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How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

Mondelez to ride on Batman v/s Superman

The engagement of fast moving consumer goods companies with media and entertainment firms is growing as clutter on television prompts some of the biggest advertisers in the country to look at other......

Mondelez India's successful cocoa story

It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India, notes Prashant Peres. Image: Mondelez India's cocoa sustainability......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......
  Web results for Mondelez
How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with... ...

http://www.rediff.com/money/report/how-mondelez-plans-boost-sales-of-brand-cadbury/20190619.htm
Mondelez expects this CSK also to be a winner

Cadbury serves up sweet somethings for Tamil Nadu ...

https://www.thehindubusinessline.com/catalyst/mondelez-expects-this-csk-also-to-be-a-winner/article26878066.ece
IPL promises to be bigger, better

Urvi Malvania looks at what is in store for the IPL's 2019 edition. IMAGE: Chennai Super Kings players celebrate Royal Challengers Bangalore... ...

http://www.rediff.com/money/report/ipl-promises-to-be-bigger-better/20190324.htm

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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