News for 'digital-marketing'

10 HOT courses for working professionals

10 HOT courses for working professionals

Rediff.com2 Dec 2020

Sanjeev Goel, business head, Manipal ProLearn, lists 10 courses that are currently most suitable for working professionals to upskill or reskill to ensure they remain of value in the job market and in future-ready organisations.

5 Tips To Build An Online Company

5 Tips To Build An Online Company

Rediff.com21 Dec 2021

When you are deciding on what to sell, keep in mind that the product also needs a potential audience, a USP, and a fair profit margin.

Fintech emerges as fastest growing tech sector: Report

Fintech emerges as fastest growing tech sector: Report

Rediff.com12 Mar 2021

Deloitte Touche Tohmatsu India LLP (DTTILLP) has announced its list of 50 fastest growing technology companies in the country with fintech emerging as the fastest growing segment. Conducted by DTTILLP, the programme ranks the fastest growing technology companies in India based on their percentage revenue growth over the past three financial years. The aggregate revenue of the top 10 companies has gone up from about Rs 21 crore to just under Rs 400 crore, representing a growth of close to 20x in the 2018 to 2020 period, a Deloitte statement said. Fintech emerged as a key sector in this year's rankings represented by four of the top six winners, it added.

Volume growth, market share gains key for Hero MotoCorp

Volume growth, market share gains key for Hero MotoCorp

Rediff.com15 Feb 2021

In addition to new launches and restructuring across product segments, festival demand also aided growth.

10 HOT careers for IT grads

10 HOT careers for IT grads

Rediff.com15 Apr 2021

Engineering graduates specialising in artificial intelligence and machine learning can earn up to 24 lakh a year, says Saran Balasundaram, founder and CEO, HanDigital, a talent consulting firm.

Festivals boost demand for gig workers as economy opens up: Experts

Festivals boost demand for gig workers as economy opens up: Experts

Rediff.com21 Oct 2021

Amid the ongoing festival season in the country, the hiring of gig workers has zoomed across sectors as the businesses have begun opening up leading to an uptick in consumer sentiments and rising pent-up demand, according to experts. "In the third quarter, with the onset of festive season, we are witnessing a 400 per cent spike in the hiring for gig workers. Earlier, in the first quarter of this year, as many businesses and companies were not operating at full strength, growth was muted. "However, things began picking up and became more promising from the second quarter, as the demand for gig workers across sectors grew," Taskmo, a subsidiary of Quess Corp, co-founder Prashant Janadri told PTI.

Will content creators drive the next wave of e-commerce?

Will content creators drive the next wave of e-commerce?

Rediff.com9 Jan 2022

First it was called content-led commerce. Then it came to be known as influencer-led commerce. And its latest iteration is creator economy. This evolution of the terminology for online personas impacting buying decisions -- through blogs, memes, bite-sized videos, and podcasts -- has happened over the past five to seven years.

Lost your job? 20 FREE courses you can apply for

Lost your job? 20 FREE courses you can apply for

Rediff.com11 Jun 2020

Internshala Trainings is offering free online trainings for 1,000 young professionals who have lost their jobs in the pandemic.

New to Stock Market? Read these TIPS

New to Stock Market? Read these TIPS

Rediff.com16 Nov 2021

At the outset, decide whether you want to be a trader or an investor, suggest Sarbajeet K Sen and Sanjay Kumar Singh.

Ronnie Screwvala's Career Gyan

Ronnie Screwvala's Career Gyan

Rediff.com28 Jul 2021

'Always have two (not more) things you want badly in life -- really badly -- and it will bring such focus, such hard work and such sacrifice that you never knew existed inside you.' 'This is the secret sauce to success today and most days.' A must-read excerpt from Ronnie Screwvala's Skill It, Kill It: Up Your Game.

PM Modi 2nd most followed politician on social media: Report

PM Modi 2nd most followed politician on social media: Report

Rediff.com7 May 2019

Former US President Barack Obama is first on the list.

