Adidas argued that the Board of Control for Cricket in India granted Nike only sponsorship and licensing rights and to carry trademarks of the batsman only while playing for the country.
Two French sports retailers - Go Sport and Decathlon - are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and footwear major Bata. While Decathlon is already in India for some time, Go Sport opened its first super store in Navi Mumbai recently.
Ronaldo's nomination comes after the 33-year-old last week denied rape allegations levelled against him by a woman who sued him in court in the United States.
'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
Breeze though the outfits that caught the maximum shutterbugs at the final Grand Slam of the year.
Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the high-profile Indian Premier League (IPL), a change necessitated by the beverage giant's sudden pullout from a five-year deal that was to end in 2017.
Apple, Samsung, Sony, LG, Nike and Google are all betting big on smart wearables that can help you connected with your home whenever, wherever!
The Indian leg of the Manchester United Premier Cup (MUPC), for under-15 footballers, will kick-off at the Cooperage ground in Mumbai on Wednesday.
Serena had said on Monday that she "can't wait for the future" as she warmed up for her return to the WTA Tour at the Tie Break Tens exhibition at Madison Square Garden.
In the day following Russian tennis star Maria Sharapova's admission that she failed a drug test, sponsors Nike, Porsche and Swiss watchmaker Tag Heuer dropped her like a hot potato.
Big brands are getting involved with Football that is fast gaining traction in the nation, at lower investments that cricket.
Among the 11-point agenda, is a discussion on domestic cricket season, which is likely to be a curtailed one considering the rapidly rising COVID-19 case load in the country.
What's the most unusual thing you have done at your wedding? Tell us.
Maria Sharapova's reduced suspension for a doping violation is set to provide a healthy boost to her bank balance with corporate sponsors reaffirming their commitment to the Russian player. The 29-year-old can return to the court next April after the Court of Arbitration for Sport reduced her two-year ban by nine months on Tuesday. Sharapova's stunning admission in March that she had tested positive for meldonium at the Australian Open, and her subsequent ban by the International Tennis Federation, saw a number of sponsors distance themselves from her.
After a five-week layoff that saw him wed American Erica Stoll in an Irish castle, soak up the sun on a Caribbean honeymoon and strike a new multi-million dollar equipment deal, Rory McIlroy is keen to start a new chapter in his life at The Players in Florida this week.
High-achievers know when to strike, and how to promote their skills.
The Adidas SL20 is quite responsive despite being almost a flat racer.
American soccer star Hope Solo remains a controversial figure off the field.
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games.
Opening up India's market to neighbouring countries can be as strategic as access denial to others. The game should be played both ways, even if it upsets domestic business lobbies, observes T N Ninan.
The fashion entrepreneur owns two apparel brands Bhane and Veg Non Veg.
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.
In an indictment released by the Department of Justice on Wednesday, Hawilla was one of four convicted defendants who helped US investigators build their case against 14 top global soccer officials and sports marketing executives accused of orchestrating more than $150 million in bribes and kickbacks.
As part of the deal, Padukone will own equity in Drum Foods.
He has slashed his price by half after retiring. Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana. In 2012 he had 22 endorsements, now he has 40!
Barcelona have promised that their women's team will travel first class for the remainder of their tour of the United States after sending them economy on their outward journey, while the men's team enjoyed business class on the same flight.
Experts pick the most effective advertisements of the year.
Lance Armstrong has stepped down as chairman of the charity he founded, Livestrong, after US anti-doping officials issued a scathing report detailing his use of performance-enhancing drugs.
The Indian men's and women's cricket teams will take the field in the upcoming World Twenty20 Championships wearing brand new kits unveiled by Nike on Thursday.
With the Mumbai Marathon just six days away, Daniel Vaz, the certified fitness professional and coach of Nike Run Club, says though the last few days is like a recovery week, for people who were, for various reasons, too busy to train there's still a chance to finish the race.
Hip hop artist-producer Kanye West took to Twitter on Saturday to announce he would be running for president of the United States, in the elections slated to take place in November.
L'oreal Elvive's latest campaign encourages diversity.
The 12th edition of EORS will be held from June 19-22. There will be a dedicated central virtual war-room for tactical problem solving across all phases of the event. Shoppers across the country will have access to over 700,000 styles from over 3,000 fashion and lifestyle brands. Myntra is expecting 3 million people to shop from the safety of their homes.
Serena Williams recently faced a social media criticism after she posted a photoshopped picture of herself.
'We really hope that Sharapova will still be allowed to take part in the Olympic Games.'
Former World No 1 Maria Sharapova is expected to face a disciplinary hearing over a drug violation in June.
Facebook's Mark Zuckerberg is at the second place.
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