Early data from the World Cup indicates that sportswear giant Adidas is currently gaining a significant advantage over rival Nike in brand visibility and sales. Adidas, an official sponsor, is seeing a substantial surge in apparel spending and foot traffic, particularly driven by jersey sales. While Nike's business is also growing, it is being outpaced by Adidas, which appears to have a more resonant product offering. Nike, facing declining market share and intense competition, is relying on the World Cup for a boost, though its footwear presence remains strong.
India's chances of qualifying for the FIFA U-17 World Cup suffered a major blow after losing to Uzbekistan in their AFC U-17 Asian Cup group match.
Australia defeated Turkey 2-0 in their Group D World Cup opener, with goals from Nestory Irankunda and Connor Metcalfe, placing them second in the group.
Manchester United's Amad Diallo struck in the 90th minute as Ivory Coast stunned Ecuador 1-0 in their World Cup Group E opener on Sunday.
England overcame Mexico, the hostile Azteca atmosphere, high altitude and a red card to seal a dramatic 3-2 World Cup victory, with Jude Bellingham inspiring a famous win that could define their tournament.
Kylian Mbappe is under immense pressure and facing criticism regarding his recent performances and leadership ahead of France's World Cup opener. Despite a trophy-less season with Real Madrid, his teammates Ousmane Dembele and Lucas Hernandez defend him, highlighting his leadership within the French squad and his focus on the tournament. Mbappe has a strong World Cup record and aims to silence critics by performing well in the upcoming matches.
Talismanic Mohamed Salah scores twice to help Egypt rally to 3-1 win over New Zealand on Sunday.
Egypt secured their first-ever World Cup knockout victory, defeating Australia 4-2 on penalties after a 1-1 draw in a last-32 match at Dallas Stadium, advancing to the last-16.
The question nobody seems to ask is why a democracy should be silent when many of its citizens are concerned about the way the US is deviating from its traditional ways of consultation, cooperation and collaboration and moving away from traditional allies, asks Ambassador T P Sreenivasan.
Australia's coach Tony Popovic expresses confidence in his team's ability to challenge favourites Turkey in their World Cup opener in Vancouver, despite being considered underdogs. He also confirmed the squad is fully fit, including Mohamed Toure.
Pope Leo may have traded his life in Chicago for the ornate apartments at the Vatican's apostolic palace, but he still plans to root for his old national team at the World Cup this month.
Maxi Araujo scored a late equaliser to salvage a 1-1 draw for Uruguay in their World Cup opener against Saudi Arabia on Monday, preventing another stunning upset in Group H after Spain's earlier goalless draw with Cape Verde.
'There is football because, and thanks to, these revenues we generate with, and from, the World Cup which we reinvest all over the world.'
Norway defender Leo Ostigard has become a father during the FIFA World Cup, witnessing the birth of his first child over FaceTime before rejoining teammates ahead of Norway's crucial Group I clash with Senegal.
Iran's players say adversity has united Team Melli after a resilient 0-0 draw against Belgium kept their World Cup knockout hopes alive. A win over Egypt could secure a historic first-ever place in the last 32.
England midfielder Jordan Henderson has publicly defended teammate Jude Bellingham, highlighting his crucial role and 'X-factor' for the team despite media scrutiny. Henderson also discussed his own controversial selection for his fourth World Cup and the challenge of facing Luka Modric.
The All India Football Federation (AIFF) has added five players to the national team for the Unity Cup in London after Mohun Bagan Super Giants withdrew their players. The AIFF is working to secure visas for the new players before the first match against Jamaica.
Cristiano Ronaldo called for unity ahead of Portugal's crucial World Cup clash against Uzbekistan, while teammate Ruben Dias dismissed criticism of the veteran forward following a difficult tournament opener.
Mauricio Pochettino's gameplan worked a treat in the United States' 4-1 win over Paraguay in their World Cup opener on Friday, the hosts showcasing an attacking fluidity and positional interplay that overwhelmed the South Americans.
