Bubba Wallace was the target of a racial attack on Sunday when a noose, a symbol connected to lynching and America's slave history, was left in his team stall.
The Duff & Phelps report shows that Virat Kohli has increased his brand value by 40 per cent to $237.5 million in 2019 and taken a huge lead with his closest rival, Akshay Kumar, ranked second.
Here are other key moments and athletes to look out for at Tokyo 2020 when the sport gets underway in earnest on Saturday
Caeleb Dressel of the United States powered to victory in the men's 50m freestyle to claim his third individual gold medal at the Tokyo Games on Sunday, while Australia's Emma McKeon also completed the sprint double with victory in the women's 50m.
American Caeleb Dressel will become a global superstar predicts Olympic historian Bill Mallon.
Kohli remains the most valued celebrity for the fourth consecutive year with a steady brand value of $237.7 million in 2020 despite the pandemic
American swimmers smashed records and grabbed gold at the world championships on Friday, with sprint king Caeleb Dressel taking down Michael Phelps' 100 metres butterfly world record and teenager Regan Smith lowering the women's 200 backstroke mark.
Freestyle queen Katie Ledecky made sure of her third swimming gold medal of the Rio Olympics, and fourth of her career, after anchoring the US women to victory in the 4x200 meters relay on Wednesday.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
The man with the golden arm could surpass some, if not all, top cricketers -- the demigods who stand well above athletes from other disciplines in India
Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.
Some of the most dazzling and dramatic moments of the Games came from women.
Buoyed by increased viewership and a relatively controversy-free tournament, the Indian Premier League (IPL) has seen a spike in its brand valuation to $5.3 billion after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps.
Five-time US Olympic swimming medallist was identified as being among the Donald Trump supporters who stormed the US Capitol last week.
Which country has the most stylish uniform of them all? Tell us! :-)
In terms of viewership, the IPL even outperformed some of the pay-per-view matches of the Premier League in Britain.
Caeleb Dressel lit up the pool by winning his fourth, fifth and sixth gold medals on Saturday but even his electric performance failed to brighten the mood on a dark day at the world swimming championships in Gwangju.
Some of the biggest surprises so far from the Tokyo Games.
The studies that put Virat Kohli as the top brand now do not have Rohit Sharma in the Top 10. That will change quickly if he delivers the T20 World Cup next year or the ODI championship the year after.
IPL governing council chairman Brijesh Patel said "everything is on schedule currently'.
The United States clawed back to the top of the Olympic medal table at the London Games, waving goodbye to Michael Phelps its greatest ever medal producer, and saying hello to a brigade of young newcomers who will carry the torch onto Rio.
American Ryan Lochte touched in a time of one minute 54.98 seconds, almost a second slower than the world record of 1:54.00 he set to win the gold in 2011.
In Rio, over 10,000 athletes will compete for the biggest prize in sport -- an Olympic gold medal.
The bodysuit war that reduced the 2009 swimming World Championships to farce and effectively turned the sport into a battle of technology could erupt again on Wednesday when Michael Phelps takes to the catwalk to launch a new outfit for next year's London Olympics.
The Rio 2016 Olympics have opened with a colourful and pulsating ceremony at Maracana stadium on Friday night.
Deepika 3rd; Varun Dhawan, P V Sindhu enter Duff and Phelps brand value list
The Indian Premier League is not only one of the world's most lucrative annual sporting properties but also among the most durable, with not even the lengthening shadow of the COVID-19 pandemic apparently able to stop the Twenty20 juggernaut.
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There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Images from the Laureus World Awards held in Monaco on Tuesday
Bolt has now chosen to sit on the sidelines to watch the Tokyo 2020 Olympics.
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Michael Phelps of the US and Germany's Hannah Stockbauer were named male and female 'World Swimmers of the Year' by Swimming World magazine.
American swimmer Michael Phelps, the most decorated Olympian of all time, said on Tuesday he hopes this year's Rio Olympics can help heal a sports world hit by recent doping and corruption cases.
Asia's greatest swimmer Kosuke Kitajima stole the spotlight from Michael Phelps on Thursday with an unprecedented double-double in the Olympics breaststroke. France's Alain Bernard won swimming's blue riband event, the men's 100 freestyle, by a whisker from Australia's Eamon Sullivan in a thrilling race, after trailing at the half-way stage.
Veteran swimmer Ryan Lochte's brush with Rio police has already hurt his appeal to sponsors - but for two lesser-known team mates, it means they may never get a chance to sign their first major deal.
US swimmer Michael Phelps has won a staggering 14 Olympic gold medals. In order to fuel his body for a gruelling six-days-a-week, five-hours-a-day training regime, the 23-year-old devours a whopping 12,000 calories per day, six times the recommended intake for a normal adult male.
Images for Sunday's closing ceremony at the Tokyo Olympics.
Capitals Chairman Parth Jindal said the BCCI should look at compensating the franchises.
Champions were dethroned, new national heroes born and world records smashed
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