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He Brought Bharat To Indian Advertising

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey.An observer who seemed to know what made the country tick, a man who could find humour in life's everyday......

Bournvita asked to remove misleading ads amid row

Apex child rights body National Commission for Protection of Child Rights (NCPCR) on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and......

Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

Mondelez India's successful cocoa story

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India, notes Prashant Peres. Image: Mondelez India's cocoa sustainability......

How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

How Mondelez plans to take on Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow Like Preity Zinta and Genelia D'souza before her, actor Alia Bhatt will......

Why Vettaiyan May Become A Blockbuster

'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Ziva Dhoni bags first endorsement deal at age of 5

Retirement hasn't made any difference to Mahendra Singh Dhoni's brand equity. And MSD has just been joined by daughter Ziva in endorsing a brand. Mondelez took to Instagram to make the......

Will IPL 2021 set a new record for Star Sports?

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.Viveat Susan Pinto reports. IMAGE: Mumbai Indians Captain Rohit Sharma and Delhi Captails Captain Shreyas Iyer walk......

Cricket hits a six after India's Aussie triumph

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......