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Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Shahrukh Khan is one of India's most loved “human brands”, and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among......

Despite Covid surge, TV advertising volumes rise 64% YoY

FMCG companies were the main advertisers in May, contributing to 72 per cent of total ad volumes. Illustration: Dominic Xavier/Rediff.com Advertising on television continued to show momentum in......

Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

Bharat spurs growth of FMCG companies

While sales momentum from rural areas may last another three to six months, sales growth in urban areas could stage a comeback by next year’s June quarter as people learn to live with the......

Lockdown a bitter pill for Brand Cadbury

Companies from Unilever to Proctor & Gamble, Nestlé, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Will IPL 2021 set a new record for Star Sports?

IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.Viveat Susan Pinto reports. IMAGE: Mumbai Indians Captain Rohit Sharma and Delhi Captails Captain Shreyas Iyer walk......

Cricket hits a six after India's Aussie triumph

'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......

Ziva Dhoni bags first endorsement deal at age of 5

  Retirement hasn't made any difference to Mahendra Singh Dhoni's brand equity. And MSD has just been joined by daughter Ziva in endorsing a brand. Mondelez took to Instagram to make the......

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