Adidas argued that the Board of Control for Cricket in India granted Nike only sponsorship and licensing rights and to carry trademarks of the batsman only while playing for the country.
So, now you've seen the new-look Team India, do you like it? Tell us!
MPL wasn't part of the process when the original Invitation to Tender (ITT) was floated by the BCCI in August and that has raised a few eyebrows.
The Indian cricket team will kick off the new season in a brand new limited-overs kit, which was unveiled by BCCI's official apparel partner Nike ahead of the series against Australia starting in Rajkot, on Thursday.
Your weekly shot of wisdom from super achievers.
Summary of sports persons and events in the news on Friday.
19-year-old Naomi Janumala stars in Rihanna's Fenty campaign.
American sprinter Sha'Carri Richardson, expected to be one of the biggest draws at the Tokyo Olympics, will miss the 100 metres at the Games after accepting a one-month ban for testing positive for cannabis during her US trials victory in June.
The two-time Ballon d'Or winner and 2002 World Cup Golden Boot winner is currently in the intensive care unit recovering from pneumonia.
The Indian leg of the Manchester United Premier Cup (MUPC), for under-15 footballers, will kick-off at the Cooperage ground in Mumbai on Wednesday.
Ronaldo's nomination comes after the 33-year-old last week denied rape allegations levelled against him by a woman who sued him in court in the United States.
Breeze though the outfits that caught the maximum shutterbugs at the final Grand Slam of the year.
Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the high-profile Indian Premier League (IPL), a change necessitated by the beverage giant's sudden pullout from a five-year deal that was to end in 2017.
Two French sports retailers - Go Sport and Decathlon - are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and footwear major Bata. While Decathlon is already in India for some time, Go Sport opened its first super store in Navi Mumbai recently.
Apple, Samsung, Sony, LG, Nike and Google are all betting big on smart wearables that can help you connected with your home whenever, wherever!
In the day following Russian tennis star Maria Sharapova's admission that she failed a drug test, sponsors Nike, Porsche and Swiss watchmaker Tag Heuer dropped her like a hot potato.
FutureBrand, which is a global brand transformation company, said part of Reliance's success could be attributed to Mukesh Ambani's recasting of the firm as a one-stop-shop for Indians.
Serena had said on Monday that she "can't wait for the future" as she warmed up for her return to the WTA Tour at the Tie Break Tens exhibition at Madison Square Garden.
Big brands are getting involved with Football that is fast gaining traction in the nation, at lower investments that cricket.
Maria Sharapova's reduced suspension for a doping violation is set to provide a healthy boost to her bank balance with corporate sponsors reaffirming their commitment to the Russian player. The 29-year-old can return to the court next April after the Court of Arbitration for Sport reduced her two-year ban by nine months on Tuesday. Sharapova's stunning admission in March that she had tested positive for meldonium at the Australian Open, and her subsequent ban by the International Tennis Federation, saw a number of sponsors distance themselves from her.
High-achievers know when to strike, and how to promote their skills.
What's the most unusual thing you have done at your wedding? Tell us.
After a five-week layoff that saw him wed American Erica Stoll in an Irish castle, soak up the sun on a Caribbean honeymoon and strike a new multi-million dollar equipment deal, Rory McIlroy is keen to start a new chapter in his life at The Players in Florida this week.
'RCB is a natural choice for us, mainly due to our long-standing association with Virat Kohli.'
American soccer star Hope Solo remains a controversial figure off the field.
US market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games.
Among the 11-point agenda, is a discussion on domestic cricket season, which is likely to be a curtailed one considering the rapidly rising COVID-19 case load in the country.
In an indictment released by the Department of Justice on Wednesday, Hawilla was one of four convicted defendants who helped US investigators build their case against 14 top global soccer officials and sports marketing executives accused of orchestrating more than $150 million in bribes and kickbacks.
The Adidas SL20 is quite responsive despite being almost a flat racer.
Lance Armstrong has stepped down as chairman of the charity he founded, Livestrong, after US anti-doping officials issued a scathing report detailing his use of performance-enhancing drugs.
The fashion entrepreneur owns two apparel brands Bhane and Veg Non Veg.
Experts pick the most effective advertisements of the year.
With the Mumbai Marathon just six days away, Daniel Vaz, the certified fitness professional and coach of Nike Run Club, says though the last few days is like a recovery week, for people who were, for various reasons, too busy to train there's still a chance to finish the race.
The Indian men's and women's cricket teams will take the field in the upcoming World Twenty20 Championships wearing brand new kits unveiled by Nike on Thursday.
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.
Barcelona have promised that their women's team will travel first class for the remainder of their tour of the United States after sending them economy on their outward journey, while the men's team enjoyed business class on the same flight.
As part of the deal, Padukone will own equity in Drum Foods.
