Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.
The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.
Mondelez India promotes cocoa cultivation in India.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
The global snacking powerhouse, has roped in a brand ambassador for Perk.
In 2010, Kraft Foods had acquired British candy maker Cadbury in a deal worth close to $19 billion.
Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. According to Aman Gupta, co-founder of wearables brand BoAt, new-age brands in India have been expanding at a much faster pace than expected, driven by digital channels like quick-commerce. "Investors doubted the potential of D2C brands when we started, but today there are multiple brands in the startup market that are growing on the shoulders of these digital channels," Gupta said while addressing a session at Razorpay's D2C and Retail Summit recently.
'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.'
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
Soon-to-be-six Ziva and her soon to be 40 daddy will promote a brand of Oreo biscuits.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
After two decades of being stuck in a trademark infringement suit, the Delhi high court gave a judgment in favour of Cadbury and restrained an Indian company from selling its products that are similar to Cadbury Gems. Justice Prathiba M Singh told an Indian company on Tuesday to pay Rs 16 lakh damages to British chocolate company Cadbury for infringing the Cadbury Gems trademark. Cadbury (now Mondelez India Foods) had filed a case against the Indian company Neeraj Food Products, who is the defendant, saying it had marketed its product as 'James Bond'.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
US SEC order says that Cadbury India paid an agent a total of USD 90,666 (Rs 61.70 lakh) for "providing consultation, arrange statutory/government prescribed formats of applications to be filed for various statutory clearances, documentation, preparation of files and the submission of the same with government authorities," for specific licences.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
Chocolate majors in India posted healthy top-line growth in FY19. While Mondelez India Foods - the marketer of Cadbury - continued to lead the pack, Nestle India, which dominates the confectionery space with leading brands like Kitkat and Munch, continues to hold the third spot in revenue. However, two of these companies - Mars International India and Hershey India - still remain in the red.
Companies from Unilever to Proctor & Gamble, Nestl, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as well as full-year numbers.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
India's tax authorities began investigating Cadbury in 2011.
Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.
Names such as Danone, Dabur, Mondelez and Abbott Healthcare have also figured on the list of suitors.
With launch of second plant in Gujarat, company gets ready to take on peers
Top players, ITC, Britannia and Parle Products, are taking three different routes to compete at the premium end. But soon all three would get on the same path.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
Chief executives at the global CEOS' meet proposed diverse solutions to deal with today's complex world.
Prime property rates in South Mumbai at Rs 60,000 a sq ft remain high despite a slowing realty market.
Mondelez looks to securing supplies, earning greater revenues from India, emerging markets
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
Urvi Malvania looks at what is in store for the IPL's 2019 edition.
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'
Mars Inc set to open first chocolate factory in India.
While sales momentum from rural areas may last another three to six months, sales growth in urban areas could stage a comeback by next year's June quarter as people learn to live with the coronavirus and economic activity gradually improves in the cities.
India consistently ranked among the top three countries whose products were rejected for import by the regulator.
A dip in 'dream job' applications could also mean that students are bagging their desired offers in the first go itself.
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