Lionel Messi made history by scoring in his seventh consecutive World Cup match, leading a second-string Argentina to a 3-1 victory over Jordan in their Group J clash in Dallas. Goals from Giovani Lo Celso and Lautaro Martinez also contributed to Argentina's win, setting them up for the round of 32.
Iran launched their World Cup campaign in Los Angeles amid protests by Iranian-Americans, highlighting deep divisions over Tehran's government even as Team Melli drew passionate support from fans in the stands.
Debutants Cape Verde have made history by qualifying for the World Cup round of 32 after a 0-0 draw with Saudi Arabia. This unexpected achievement sets up a clash with defending champions Argentina. Despite a low-quality match, Cape Verde secured second place in their group, sparking celebrations among players and fans, while Uruguay and Saudi Arabia were eliminated.
David Beckham has tipped Japan as a dark horse for the 2026 FIFA World Cup while backing England to end their 60-year wait for glory. The former captain also highlighted France, Spain, Argentina and Brazil as title contenders.
Norway's prolific striker Erling Haaland wasted no time in opening his World Cup account as he found the net twice in a 4-1 defeat of Iraq in Group I on Tuesday that sent a warning to defenders in the rest of the tournament.
As the World Cup kicks off, sports enthusiasts are witnessing a fascinating transition from the familiar rhythms of cricket to the exhilarating dynamics of football, bringing with it new terminology, fan reactions, and game rules to master.
Netherlands coach Ronald Koeman has warned against underestimating Morocco despite topping Group F, calling the Round of 32 clash the Dutch side's "real test" while admitting there is still room for defensive improvement.
Belgium drew 1-1 with Egypt in their World Cup opener after Romelu Lukaku's second-half introduction led to an own goal. Egypt had taken an early lead through Emam Ashour, and despite Belgium's numerous chances, they struggled to equalise until Lukaku's impact. Both coaches reflected on the match, with Belgium's coach highlighting the importance of their next game against Iran, and Egypt's coach feeling his side was closer to victory.
'It's really easy to get into and the kids love it.'
Brazil's coach Carlo Ancelotti says Neymar could return for Scotland game and insists the team will work on improving as the tournament progresses.
Five-time champions India booked their place in the final of the SAFF Women's Championship with a hard-fought 1-0 victory over a resolute Bhutan in the second semifinal in Margao on Wednesday.
Belgian winger Jeremy Doku faces a personal dilemma during the World Cup as his wife is due to give birth to their first child. He hopes to be present for the birth, potentially requiring him to leave the tournament.
Neymar has suffered a minor calf injury but is expected to recover in time to join Brazil's camp next week ahead of the World Cup starting on June 11 in the U.S., Canada and Mexico.
Lamine Yamal exploded into view at 16 and became an integral part of Spain's record fourth European Championship triumph in 2024.
FIFA president Gianni Infantino hailed Jay Shah's 'outstanding work' as the chairman of International Cricket Council.
Ten-man Paraguay secured a vital 1-0 victory over Turkey in a dramatic World Cup Group D match, breathing new life into their campaign while condemning Turkey to an early exit.
In a bizarre incident, Tamil Nadu's R Harshitha was made to re-run the women's 400m hurdles alone on Saturday due to a goof-up by race officials, and she eventually failed to qualify for the finals at the National Inter-State Senior Athletics Championships in Bhubaneswar.
Smriti Mandhana is the only Indian named in TIME's 100 Most Influential People in Sports 2026 list, joining global icons such as Lionel Messi, Cristiano Ronaldo and LeBron James after another record-breaking year in cricket.
The Democratic Republic of Congo's national team has been forced to cancel World Cup buildup events in Kinshasa due to the Ebola virus outbreak and will instead continue preparations in Belgium.
A 70-foot statue of football legend Lionel Messi was removed from Kolkata's Lake Town area on Monday after concerns were raised about its safety.
The AIFF has approved a September 4 start for the 2026-27 Indian Super League but deferred a final decision on the league's governance structure, with further discussions set to continue between the federation and ISL clubs.
