After 10 seasons, KBC is just as interesting as it was when it started, feels Namrata Thakker.
The viewership numbers of the DLF Indian Premier League have thrown up a new trend that challenges conventional advertising wisdom. No less than 36 per cent of the television viewership for the first two matches played on April 18 and April 19 was contributed by women, according to TAM Media Research. All told, 8.2 million women in six metros (Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore) watched cricket on television those nights, giving serials the miss.
Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.
A look at the few bright spots, the many worries, and moments that made for a distinctly indelible 2020.
The second edition of the rebel Indian Cricket League (ICL) will have much stronger viewership with Geo Super sports channel airing the matches in Pakistan.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
'That will happen and we shall overcome sooner than we expect.'
With theatres remaining shut, new releases are making a beeline for OTT platforms, and companies are forging tie-ups to reach out to the target audience.
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'
For years it has been evident that fibre and DTH would give tough competition to cable in India where regulatory overload has mutilated an already warped industry structure. OTT added fuel to the fire. From Rs 27,000 crore in 2010, cable's share of subscription revenues is now estimated at Rs 13,000 crore.
If everybody is 'working' from home, then how has TV consumption gone up? Who is making all that gourmet food being posted on social media?
Doting father Vinoth Chandar made an animation character based on his little girl to amuse her. Today, it has grown into a YouTube channel with 14 million subscribers from 75 countries.
These movies may or may not have got critical acclaim, but when it comes to sheer eyeballs, these films did their job rather well.
'Bumrah has taken over the mantle from Malinga'
The Indian Premier League's Governing Council lauded the event's success in the UAE, claiming that the first leg of the tournament fetched "unprecedented success" in terms of fan turnout, television viewership and ticket collections.
The rating system that was set up in 2004 tracked the viewership (age group 4 plus) of KBC 3 in the Hindi speaking states such as Rajasthan, UP, MP, Maharashtra and Gujarat among others.
The four major Hindi general entertainment channels -- STAR Plus, Sony, Colors and ZEE -- have all launched music and dance reality shows in the 9-pm slot on weekends.
The new round values the company at $2.5 billion, more than double the over $1 billion valuation Dream 11 enjoyed in April 2019 when it was declared the country's first gaming unicorn.
'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
Some want to know about the wellbeing of their kin inside the Valley, some post they are fine and others use the medium to pass on information.
Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever, asks Sandeep Goyal?
The price for pushing the envelope beyond the comfort zone that the land of storytelling is used to is a hefty one, observes Meghna Chadha.
'It is time to be humble and offer Test cricket to fans as per their convenience.' 'The only way to get more people to Test cricket and increase its viewership, its popularity and its quality by having day-night Test matches.'
Openly backing the ISL as the country's elite competition for the first time, the Indian FA (AIFF) said its recommendation was based on the Master Rights Agreement it signed in 2010 with its commercial partners Football Sports Development Limited.
'Hard work and talent finds its way even through the darkest tunnel.'
95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.
Why did Akshay Kumar postpone PadMan's release?
I-League-ISL merger likely after three years
For nine weeks starting October 7, broadcasters and advertisers will have to function without viewership data.
s also create buzz with contests, promotions, mall activations and events.
Australian all-rounder Daniel Christian rated the Indian Premier League (IPL) ahead of his country's domestic T20 Big Bash.
'Life should never be unidimensional.' 'While I enjoy doing films, there's still a lot more that I want to experience.'
The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar.
Press Council of India Chairman Markandey Katju on Friday slammed television news channels for 'excessive' coverage on film stars, cricket and astrology to boost viewership rather than focusing on real issues such as economy, poverty, unemployment and farmers' suicides.
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