Or it could lose you one, says Samali Basu Guha.
In an online chat with readers, Prof Ujjwal Chowdhary from Edutainment offered tips on pursuing a career in media, design and communication.
Your content is the key to getting likes on Facebook, whether it's for a brand or an individual, says Zafar Rais, founder and CEO at Mindshift Interactive.
An undergraduate program is not just about academics.
A Molotov cocktail of lies, abuse and bigotry is blowing up social media.
A good business school will put you through a battery of tests to improve your soft skills, says Dr Tarun Pasricha.
Round up of all the fashionable people we met off the ramp at the Lakme Fashion Week Winter/Fest 2016
Summary of sports events and persons who made news on Wednesday
Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
Presenting a list of the most trending jobs in the start-up world.
Tata now occupies the fourth slot with the incremental volumes from the Tiago
'When there are people who hate brands, it shows they are standing for something.' 'If you are trying to be everything to all people, you are failing.' 'Brands should be brave enough and take more stands on issues.'
Athira Nair tells you how to run a successful SEO business.
Compared to a 64 per cent penetration in Brazil (130 million users total) and 53 per cent in China (total 733 million users), India has barely 28 per cent penetration. Of the digital reach, almost 80 per cent are from affluent segments in urban areas. How can this change?
Board of Control for Cricket in India's Chief Executive Officer Rahul Johri says the revenue generation from the upcoming Indian Premier League's media rights auction could be "historic".
The $385 million acquisition of TEN Sports is set to make Sony Pictures Networks a major cricket broadcaster in Asia as it seeks to expand its Twenty20-dominated portfolio. Sony Corp-owned SPN holds broadcast rights for the annual cash-rich Indian Premier League Twenty20 cricket tournament while also having the rights for the domestic leagues in South Africa and the West Indies.
Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.
'This generation wants to try different things, are ready to take risks and experiment with their careers.'
Stocks to watch: Pipavav Defence, ABG Shipyard, Bharati Shipyard
In 5 years, the AMC has clocked a growth rate of 40% with its AUM up nearly 4 times.
Advitiya Sharma is fifth co-founder to leave the start-up now left with three more co-founders.
Change is being led by a transformation on the digital front. Pavan Lall reports.
With just 10 detectives under his leadership and in about three weeks' time, Senior Superintendent of Police of Uttar Pradesh's Special Task Force Amit Pathak cracked an online digital racket that swindled 600,000 people and is now worth Rs 3,700 crore and counting.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
Consumers are opening up their wallets for intangible promises.
Reliance ADAG, Tech Mahindra among top recruiters at IIM-A
While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years.
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
In one of the biggest deals in the media and advertising space, French advertising agency Publicis Groupe will acquire US digital marketing firm Sapient in an all-cash deal worth $3.7 billion.
The Fortune's 40 under 40 list for this year was topped by Adam Neuman, Co-founder and CEO, WeWork.
Online marketplace majors, e-grocers, Internet of Things firms, app-based companies and transport service aggregators are among those that have had to shut shop or scale down operations. Now, survival skills like upskilling and retraining will determine who makes it.
The company is keen on creating 'a differentiated e-commerce model'.
Also, the combination of a new entrant and new technology is not necessarily good.
For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.
Answer writing is an extremely important skill and a CSE aspirant cannot skip practicing answers.
Endorsement by celebrities such as Aishwarya Rai, Hrithik Roshan among others and increasing awareness among customers are helping stem cell firms grow the brand footprint
In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports.
If it helps the business, go ahead and do it, says Anurag Srivastava, co-founder, BigStylist.com.
The ability to work flexibly and be judged on deliverables.
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