Your digital footprints give marketers deeper insights about who their customers are.
Visa Inc, operator of the world's largest payments network, said on Wednesday it had signed sponsorship deals with all ten members of the International Olympic Committee's (IOC) refugee team, essentially becoming their first corporate sponsor.
'Political parties can play up different ideological aspects to fit individual voters.' 'For example, a party may present itself as business-friendly to one individual while it could target another voter by harping on communal fears.'
Amazon's pantry division across 29 cities in India helps sellers sell FMCG products on its platform.
The social media giant had launched a public campaign to defend its platform.
Sourav Ganguly and Irfan Pathan assured the BCCI there would be no further breach of the ambush marketing clause.
Online biggies and global retail giants are working on being omnipresent in both the virtual and the real world to see what helps them get the numbers, says Karan Choudhury.
Already ranked ninth in Forbes' list of top tennis earners, Japan's Kei Nishikori is due for a bigger share of the off-court largesse despite losing Monday's final at the US Open, US marketing experts say.
While the redeployment of talent from companies that have shut down into other start-ups is a great move, some say the gesture is gaining more visibility than the actual companies
Overcoming challenges is what entrepreneurship is all about.
Indian tours have seen an upswing partly because Nepal packages have been cancelled after the recent earthquake
Engineering product firms were among the first to embrace AI and machine learning. And the early adopters are reaping gains.
The company's Datsun Go and Go+ ply in the same category.
First phase of online video's growth is over. Netflix, Amazon developing new content ecosystem.
Doctors say robots reduce fatigue and give them greater precision.
In a start-up set up, nothing is fixed, not even your job-description
It quickly went from being a darling of investors to a liability
Experts say Dhoni will continue to be relevant.
'You want to be a team that wins the game irrespective of which stadium you are playing in and what the weather conditions may be on that day,' says the outgoing president of IndiGo as he looks back on his eventful tenure.
Things don't seem to be good at low fare carrier SpiceJet's office. In past few months, its top rung officers have resigned over differences in opinion with the management.
One of the smallest players in India's car market, it is banking on new-look Etios to make inroads into the personal vehicle segment
The company brings its global campaign to India, looks for trust and a way to grow its business in the country
Many companies are putting HR's reputation as a back office administrator to rest by either outsourcing or automating most administrative tasks.
Tata Sons, holding company for the Tata group, is working on building a centralised rural business platform that could be leveraged for the entire group's benefit, instead of each company looking at it separately.
Ebay India MD Latif Nathani says that Indian ecommerce has a long way to go before catching up with the Chinese market.
Ken Segall says marketing campaigns should be simple.
Mr Modi can create a small temporary team in the PMO whose only job would be to listen to businessmen's mann ki baat referring to global best practices.
According to Nielsen India online viewership has doubled since 2011.
The meeting will be attended by all heads and EDs of public sector banks
Vistara has poor load factors currently, it needs to bring down fares a bit to improve flight occupancy.
No tyres of any description have rolled out of its factories in Sahagunj (West Bengal) or Ambattur (Tamil Nadu) since 2011 and 2012, respectively.
Ninety years later, BA counts the country as its second-biggest overseas market after the US.
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