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BJP accounts for 53% of political ad blitz

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16. Compiled by Urvi Malvania.......

How Sachin continues to score big

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

283 million viewers for IPL in opening week

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.Urvi Malvania reports. IMAGE:......

IPL promises to be bigger, better

Urvi Malvania looks at what is in store for the IPL's 2019 edition. IMAGE: Chennai Super Kings players celebrate Royal Challengers Bangalore batsman Moeen Ali's dismissal in IPL-12's Game 1, March......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

At 18 brands, Gully Boy is within striking distance of King Kohli

Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away......

Kota Factory Season 2 review

Kota Factory finds success in a winsome cast as they lend heart to its moods and mundanity, nots Sukanya Verma. Most fictional takes on student goals opt for a comforting tone, a romanticised......

Will Simba become KING of the box office?

The marketing spiel for the Hindi version has been around Shah Rukh Khan's inclusion as Pride Rock's patriarch and his son Aryan Khan's debut as Simba's voice.Urvi Malvania reports. IMAGE: A scene......

Salman's Bharat crosses Rs 100 crore mark

Given that there are no major releases slotted for the coming weeks, Bharat should have a clear run.Urvi Malvania reports. IMAGE: Salman Khan in Bharat. Salman Khan's Bharat has crossed the Rs 100......

Bharat, biggest opener ever for Salman

Bharat is the biggest opener of the year from Bollywood.Urvi Malvania reports. IMAGE: Salman Khan and Katrina Kaif with Bharat Director Ail Abbas Zafar at the film's promotion. Photograph: Kind......

Coming soon: 22 Netflix original movies

Netflix has already released 8 and the rest 14 will be out over the next 18 months, starting with the Abhay Deol-starrer Chopstick this month.Urvi Malvania reports. IMAGE: Kiara Advani in Lust......

World Cup Final: Star Sports, travel firms in top gear

July 14 features three big-ticket sporting events -- the World Cup final, the Wimbledon men's final and the British Grand Prix.Urvi Malvania and Aneesh Phadnis report IMAGE: The Indians celebrate......

Revealed: Star India's IPL plans

100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.Urvi Malvania reports. Photograph: Kind courtesy IPL/Twitter Battling several......

Ronnie Screwvala bets big on non-cricket sports

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......

Coming soon: The Pro Volleyball League

'For the first couple of years, it is about building the league.''We are positive that the quality of matches will attract eyeballs.'Urvi Malvania reports. Pro Volleyball League, a 50:50 joint......

Why Harmanpreet, Mithali, Smriti don't get ads yet

When brands look at cricket, India's male cricketers are an obvious choice.Urvi Malvania reports. IMAGE: The Indian women's team and won all their group matches and entered the Women's World T20......

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