Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Liv.Ai makes speech recognition software that allows people to transact in their native languages.
'Reena stayed in the next building. We fell in love but had to meet secretly because her parents didn't approve of me.' 'I would always be afraid that her parents would get her married off to somebody else.'
A docu-feature on the life of Ingmar Bergman is going through its post production in Mumbai headed by Resul Pookutty.
'I believe India is very different from Bombay, Delhi and Kolkata.'
Despite being predictable, Sudhir Mishra's Tanaav Season 2 show is a good watch and doesn't lose its steam, says Namrata Thakker.
'When there is a money crunch in the industry, actors like us are the ones who face budget cuts. Not the big actors.'
Cristiano Ronaldo topped Forbes magazine's list of highest-paid athletes for the fourth time in his career.
It's a mixed plate in theatres this October, and OTT has a lot of interesting releases coming up as well.
The year was rich in content as far as Web series were concerned.
Siddharth Roy Kapur's RKF aims to raise around $50 million by offering up to a 50 per cent stake in the company.
Arjun Menon looks at 2024's top Web series from South India.
'Today, if someone spits on us, we are ready to kill them, but these men, without raising a hand, led the country to freedom and that's easier said than done.;
Bryson DeChambeau came out on top in a dramatic final round, back nine battle with Rory McIlroy to win the US Open by one shot.
'Whatever you do will spark controversies, so it is best do what your heart tells you to do. Simple.'
Raat Jawaan Hai is funny, sometimes intense, but most importantly it's so relatable, recommends Namrata Thakker.
Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
The PGA Tour, DP World Tour and rival Saudi-backed LIV circuit announced an agreement in early June to merge and form a unified commercial entity. The LIV Golf series is bankrolled by the Saudi Arabia Public Investment Fund (PIV). Critics have accused it of being a vehicle for the country to improve its reputation as it faces criticism of its human rights record.
'The great singer Shardaji took Bhojpuri music and singing to the national and international level with her singing!'
'I never got respect as an actress.' 'But when I became a director and worked with actresses like Cate Blanchett and Jessica Chastain, I felt such pride of being an actress.'
The famed Norwegian actress and director added she was impressed with the culture and tradition visible in India's cinema.
Indian filmmaker Dheeraj Akolkar talks about his documentary Liv & Ingmar.
The casting of Marathi theatre and screen actors gives Manvat Murders its stamp of authenticity, observes Deepa Gahlot.
Tanaav Season 2 is like any other espionage thriller with twists and a lot of tense and thrilling moments. What makes it interesting is that unlike season 1, this time, the plot unravels quickly without getting boring, observes Namrata Thakker.
Get your lowdown on what's happening in the world of Hollywood, right here!
rediffGURU Nayagam PP counsels students and aspiring professionals on how to pick the right courses and scale up in your career.
'When you watch Freedom At Midnight, I want you to feel like you are sitting on a ticking time bomb.'
Zindaginama keeps its tone hopeful and steers away from making the stories tragic or depressing, observes Deepa Gahlot.
A lowdown on what's going on in Hollywood.
When it gets to its silly climax where the dots are finally joined, you can't help but see how cheap these thrills are, sighs Mayur Sanap.
American Xander Schauffele birdied the final hole to win the PGA Championship by one shot over LIV Golf's Bryson DeChambeau.
They try to hide behind the smokescreen that these are works of fiction inspired by real events. So, you can pick and choose from facts and fictionalise to push the right triggers with your audience or appease the powers that be, observes Shekhar Gupta.
India's newly-forged coach-captain combination of Gautam Gambhir and Suryakumar Yadav will look to make instant impact against a Sri Lankan team in disarray.
Malayalee From India is trapped within its self-serving corniness and refuses to break free in the process, observes Arjun Menon.
With the hugely popular Panchayat's third season ready to drop this week, we look at all the rural themed shows available on OTT.
Days before Sony Group pulled the plug on the $10 billion deal, Zee group founder Subhash Chandra had written to Finance Minister Nirmala Sitharaman, blaming Sebi for trying to "scuttle" the merger of its flagship media firm Zee Entertainment Enterprise with the Japanese firm and subsequent investment in the merged entity. Alleging market regulator Sebi is "acting with a predetermined mind", the Zee group patriarch requested the finance minister to take the necessary steps "to safeguard the interest of the minority shareholders of Zee". Chandra in his letter dated January 16, seen by PTI, said Zee and all other people have been cooperating in the investigation related to the alleged fund diversion by promoters and expressed concern over a new notice issued by the market regulator to former directors of Zee.
While some of them, like Sushmita Sen (Aarya 3) and Kajol (Lust Stories 2) disappointed Subhash K Jha, he picks his favourite performances from the world of OTT.