Bumble began in 2014 as a dating platform for women to start discussions with potential male partners. The company is aiming to promote newer functions, Bumble BFF and Bumble Bizz, which help women find friends and build business networks, alongside dating.
Focusing on Singapore's emergence as a 'city in a garden' the campaign throws the spotlight on its latest attraction, the acclaimed Gardens by the Bay, a park spanning 250 acres of reclaimed land in central Singapore, dominated by giant 25 metres to 50 metres tree-like structures that dominate the landscape.
Keep it interactive. Be creative and relevant.
The PC maker will increasingly focus on its business solutions services, and not just personal computing.
Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new growth story.
The film is releasing in India on September 16!
The brain may be sharp as ever, but the legs seem heavier, the pace worryingly slower. He's still only 32, but the strain of a decade-and-a-half of paranormal activity on the pitch may just be piling up.
Bikash Mohapatra salutes Shah Rukh Khan and Kolkata Knight Riders on their triumph in the fifth edition of the IPL
These measures are part of initiatives by these nations to attract Indian tourists, says Aneesh Phadnis.
Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.
According to AFP, the local Gold Coast council is offering a service up to 10 times normal speed after laying new fibre cables to coincide with the multi-sport event next month, which is contested between nations that are members of the Commonwealth.
The superstar talks about cricket, Juhi and love.
India's hero at the 2011 World Cup believes Hardik Pandya will be the one to watch out for in the 2019 World Cup.
"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018-2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.
The Nikkei Markit India Manufacturing Purchasing Managers' Index (PMI) -- an indicator of manufacturing activity -- declined from 52.5 in April to a three-month low of 51.6 in May.
Capillary Technologies building AI-backed products to empower offline retailers
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TiE team discusses Research Innovation Circle of Hyderabad programme, floated by previous state govt.
From 50 stores Vimal Textiles aims to have 150 in 3 years.
It was an extraordinary turnaround for an Olympics that was expected to be held without major issues by a country known for public safety and economic stability. It also revealed a fatal miscalculation by Japanese and IOC officials of public sentiment at a time of heightened fears over the coronavirus.
Shows i10 in poor light two weeks after Hyundai took swipes at Ritz.
Indian e-commerce companies in particular have been using their Facebook pages extensively to reach out to as many consumers as possible, apart from paid advertisements.
India's largest passenger car maker, which witnessed around 4 per cent growth in its sales to touch 410,120 units during April-October 2008 compared to the year-ago period, has seen considerable success in attracting new customers through a multi-pronged strategy, including aggressive marketing campaign aimed at rural markets, corporate customers and central government employees and certain cost-cutting measures.
Vodafone's ZooZoo advertisements have taken the country by storm. Here, we look in-depth at the story behind these strange little egg-headed humanoids.
10 million out of 51 million small and medium businesses have presence on Google Search
In its first major marketing campaign since emerging from bankruptcy, GM is putting its new chairman Edward E Whitacre Jr in the spotlight as the spokesman for the offer to give customers a full refund within 60 days on any GM car or truck, The New York Times said.
The branding initiative coincides with the company's expansion.
In India, traditional media, such as television and print, account for over 80 per cent of the total advertising industry. However, advertisers in India are slowly realising the potential of digital advertising media led by internet and mobile. Microsoft recently made a successful campaign for for what was perceived as an un-cool software on accountancy. The Ideawins website led to 1.5mn downloads of the software in one year, which was three times their original sales target.
The interviewer wants to know you beyond your resume and wants to gauge if you'd be an asset to the company.
Might opt for salaried employment after failure of his latest venture
Global information technology giant Hewlett-Packard (HP) is set to launch its special lines of products, targeting women and the youth in India.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Tanla Mobile Ltd, a wholly-owned subsidiary of wireless messaging solution provider Tanla Solutions Limited, has published a marketing and advertising guide in the UK.
The Sachin Tendulkar-led Mumbai Indians have roped in Bollywood star Hrithik Roshan as their brand ambassador to drum up support for the team in the Indian Premier League starting on April 18. "Hrithik symbolises the spirit of the team," said R Balachandran, director of the newly formed Indiawin Sports -- a subsidiary of Reliance Industries which owns the franchise outfit, at a media conference to outline the team's marketing campaign on Monday.
Service providers' confidence with regard to the 12-month outlook for business activity remained positive.
Maria Sharapova hit out at the ruling body of women's tennis (WTA) on Friday for making her take part in a publicity shoot on the eve of the Italian Open. She could be fined $700,000 if she declines to do the shoot, which is part of the WTA's multi-million dollar global marketing campaign. The tournament begins on May 12.
India, a nation of over one billion people, consumes just 2,500 tonnes of olive oil per year. This dismal fact has now woken up International Olive Council.
Security worries could create a tense atmosphere at the French Open this year after a bomb attack on a British concert hall killed 22 people, French tennis player Lucas Pouille said.
Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
The month-long carnival (after the April 20 wedding) will be held in 10 or12 cities and will showcase a collage of the couple's films, paintings and photographs, apart from exhibiting Gitanjali's new wedding collection.
'Ask a beat journalist their opinion, and you will always be told that they are more worried about writing something that would upset a company than something that would anger a politician,' says Mihir S Sharma.
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