Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Mouth-watering recipes to celebrate the festival of colours.
'Imagine having a conversation with your parents, where you say, "I want to break up with someone because he's bad in bed".'
The cast of Bareilly Ki Barfi screened their film for their friends in Mumbai.
Let Maharaj Jodharam Choudhary inspire you to create some delicious, homemade mithai or sweetmeats for Holi.
Director Anurag Basu talks about Barfi! and his directorial journey so far.
The team reunited at Anurag Basu's residence for Saraswati puja celebrations.
Anurag Basu's Barfi! is a well-crafted script with an intriguing back-and-forth narrative but it all goes south towards the end, writes Raja Sen.
Here's some trivia on the hot actress.
The actor was joined by director Anurag Basu.
Sukanya Verma quizzes you to find out just how much you know about the movies.
'This slender yet joyous film introduces so many fresh insanities and has such an endless stream of wisecracking that it takes on shades of a running ballad,' notes Sreehari Nair.
The cinematographer talks about his experience of shooting Barfi!
Readers send in their yummy Diwali recipes. Share yours!
Relish the goodness of beetroot in a dessert.
The range of food at banquets at the Mughal court consisted of delicacies that commoners could not ever dream of.
Time to surprise your family and friends with a really unusual dessert.
Agneepath director Karan Malhotra talks about allegations of plagiarism against Barfi! and Anurag Basu
Singer Samira Koppikar tells us what its like to be a Bollywood singer, and how she achieved it.
The hits and misses of the week.
It happens to be the first Ranbir Kapoor-starrer to achieve this feat.
Ranbir Kapoor is like a livewire rolled up with a breath of fresh air: Barfi's face, his antics, his winsomeness light up every frame he's in. So much so that in the few scenes where he's baffled and hurt, Kapoor makes you feel that hurt viscerally, almost more than he makes you feel Barfi's sunny side...
Seven cups of ingredients are used to make this popular sweet.
The delicious sweet made from rava and coconut is an absolute delight.
The celeb chefs show us fun ways to incorporate fruits and veggies into your Diwali menu.
Have you tried this traditional Diwali treat?
It's turning out to be a double whammy season for Rajkummar Rao. Raj ended Bollywood's box office drought with Srikanth and followed it with Mr & Mrs Mahi.
Sukanya Verma quizzes you to find out just how much you know about the movies.
You can replace sugar with healthier alternatives like dates, raw honey and coconut sugar to protect your health during the festive season.
The Shri Ram Janmabhoomi Teerth Kshetra Trust has got 'mahaprasad' prepared for the VIPs coming to attend the consecration ceremony in Ayodhya on Monday.
'We are the kids from the '90s who have grown up watching Shah Rukh Khan and Kajol romancing on Suraj Hua Maddham.' 'At the same time, we are also the same people who text our partner and tell them, 'I am breaking up with you'.'
Sukanya Verma looks at how the 33 year old has fared in her decade-long career.
'When Bad Newz was given to me to direct, the first thing I did was go back to my childhood.' 'It's an ode to Hindi cinema.'
'My tool is the way I look. This is the only thing that distinguishes me.' 'Most of us dress similarly. What sets you apart is your face. If you change that also, you're like anybody else.'
Once in a way a gal will come along who will totally sweep you off your feet with her fashion.
Baga and Gokarna make the list of the world's top 100 beaches.
Sukanya Verma quizzes you to find out just how much you know about the movies.
Raw green chickpeas is nicest lightly boiled with chopped onion. But try this take.
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