Companies like Ace Turtle are helping brands enable omni-channel retail, bridging the offline and online gap. Abhishek Jejani reports.
With its SUV-style design and feature-packed interiors, the Kwid has many advantages, but Renault is taking no chances.
Airline says can't discuss dues publicly, denies grounding of planes
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip.
The Tata group-owned budget hotel chain is going back to drawing board to reboot the brand. Is it too late?
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
Can Everstone overcome the challenges that previous owner HUL could not, as it tries to rebuild Brand Modern?
As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.
There are quite a few lesson that upcoming entrepreneurs must learn from housing.com controversy.
Things don't seem to be good at low fare carrier SpiceJet's office. In past few months, its top rung officers have resigned over differences in opinion with the management.
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts.
Jet's advertising and that of most other airlines has been limited to new routes or promotional fares.
Tomorrowland falls short of greatness it was capable of achieving, says Paloma Sharma.
The company's operations are slated to commence in Burkina Faso and Ivory Coast next week.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
The airline pitches its product and service, keeps silent about price in a new campaign as it looks to win over young business travelers.
Ten out of the 16 sponsors will appear on team's apparel.
Not everyone can have access to the Pride of Cows milk.
'While Modi is undoubtedly the star of the show, the online sphere has found in Modi the champion to re-engineer what it means to support the right.'
Ranju Sarkar finds out more about Nowfloats, the start-up that is used by 240,000 businesses that reach 13 million consumers.
The SUV would be much more desirable now because of the fresh new styling, premium interiors and terrific equipment on offer.
Today, the company has created a portfolio of vibrant world-class brands.
The agency has done five advertisements so far.
Britannia, which last week announced a management rejig putting COO Varun Berry in charge of Indian operations, has always believed in quickly identifying new trends in the food and beverage segment.
the two segments would be able to push the company's market share in India to over 5 per cent in the next three years.
Ahead of the assembly elections next year, the BJP has been wallowing in a welter of ideas that has resurrected the debate on populism versus pragmatism, as it has to pander to two important but incompatible constituencies, of the freebie consuming masses and Bengaluru's heavy hitters craving for even roads, pristine lakes and unbroken power supply, reports Radhika Ramaseshan.
The strategies that the gurus adopted to build their successful business empires over the past two decades could hardly be adopted by businesses that openly claim to be businesses, points out Somasekhar Sundaresan.
Apple CEO landed in Kanpur for IPL match as jet to Vizag was late; he also got to see Lucknow
Droom has seen aircraft such as the Falcon, Hawk and Cessna being rented.
Be heard without screaming; be visible without cluttering.
What made these 10 businesses rise above the rest? Read on to find out...
Sun Pharmaceutical Industries will take a call on whether to shut Ranbaxy's troubled factories or make changes in the top management of the latter only after its $4-billion acquisition deal is complete.
An HR person's job is all about talent management.
IRCTC has four Rail Neer plants.
It all started from Mumbai. Now, Khan's fan base has spread from the US, UK and West Asia to Malaysia, Indonesia, Japan, Germany, Egypt, Jordan, Morocco, Kuwait and Palestine. Of the top 10 Bollywood movies that earned the most overseas, seven had Khan in them.
Qimat Rai Gupta's roots were truly modest. Early in life, he had even sold oil on a cycle in the villages of Punjab.
India needs to tread cautiously on the growth path.
It's puzzling why Indian cos keep their acquired brands out of play.
Non-resident individuals (NRIs) have also been allowed to apply for the niche banking licence, provided they plan to return to India.
Reports suggest that the police were unable to find any contact of the company's office and had to take a Uber cab to reach the company's training centre in Gurgaon, giving credence to the perception that Uber has grown too much too soon.
