Almost 40 per cent of a durable company's sales are achieved during the festival season
Competition is intense and with the blurring of differences in service proposition and fares, it becomes imperative that airlines use their on-time performance for messaging and brand building.
'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.
Parties expected to splurge a fourth of advertising budget on social media.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns
Korea's second-largest automaker and Hyundai's sister company showcased a line-up of 16 models from its global portfolio at the ongoing Auto Show
As fliers find themselves spoilt for choice, airlines are looking at ways in which to position themselves distinctively.
Bharat Petroleum Corporation Limited will invest Rs 7,500 crore in the next five years to modernise and expand its operations. \n\n
But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?
Company aims to build five Rs 100 cr-plus brands and launch products from South African arm in domestic market
With a desirable package of styling, features and strong performance, the Jeep Compass is already a success in the Indian market, says Indian automobile website MotorBeam.com.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.
The answer has two components: as a leader with a vision who can carry the masses and his ability to realise his vision through his decision-making and executive skills, says Col R Hariharan.
It also marks the culmination of the revamp exercise that the brand undertook 18 months back, spearheaded by Nellaiappan Thiruambalam, who was appointed as director and CEO of the personal care and foods division in April 2013.
Real estate portal Housing.com has sacked its CEO Rahul Yadav.
The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.
Premiumisation, improving demand aid realisation growth at most large firms
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
India is on the brink of overhauling its tax system, implementing the BEPS project and seeing a further evolution of the GST at the same time as a general election. This makes 2019 an exciting and challenging year, note Maulik Doshi and Jigar Doshi.
'We are certainly open to inorganic opportunities to grow.'
'The tipping point for digital in China was the evolution of the mobile ecosystem.'
People who have worked with Mukesh Bansal describe him as approachable and extremely polite but someone who likes to maintain a strict work schedule.
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafs and even the chai joints encountered on journeys through the Indian countryside.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
The start up culture has redefined the way even old companies view themselves.
Renting start-ups make a killing as millennials fuel sharing economy.
Delhi's ritzy Terminal 3 is on the global top 5 list on social media and the first among Asian airports on social media.
Endorsement by celebrities such as Aishwarya Rai, Hrithik Roshan among others and increasing awareness among customers are helping stem cell firms grow the brand footprint
Print's credibility, and its power to give readers control of how much time they spend, makes it a strong medium.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
