There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
'I am just hoping school reopens and our son gets to enjoy this phase, make new friends and gain new experiences,' says Divya Nair.
Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.
'The picture only looks worse from where Bajwa sits.' 'He sees a domineering India to the east, an unravelling Afghanistan and a complex Iran to the west, an overbearing China on the north and a US which is no longer an ally,' observes Shekhar Gupta.
The actress remembers the everyday fare at her childhood home in Bengaluru.
'Frankly, India has no role to play.' 'This is a showdown between the US and NATO on one hand and Russia on the other.' 'That said, the outcome of this titanic struggle in Central Europe will remould the world order and affect India profoundly,' argues Ambassador M K Bhadrakumar.
With just four matches remaining, Leicester City manager Claudio Ranieri finally acknowledged the obvious and said his unsung side were fighting for the Premier League title and could win it.
While the debate over the political, financial and health implications of holding the Tokyo Olympics in July rages around the world, triple jump gold medal hopeful Will Claye believes a crucial voice is not always being heard - that of the athlete.
Kalank, a Karan Johar production, has an uncanny resemblance to a Sanjay Leela Bhansali venture, feels Namrata Thakker.
Buy shares of a good profitable, successful business, hold on for inordinately long periods of time, and live off the dividends. You will surely get wealthy in the long run.
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
An alert government in Delhi should have begun government-to-government discussions with Moscow the moment it came to know that Russians were developing a vaccine. That is to say, almost an year's time has been lost, observes Ambassador M K Bhadrakumar.
The cons are dull, the chemistry is off, the zingers are in short supply and a kitschy display of brand logos and hammy accents takes centre stage, sighs Sukanya Verma.
Not one joke lands, not one tear is genuine in Sardar Ka Grandson, feels Sukanya Verma.
That "Rollback Budget" ushered in an era of rollback.
West Bromwich Albion inflicted further misery on Manchester United, winning 2-1 at Old Trafford on Saturday to condemn the champions to their worst start to a Premier League season and leave them in the bottom half of the table after six games.
Rediff.com brings a preview of the main matches coming up this weekend in the English Premier League.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
Sorry guys and gals but you have really inspired me to write this. You can hate me for this but honestly, this is dedicated to you. Here it goes!
"I always used to say the toughest people are Manhattan real estate guys and blah, blah. Now I say they're babies," the former New York-based real estate baron said, adding that the toughest are the political people.
Sunny Leone cooked up a storm in her special song in Shootout At Wadala.
As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals.
Steer clear of typos, templates and incorrect information.
If the stories weren't bound by their themes or expectations or if they weren't limited to the time and the medium, Mani Ratnam's Navarasa could have been something better, feels Divya Nair.
KWAN was in talks with a few clients in luxury and lifestyle space for Mallya junior. "We signed Sidhartha Mallya to exclusively manage and represent brand Sid.
Tum Bin II's out-dated twists, needless complications and comical confusion over the sacrificial lamb prolongs the rona dhona by a good half an hour and still cannot settle who loves whom or if at all, says Sukanya Verma.
United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury brands.
Former Miss Commonwealth Asia Pacific Shweta Raj tells us why she wrote a guide book for aspiring models in the lockdown.
'Women's cricket just had a huge boost with the way our team performed in the World Cup.' 'Why not take advantage and lay the groundwork to launch a women's IPL?'
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
The first few reels of the film are a straight reprint of Ankhiyon Ke Jharokon Se.
Rediff.com republishes an old interview of the cartoonist on politics
A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, writes Vanita Kohli-Khandekar.
The Broken But Beautiful 3 star opens up about her fitness mantra, her diet regime and more.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
'He's got such incredible resilience, such an incredible spirit that we were feeding off his strength rather than him feeding off ours.' 'Sometimes I look back and cannot figure out how the f*** we made this movie.'
The couple shares one daughter together, a five-year-old girl named Cleo Buckman Schwimmer.
Fukrey Returns is a clumsily conceived sequel, feels Sukanya Verma.
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