The company is also focusing on its Georgia tea and coffee brand. The company recently launched energy drink 'Burn' in selected markets of Delhi, Goa, Mumbai and Bangalore. Singh said India was a strategic market for Coca Cola.
The business of building brands is a tough one. And no one knows it better than corporate majors. In today's ever-changing economy, entrepreneurs seek specialists' help to launch their products and create brands.
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
Parminder Singh, business head, Google, is bullish on the growth of advertising from these social networking platforms.
The environment for investment and business in many parts of India is far from satisfactory
US-based advertising and marketing services provider Interpublic Group on Tuesday announced the acquisition of advertising agency Lintas India for an undisclosed sum.
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
The company is focussed on becoming a global branded beverages player.
Companies should focus on creating customer experiences for building brands rather than concentrating on products and services, a management expert said in Chennai.
'Brand Kejriwal-AAP have a long way to go even if they win another Delhi election...'
'It is a force nobody can ignore, not even Mr Modi, because it will keep punching above its weight,' notes Shekhar Gupta.
The captains of industry, while stressing on inspiring a vision to build `Brand India', expressed confidence in the ability of resurgent India to become a global player.
The cricketer launched an online cult streetwear brand.
As many as 80 brands are riding the digital and television broadcast this year.
In 1996 there was opposition from a section of the shareholders when the company wanted to diversify.
Start-ups line up food street with new-age menu.
Mallya offered to pay Rs 4,000 crore (Rs 40 billion) as settlement.
'You have to work for the development of the people; stay connected with them; be available for your voters so they can come to you for redressal of their problems and don't rely on the brand equity of the central government.'
Its studies have shown that the spending patterns of consumers -- particularly decision-makers -- can be influenced to a large degree with great deals, strong brand presence on the Internet, and productive person-to-person interactions.
Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Uber's association with a movie, the first for the company in India, comes at a time when it is flexing muscles and splurging on hoardings and newspaper ads to get more customers.
'You can't take jobs to people, you have to take people to jobs.'
'The 2019 election and the run-up to it will certainly see bots being deployed in large numbers on all sides.'
Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned later this month.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
'Shape up or ship out' message has been loud and clear across the new-age companies in the stressed market conditions
India is the world's third-largest smartphone market.
It is all about hitting the ball high and timing it right.
Most companies operate through a rural development sales consultant.
Xiaomi is the third largest smartphone brand in the top 30 cities in India.
Rahul Yadav, the recently-ousted CEO of Housing.com, says he is too logical to be sentimental about the venture he co-founded three years ago.
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He started a fund with Rs 800 crore and made several investments.
HUL is keen to redefine the way in which brands tell their stories to consumers.
Prince William and Princess Catherine, the Duke and Duchess of Cambridge, collected quite a few Mumbai hearts on a hot two days in April.
No-Punchline humour reminds us how in our daily lives, we all are by turns 'The Corrupt Politician we criticise,' 'The Chauvinist Male we frown upon,' 'The Rule Breaker we deride through our Facebook posts,' 'The Communal Virus we so easily lampoon' and 'The Bad Artist we spoof.' In a land where the aforesaid prototypes are our major sources of 'funny,' is there an audience for the NPL kind of humour, asks Sreehari Nair.
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