Edtech brands are offering discounts, adding fresh content and engaging more frequently with users during the lockdown, reports Vinay Umarji.
'We are not laying any of our team off. We cannot do that especially at this time.' 'It will be hard for them to find other jobs now and we will not let our team down now.'
Although Walmart-Flipkart wholesale game-plan is to target about a $150 billion market out of a total pie of $700 billion in the country, the consolidation marks the end of the multi-brand dream of the American retail giant.
These skills will give you an edge over the competition.
Chingari, Roposo, Khabri and Trell are seeing huge traction as people are looking at options to earn incentives from home. Music streaming app Gaana, which is strongly placed in the market with 150 million users, recently opened up its short video platform for subscribers.
Every month you should work on these questions: Who am I? What skill set do I have? What experience do I have?
Indians are eager consumers of digital advertising and are five times more willing to share personal data with companies when they are delighted by their digital experience.
According to sources, employees from marketing, ad-tech, category, digital marketing, engineering team, catalogues, have all been asked to leave.
Patrick Ward provides a country-wise break of AAP's overseas campaign contributions.
Paytm plans to induct 5,000 manufacturers and sellers; has started programmes to identify and train new sellers.
Company may look at 5-6 launches a year as the market for premium and niche products grows
In December last year, Amazon invested over Rs 1,700 crore into its payments and wholesale business units in India, while in October it had infused over Rs 4,400 crore (more than USD 600 million) in its various units in India, including marketplace and food retail. Bezos last visited India in 2014 when he presented Amazon's Indian unit with a giant cheque for USD 2 billion. Since then, Amazon has pledged a further USD 3.5 billion to expand in the country and the USD 1 billion investment announced on Wednesday would take the total committed investment to USD 6.5 billion.
Don't settle for an experience that's 'just ok' rather ensure you are internally driven to be great at whatever you do, says Racheeta Mhapsekar.
In the age of robots and automation, skills such as people management, coordination and negotiations will be relevant, says Babita Shekhar.
5,565 contracts, valued at $201 billion are up for rebids across geographies and verticals by 2018.
Help your employees remember the vision and the goals of your exponential organisation and why they decided to be there, suggests Kunal Sood.
The digital audience knows the difference between healthy suggestions, which are welcome, and a downright breach of privacy, which is abhorred.
Online search giant Google's operating system (OS) for the mobile platform, Android, is fast gaining ground in the US. However, in India, Android trails with a single-digit market share.
W12 Studios will be part of TCS Interactive, further strengthening the already impressive array of creative and experience services it offers
Interning with a big brand allows you to interact with experienced professionals from different departments of the company.
'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.
As we get used to a long haul of isolation to curb the spread of COVID-19, the police's new avatar in many places is a far cry from that of the high-handed enforcer of law and order.
The company plans to strengthen the offerings of its digital platform, Adtech, which it launched a few months back.
Software giant Microsoft will sell its digital marketing agency, Razorfish, to French advertising major Publicis Groupe SA for an estimated $530 million.
Star India paid Rs 16,347.50 crore for the IPL's global media rights for five years.
Model Akshara Balakrishna, 21, tells us what it is like to be a dark skinned model in India.
As part of this expansion plan, IBM will hire 1,000 employees across the globe to create new models of engagement through data and design.
Online learning platforms have become go-to places for those suffocated by the current curbs on movement.
The five-acre facility, set up by M&M through a joint venture with government owned company MSTC, went on stream in April this year
"The drop in the sales of laptops in India in the last quarter is a temporary phenomenon. We attribute that to the increasing difference in costs between the desktops and laptops, especially due to the rise in dollar value. We are confident of garnering a double digit market share in the laptop segment in India in the next 18 months," George Paul, executive vice president, marketing, HCL Infosystems said.
Major ad agencies face a rise in attrition rate, as top officials change jobs at the beginning of the year.
Below-the-line spends will equal print & TV advertising, says a study by Lintas. This means that the ratio of traditional advertising versus non-traditional media such as activation, digital marketing, out-of-home advertising, events, et al, will be 50:50.
'Political parties and leaders understand the impact the new media can have on outcomes.' 'From treating them as broadcast tools five years ago, now they look at them as arsenal that can potentially change electoral outcomes.'
While there has been an improvement in the overall demand environment, the other reason expected to trigger this growth is the absence of a bench strength in most companies
Microsoft announced the biggest acquisition in its history by buying digital marketing firm aQuantive for $6 billion in an all-cash deal.
The 4 week online learning programme is available in English and Hindi, and will soon be offered in some regional languages.
Online bullies, haters, trolls - call them what you will - are the blight of social media, for not just individual users but also brands and companies.
As per location-specific salary trends, IT capital Bangalore tops the chart as the highest paying city in the country, with an average annual CTC paid for talent across all levels and functions at Rs 14.6 lakh.
While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.
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