Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Temples across Uttar Pradesh were packed with devotees on Sunday for Ram Navami, with Chief Minister Yogi Adityanath leading prayers at the Gorakhnath Temple. Heavy crowds were witnessed at temples in Lucknow, Gorakhpur, and Varanasi, where security was heightened. In Gorakhpur, Adityanath performed the traditional kanya pujan ritual, while in Varanasi, a 51-foot statue of Lord Ram has become a major attraction. The festival was celebrated with enthusiastic fervor across the state.
From Saif Ali Khan's sabse bada beta's streaming debut to how to make potstickers with Prince Charles' chhoti bahu, it's all there on OTT this week.
Bada Naam Karenge is a sweet, simple love story sprinkled with family drama and entertainment, something that has been missing from the OTT space for a while, feels Namrata Thakker.
The Supreme Court in its official communication called it "Truly, a historic day".
Unless something changes, Mr Trump is a huge threat right now, which is perhaps not being recognised fully, cautions Debashis Basu.
Such a collection of amiable characters were last seen in Panchayat. There are greedy dowry seekers, criminals, misogynists and the like, but the collective goodness of the others keep violence and male chauvinism in check, notes Deepa Gahlot.
The scale of illegal gambling and betting in India is staggering, with 1.6 billion visits recorded between October and December 2024 across four analysed platforms -- Parimatch, Stake, 1xBet, and Battery Bet.
L2: Empuraan is an ambitious sequel that is bigger, bolder and timid in equal measure, observes Arjun Menon.
The clubs have agreed to pay 50 per cent to Sony to cover the broadcast cost, apart from the Rs 7 lakh entry fee.
Crime Beat is engrossing enough to binge-watch, endorses Deepa Gahlot.
There is much in Oops! Ab Kya? that continues to linger till the cliff-hanger in the final episode. And yet, there's a great deal about the show that doesn't quite come together, observes Mayur Sanap.
Ram Madhvani's series is all over the place and also boring to watch, complains Deepa Gahlot.
Seven-times World champion Lewis Hamilton appeared in Ferrari red for the first time outside of Italy as Formula One put on an unprecedented and spectacular 10-team season launch in front of 15,000 fans on Tuesday.
While the craft of Kutch can be found in many cities, there is nothing quite like wandering into the very homes where it originates and watch it all being created in real time.
Kunal Kohli's attempt to bottle the essence of Gen Z in Bobby Aur Rishi Ki Love Story remains superficial, observes Deepa Gahlot.
"The open-ended nature of Section 6A has, with the passage time, become more prone to abuse due to the advent of forged documents to establish, inter-alia (among other things), wrong date of entry into Assam, inaccurate lineage, falsified government records created by corrupt officials, dishonest corroboration of the date of entry by other relatives so as to aid illegal immigrants who are otherwise not eligible under Section 6A by virtue of having entered into Assam after March 24,1971," he noted in a separate 127-page dissenting judgment.
Dhoom Dhaam is a medley of midnight shenanigans that oscillate between jumbled screenplay and out-of-place crusading, notes Sukanya Verma.
Palak and Anuja endear us to their bittersweet world, observes Sukanya Verma.
The bout between the 27-year-old social media influencer-turned-prizefighter Paul and the 58-year-old former heavyweight champion Tyson was streamed live on Netflix and played out in front of a sold-out crowd at AT&T Stadium in Arlington.
'Life does not change in such a way that everything becomes easy. Struggle and hustle is there for everyone. 'The difference is that people have started knowing me.'
'I was feeding off the bond that Ansari and Hathiram had formed during season one.'
Earlier, Mamata Banerjee appealed to the agitating doctors to join the meeting, amid their demand for live-streaming of the discussions.
'They have to be good looking, they have to smile pretty, look pretty, sit pretty...' 'Being other characters allows for a greater mining and excavation of the human condition rather than just trying to play a prototype really well.'
If Prakash Jha is able to transfer today's social and political reality onto the screen, the future seasons of Aashram might just get a much-needed dose of eyeball-grabbing power, observes Deepa Gahlot.
Suzhal: The Vortex 2 is a compelling watch with a tightly woven narrative, elevated by powerful performances, notes Divya Nair.
As it meanders along The Mehta Boys can't decide what it wants to be -- a comedy, an emotional family drama or just a slice of life in the city, observes Deepa Gahlot.
From old favourites to brand new attractions, Sukanya Verma lists all the excitement OTT has laid out in its action-packed menu this week.
Shedge will also reunite with his Mumbai teammate Musheer Khan at Punjab Kings as both were picked by their base price of Rs 30 lakh.
'We are not opposed to any Indian language. We are against Hindi imposition.'
Music composer A R Rahman will be performing at a live music concert to celebrate Kamala Harris's historic candidacy for US president, an Indian-American fundraiser has announced.
Food, feminism, fights, father-son issues, famous rivalries, OTT is as loaded as it gets this week.
'Cancer incidence is projected to increase by 12.8 per cent by 2025 compared with 2020, necessitating more dedicated cancer treatment centres and specialised beds.'
These transfers can be seen as part of a continuing process on General Asim Munir's part to keep his senior generals happy, notes Rana Banerji, who headed the Pakistan desk at RA&W.
Zomato is at 5, Swiggy at 9, Blinkit at 10.
Apollo Hospitals Enterprise is set to expand presence in metro cities during FY26 with the addition of five hospitals that would add over 1,400 beds.
While advancements in biotechnology hold immense promise for health and innovation, they also come with significant risks if misused.
rediffGURU Aasif Ahmed Khan counsels students on the best career options in tech and engineering.
Sweet Dreams is a nice and wholesome date movie, recommends Deepa Gahlot.
Jammu and Kashmir is facing a severe water crisis this year due to a massive rainfall deficit. Chief Minister Omar Abdullah has expressed concern about the situation and called for a proactive approach towards water management and conservation. The state has witnessed an 80% deficit in rainfall this year, raising the possibility of drought in the valley this summer. Several water bodies are flowing below the zero level mark, and some springs in south Kashmir have dried up completely. The water level in Jhelum and other major streams is alarmingly low.
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