News for 'Brand-Building'

40 years ago and now: A fascinating journey for Havells

40 years ago and now: A fascinating journey for Havells

Rediff.com16 Mar 2015

What has paid in the long run is the continuous investment in technology.

Sheela Says: All the Prime Minister-in-Waiting's Men

Sheela Says: All the Prime Minister-in-Waiting's Men

Rediff.com13 Mar 2014

For the first time ever, the BJP's headquarters for a Lok Sabha election is outside New Delhi. Meet the folks behind Narendra Modi's campaign for prime minister.

'We would one day succeed in including polo as an Olympic sport'

'We would one day succeed in including polo as an Olympic sport'

Rediff.com7 Feb 2014

Polo is regarded as sport of the kings. It was played by the likes of Darius, Genghis Khan, and Alexander the Great. Dr Richard T. Caleel, the president of the Federation of International Polo (FIP) was in Jaipur recently. Rediff.com's PB Chandra spoke to Dr Caleel on how the FIP is trying to popularize the sport.

How Mulayam's masterstroke may slow the Modi 'wave' in UP

How Mulayam's masterstroke may slow the Modi 'wave' in UP

Rediff.com2 Apr 2014

The Varanasi versus Azamgarh story is about the fears and insecurities of two of our strongest leaders, Narendra Modi and Mulayam Singh Yadav, says Sheela Bhatt.

Diageo stirs USL in bid to shake Indian market

Diageo stirs USL in bid to shake Indian market

Rediff.com1 Oct 2013

Soon after acquiring strategic management control of Vijay Mallya's crown jewel, United Spirits, Diageo has swung into action, making up for years of lost time in trying to figure out the Indian market.

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