The organisers have become savvier about marketing the game.
Come to Gujarat's Anand town, the cradle of India's White Revolution. In a first of its kind, the Amul Dairy recently began trials for milk cards on its newly-installed milk vending machine in Anand. Now you can keep one more plastic card in your wallet and buy milk at any ATMs installed by the Amul Dairy.
'We need to encourage the next generation of farmers to continue in farming'
Higher prices are burdening household budgets and threatening the margins of leading manufacturers.
The executives of Anand, Gujarat-based Amul, the country's largest dairy products maker, said that there is enough untapped market to make it a mission possible
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
Farmers' organisations are demanding a hike of Rs 5 per litre in milk procurement price and have decided to suspend the supply to Mumbai and Pune from Monday.
The fourth season of Amul Voice of India's musical talent show on Star Plus will see the kids' mothers joining them on the show. Aptly titled Amul Voice of India -- Mummy Ke Superstars, the show kicked off on Saturday [every Saturday and Sunday at 9pm].
The top posts on social media from your favourite Bollywood celebrities.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
All sorts of box office figures have been thrown around, so we decided to investigate the matter.
Fidelity is as rare an attribute in advertising, as it is in the case of jobs.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Nearly 40% of the annual sales happen during April to June.
Titan will become the latest Indian brand to ride on the back of the global e-retail major
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
Food blogger Vishaka Rautela shares recipes infused with alcohol.
Petro retailer IBP Co Ltd will set up 500 petrol stations during the current fiscal to take its retail strength past 2600, the company's general manager (marketing) K D Makhija said on Wednesday.
Are you a fan of Mexican food? Then this recipe is meant for you.
On January 17, when the government decided to allow state-owned oil companies to sell diesel at market price to bulk consumers, companies in the alternative energy space saw the opening of an opportunity.
The product portfolio includes milk powder, long-life packaged milk, fortified milk, etc.
Craving something sweet? Pooja Dhinga of Le15 Patisserie teaches you to make
Joginder Tuteja looks at movies that did well despite controversy.
One thousand and five hundred diamond polishing units of Surat had got together to challenge the monopoly of multinationals by sourcing rough diamonds straight from miners.
Barring a few exceptions India has a chronic trade deficit with most of its existing FTA partners as it is with most of its proposed FTA partners.
Asserting that dignity of women is a step towards nation building, Gujarat Chief Minister Narendra Modi on Monday said the women have excelled whenever given an opportunity.
Milk booths by Amul and Mother Dairy, a Kumbh phone by Reliance Jio, Dabur's toothpaste dispensers are among the many initiatives by brands steadying for a stint on haloed ground.
We bring you nine easy cocktail recipes for your New Year party.
Vice President M Hamid Ansari and Prime Minister Manmohan Singh on Sunday condoled the death of Verghese Kurien, the founder of Gujarat Cooperative Milk Marketing Federation.
Three delightful recipes to make your Republic Day celebrations special.
As the news of Kurien's demise spread across the state, Anand -- otherwise a sleepy town of Gujarat, woke up to thousands of farmers from far and near who poured in to pay their last tribute to the man who transformed this small town into the milk capital of India.
Railways is keen to generate additional revenues this year.
Here's a look at the top 10 tweets from your favourite Bollywood celebrities.
Camel milk is an excellent source of iron and protein when compared to cow milk. It also has high Vitamin B3 and good probiotics. With the variety of nutrients camel milk has, experts feel it should be labelled a superfood.
'Today's cricketers are amazing, they know everything, but still you find a few cricketers, they have a talent, but their mind is not there.'
Amul has cashed in on an incident from the protagonist's life for promotions.
A day after calling Congress General Secretary Rahul Gandhi an "Amul baby", Kerala Chief Minister V S Achuthanandan on Monday described Defence Minister A K Antony as Kumbakarna, saying he was caught napping when terrorists attacked Mumbai.
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