top execs from investing in digital technology

What's preventing top execs from investing in digital technology

Rediff.com28 Apr 2015

India Inc is shying away from investing in digital technologies.

Tips to get the best deal while selling or buying a used car

Tips to get the best deal while selling or buying a used car

Rediff.com22 Sep 2015

Online platforms can help buyers and sellers get a fair price and assurance on the car's health.

5 signs your start-up idea is a BAD one

5 signs your start-up idea is a BAD one

Rediff.com21 Dec 2015

Here's how to know if you're on to something huge, or it is just a mirage. Read on...

10 great reasons to start your own business

10 great reasons to start your own business

Rediff.com12 Jun 2015

Why remain a job seeker? Become a job provider! Read on for more such reasons to startup.

30 Under 30: The world is watching these Indian super achievers

30 Under 30: The world is watching these Indian super achievers

Rediff.com5 Jan 2017

The Forbes 30 Under 30 list is harder to get into than Stanford or Harvard University. Meet the desis who made the cut this year.

'I don't understand why men feel sex is so important'

'I don't understand why men feel sex is so important'

Rediff.com6 Sep 2016

Straight talk from Femina Miss India Earth 2011 Hasleen Kaur.

Brands outsource ideation to India for their global campaigns

Brands outsource ideation to India for their global campaigns

Rediff.com8 Oct 2013

With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.

How entrepreneur Girish built $94 mln worth Freshdesk in no time

How entrepreneur Girish built $94 mln worth Freshdesk in no time

Rediff.com24 Aug 2015

Freshdesk also launched an IT service management product Freshservice to offer cloud-based service desk solution for smaller companies for their internal IT support.

Brand play in cards business

Brand play in cards business

Rediff.com31 Oct 2013

While Visa and Mastercard slug it out for leadership, analysts say RuPay has the potential to cause disruption and eat into their market share.

Amazing story of Xooglers making a big impact in India

Amazing story of Xooglers making a big impact in India

Rediff.com6 Oct 2015

A number of Xooglers are employing lessons and practices learnt during their stint at Google to branch out into innovative ventures.

5 tips to make money from your blogs

5 tips to make money from your blogs

Rediff.com19 Aug 2015

You should know who your customer is and what problem you are going to address with your blog.

Is online transaction truly online?

Is online transaction truly online?

Rediff.com16 Mar 2015

The online world is driven by convenience, simplicity and speed.

The men behind India's first Bitcoin exchange

The men behind India's first Bitcoin exchange

Rediff.com14 Oct 2014

The author meets the brains behind Unocoin, the first Indian Bitcoin exchange and merchant processor in India to have raised international funding.

10 things I wish I knew before starting a business

10 things I wish I knew before starting a business

Rediff.com8 May 2015

I did a lousy job of making my wife understand the need for me to start my own business and this haunted me through my start-up journey.

'My son wants to pursue MS abroad. Please advice'

'My son wants to pursue MS abroad. Please advice'

Rediff.com25 Jul 2015

Overseas education consultant NNS Chandra offers advice on how to pick the right international education.

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