Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme.
To become part of the consumer's monthly shopping cart, Sugar Free has launched new formats and variants and waged war against online venom.
City police, metros, airports, even power utilities are using pop culture and social media to reach the young and encourage public ownership of public services. Amritha Pillay reports.
The company roped in Aamir Khan as its brand ambassador in March.
The agency has done five advertisements so far.
Kia's Seltos SUV has already crossed the 40,000 mark while the slightly pricier MG Hector has sold nearly 13,000 units.
India's online listing space is witnessing phenomenal growth.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
One needs to carefully tread the thin but solid line between the sublime & the ridiculous.
He may be only 28, but the now-chosen candidate for Bengaluru South has handled the party's IT cell and campaigned for several party candidates during the state polls last year.
The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago.
Brands should do something, but it should be done discreetly.
The five-year-old Chinese brand's assent to the summit comes after a year of astounding rise -- often growing by over 200 percent a quarter, reports Arnab Dutta.
The community has taken offence to being wrongly stereotyped as watchmen in the ad which also plays on an exaggerated Hindi accent to seem funny
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
It's puzzling why Indian cos keep their acquired brands out of play.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
Do you have the courage to look through failures and unexpected pitfalls?
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
The 'Shatrughan Sinha of the South' plunges into politics.
Nestl is facing its worst crisis ever. Can it learn from its peers?
To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent.
With employees as brand ambassadors, can the company get the grime off its image?
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
ITC's noodle brand has been caught in the Maggi crossfire.
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north and east India, closure of restaurants is not something they are likely to ignore.
During her tenure, Facebook's users in the country have grown from 8 million to 138 million, making India its second largest market after the US
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
'This was Kohli's veneration for his master: The man who had inspired him to pick up a cricket bat in the first place, the man he had grown up watching. Just that now, he was exactly like him, or, dare it be suggested, maybe a shade better while chasing down daunting totals,' says Dhruv Munjal.
GM has invested $1 billion in the country since 1996.
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia's growth has been swift and steady.
A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
Is Being Human, the actor's apparel brand, an extension of his persona or is it a move to correct his bad-boy image?
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