Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
No single individual, institution, or action is to blame for this. The BJP is responding in kind -- definitely not without checking with its government. And they wait for Mr Trump, notes Shekhar Gupta.
'I want to just haso, hasao and khush raho.'
Kriti Kharbanda knows how to make a simple handwoven sari look festive enough for a wedding.
These skincare tips will come handy before you step out to drench yourself in the colours of Holi.
Weddings, holidays, award functions, throwbacks, festivals, family time or fooling around, 2023 saw a variety of posts beaming in joy. Of which these 25 Instagram moments of Bollywood stars are Sukanya Verma's favourites.
Shraddha gets the blues... Kajol spends the day with her love... Mini shares her memories...
Here's looking at pictures from Taimur's fourth birthday party.
In the upcoming Super Nani, 59-year-old Rekha transforms into a glamorous grand mom.
'I am blessed to have three lovely grandchildren,' Hema Malini gushes.
In the 1.43 minute-long video, Meerut SP Akhilesh Narayan Singh can be seen talking to three men in a narrow lane. Singh claimed that he had made the statement to a group of people who were raising slogans in support of Pakistan.
Rediff reader Ashish Gupta shares his love story.
Hope Aur Hum never strays into complicated territory and sticks to its gentle celebration of everyday highs and lows, says Sukanya Verma.
'If Rahul Gandhi's authority was absolute, he could have picked his man.' 'Compare this with the ease with which outsiders like Adityanath, Khattar and Fadnavis were picked.'
Manu, Gaurav and Mona Lisa are declared safe!
Syed Firdaus Ashraf wonders why no one objects to jokes about Rahul Gandhi, but are upset when Lata Mangeshkar and Sachin Tendulkar are mocked.
A look at the top 10 tweets from your favourite Bollywood celebrities.
Narendra Modi's mother washed utensils to make a living. Madhusudan Mistry's grandmother, who brought him up, was a vegetable vendor. Mistry's trajectory from poverty to membership of the all powerful Congress Working Committee is moving. the man who has Rahul Gandhi's ear and is all set to take on Narendra Modi in Vadodara, speaks to Rediff.com's Sheela Bhatt in a fascinating interview.
Laughter was a component of Parmeshar Godrej's large-hearted Punjabi spirit, recalls Sunil Sethi.
Narendra Londhe tells us how he met his future wife on a social networking site.
Sudha Murty has various roles -- philanthropist, author, teacher, wife, mother, grandmother, sister, aunt -- and she revels in each one of them, discovers Savera R Someshwar.
Single mother Gauri Sawant hopes to change the way people view transgenders in India.
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