HUL is keen to redefine the way in which brands tell their stories to consumers.
Another sobering number is that the total Chinese investment in India in the past 10 years amounts to $400 million.
'In May 2014, India got its Donald Trump equivalent as prime minister in the form of Narendra Modi. Come 2016, we will know if America too gets its own version of Modi by electing Trump,' says Shehzad Poonawalla.
Do Modi's foreign visits actually serve India or they nothing more than expensive tools for domestic positioning and image-building, asks Shehzad Poonawalla.
'It is a pattern of behaviour of the Chinese that whenever a Chinese leader visits India or an Indian leader visits China, some incidents take place.' 'When Modi visits China, we should look out for some similar demonstration by the Chinese.'