2022: 10 Important Career Skills to Succeed

2022: 10 Important Career Skills to Succeed

Rediff.com4 Jan 2022

Leadership, teamwork, communication, productivity, and wellness skills are essential for every employee's success.

ITC adopting disruptive business models as part of strategy reset

ITC adopting disruptive business models as part of strategy reset

Rediff.com11 Aug 2021

ITC has extensively reset its strategy and will explore opportunities to craft disruptive business models to set up structural drivers helmed by digital and sustainability for its next horizon of growth and make the company future-ready, chairman Sanjiv Puri said on Wednesday. The company is pursuing an accelerated journey to build a dynamic utureTech' enterprise by investing in cutting-edge digital technologies to shape a new paradigm of competitiveness, create innovative business models and tap newer opportunities, he said while addressing shareholders at ITC's virtual annual general meeting. As part of the next horizon vision, the company is "proactively exploring inorganic opportunities" even as it has shrunk "business segments that were incongruent to our growth aspirations, such as the Lifestyle Retailing Business" while the existing growth platforms comprising megabrands will be scaled up and fortified.

Top 10 job skills in demand now

Top 10 job skills in demand now

Rediff.com4 Sep 2020

Experts at coding, Web development, and digital marketing, will be on every organisation's hiring list, points out Narayan Mahadevan.

Ad body gets strict with digital media influencers

Ad body gets strict with digital media influencers

Rediff.com1 Mar 2021

Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.

How to apply for young achiever scholarship

How to apply for young achiever scholarship

Rediff.com21 Apr 2020

If your annual family income in less than Rs 2.4 lakhs, you can avail of these courses free of cost on a special scholarship.

Tips To Get Your DREAM Job

Tips To Get Your DREAM Job

Rediff.com4 Oct 2021

'It is important that students not focus on the remuneration that the job fetches in the first year, but look at the next 5 year journey with that job role.'

Edtech, logistics and gig-economy to drive jobs

Edtech, logistics and gig-economy to drive jobs

Rediff.com25 Feb 2021

Fresher hiring is expected to more than double compared to last year.

Is the NFT phenomenon a bubble? Or a new beginning?

Is the NFT phenomenon a bubble? Or a new beginning?

Rediff.com21 Mar 2021

Welcome to Non-Fungible Tokens (NFT) - digital constructs authenticated using an abstract mathematical application. An NFT is a unique token added to some digital construct and registered on a blockchain with details of ownership. The construct itself might be free (it often is) but the NFT along with the construct is worth "more". The NFT market didn't exist until 2017 when "cryptokitties", or virtual cats, became available with NFTs. The market is now worth around $350 million. Speculators believe it is likely to be worth much more in future.

How Competition Law plans to regulate digital economy

How Competition Law plans to regulate digital economy

Rediff.com9 Sep 2019

The interim report highlights key competition issues in the e-commerce space like deep discounting, the imposition of unfair terms and conditions, the growing dependence of brick and mortar establishments on online platforms, and opaqueness in search rankings.

Nearly 50% BSE 500 stocks underperform market since March low

Nearly 50% BSE 500 stocks underperform market since March low

Rediff.com25 Sep 2020

The S&P BSE 500 index, which accounts for 94% market capitalisation of BSE listed companies, has gained 45% from its March 24 low. However, out of the BSE 500 index stocks, 225 have underperformed the index by gaining less than the broader index during this period.

Why anti-trust watchdog turned screws on online retailers

Why anti-trust watchdog turned screws on online retailers

Rediff.com27 Jan 2020

What seems to have changed over the last two-three years is that earlier the CCI considered online as another channel for retail sales, while it now seems dividing the retail market into two -- online and offline, and looking at them separately, say competition law experts.

'Business should catch up fairly soon'

'Business should catch up fairly soon'

Rediff.com11 Jun 2020

'It may be a bit slow to start, but all are eager to get back into action.'

Lockdown effect! Men enter kitchen, share workload

Lockdown effect! Men enter kitchen, share workload

Rediff.com5 Aug 2020

The coronavirus-enforced lockdown has changed the perception that kitchen and household chores are a woman's domain, as men are also pitching in to share the domestic workload and in the process learning and upgrading their culinary skills.

Smartphone biz in India: It's advantage Samsung for now

Smartphone biz in India: It's advantage Samsung for now

Rediff.com4 Aug 2020

Streamlining its delivery network and shifting focus back to the mass segment - at a time when competitors were struggling to restore normalcy in operations due to the pandemi - aided the firm's revival.

Good news! 2.5 lakh new jobs in the IT sector

Good news! 2.5 lakh new jobs in the IT sector

Rediff.com1 Feb 2016

This year the sector expected to witness a 14-16 per cent growth in recruitment.

Can't find a job? Here's why you MUST skill up

Can't find a job? Here's why you MUST skill up

Rediff.com17 Dec 2020

Upskilling would not only improve chances of employability but would also increase the scope of jobs based on skills they have acquired over a period of time, says Akhand Swaroop Pandit, co-founder and CEO, The Catalyst Group.

How to keep your job in 2019

How to keep your job in 2019

Rediff.com8 Jan 2019

These simple tips will help you stay saleable, relevant and marketable at the workplace.

What I learned from my virtual internship with Samsung

What I learned from my virtual internship with Samsung

Rediff.com23 Jun 2020

'Despite being limited to my house, I was able to interact with a diverse set of people, to try and understand consumer behaviour.'

Brand new student friendly courses at IIM-A

Brand new student friendly courses at IIM-A

Rediff.com23 Jun 2017

IIM-A will be offering six programmes that are blended or a mix of online and offline.

How Google plans to bring SMBs online

How Google plans to bring SMBs online

Rediff.com14 Jun 2017

10 million out of 51 million small and medium businesses have presence on Google Search

BJP tops list of political advertisers on Google

BJP tops list of political advertisers on Google

Rediff.com4 Apr 2019

The Congress was ranked sixth with a total expenditure on advertisement of Rs 54,100 on Google.

India Inc goes slow on increments; hikes pay for select few

India Inc goes slow on increments; hikes pay for select few

Rediff.com12 Aug 2020

While salary growth may range from a marginally positive to stagnant or even negative, the increment for some of the "super-specialised" profiles can go beyond 15%.

Have you met these off-ramp beauties?

Have you met these off-ramp beauties?

Rediff.com24 Aug 2018

Anita Aikara spotted these girls at fashion week.

Just #TryBeatingMeLightly, say defiant Pakistani women

Just #TryBeatingMeLightly, say defiant Pakistani women

Rediff.com2 Jun 2016

photographer Fahhad Rajper made a series of powerful photographs of women called #TryBeatingMeLightly featuring Pakistani women of all ages reacting to the Council of Islamic Ideology's ridiculous bill about 'beating wives lightly'.

India has significant role in Adobe's transformation journey

India has significant role in Adobe's transformation journey

Rediff.com16 Jun 2015

Globally, the SME business is among the fifth and sixth positions for Adobe.

How private insurance cos are making life difficult for LIC

How private insurance cos are making life difficult for LIC

Rediff.com28 Jun 2019

Private insurance firms say, over the past few years, they have been investing on digital technologies to reach semi urban and rural areas.

Infy charts 3-year road map to accelerate growth

Infy charts 3-year road map to accelerate growth

Rediff.com23 Apr 2018

Infosys will focus on stabilisation in FY19 followed by building momentum the following year, and acceleration thereafter.

Indian start-ups shun China, turn to US firms for fund

Indian start-ups shun China, turn to US firms for fund

Rediff.com27 Jul 2020

India's shift towards US companies for technology investments and partnerships fits well with the present government's 'Atmanirbhar Bharat' and 'Make in India' initiatives, say experts.

That boy with a yellow plate

That boy with a yellow plate

Rediff.com21 Jul 2016

Himanshu Sehgal is traveling across India, armed with a plate and a camera.