The International Cricket Council (ICC) has reported a significant increase in video views across its digital platforms during the initial matches of the T20 World Cup, driven by growth in viewership from countries like Nepal, UAE, and USA.
The Indian Premier League (IPL) has seen a significant increase in digital watch-time and strong TV viewership, according to broadcasters. Digital watch-time is up by seven per cent, and TV viewership is on track to reach 500 million.
The second semi-final of the T20 World Cup between India and England achieved a record-breaking peak concurrency of 65.2 million viewers on JioHotstar, marking a new global benchmark in digital sports viewership, according to the ICC.
The ongoing T20 World Cup has broken all broadcasting records with viewership surpassing 500 million, the highest ever in the tournament's history, according to ICC chairman Jay Shah.
Millions of soccer fans in the world's two most populous nations may not be able to watch the World Cup that starts next month, due to a deadlock over broadcast rights in India and no official decision in China.
The India vs Pakistan match in the ICC Men's T20 World Cup 2026 on JioHotstar achieved record-breaking digital reach and consumption, surpassing previous records for ICC events.
Today, predictability has replaced volatility. When 200 becomes routine and chases follow a template, the element of surprise goes out the window and with it viewer engagement.
'The Women in Blue's final act drew a peak concurrency of 21 million viewers as Harmanpreet Kaur's team became the first Asian team to lift the Women's World Cup.'
The business value of the league, popularly called the IPL, surged to a record $18.5 billion last year, U.S.-based investment bank Houlihan Lokey says.
Asian Paints signed up as Indian cricket's official colour partner for three years, covering a total of 110 matches.
It is a marketplace of attention, where legacy publishers, global franchises, and consumer brands meet to make the most of India's expanding fandom economy.
The 17th edition of the Indian Premier League opened to blockbuster viewership numbers with 16.8 crore viewers tuning in to watch the season's first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, the tournament's official broadcaster said on Thursday.
BCCI secretary Devajit Saikia believes a first Women's World Cup win for India would be a seminal moment, much like Kapil Dev's team in 1983.
Messi's Inter Miami lead Leagues Cup quarter-final lineup as average match viewership reached 1.43 million, up 62% from 2024.
Reliance Industries has built four high-powered growth engines of retail, digital services, media and entertainment, and new energy to propel the conglomerate's next phase of expansion, Chairman Mukesh Ambani said. Parallelly, Reliance is reshaping itself into a new-age deep-tech enterprise, he said in a message to shareholders in the firm's latest annual report.
September has packed in quite a bit on OTT, with many series and movies seeing their digital premiere. Joginder Tuteja lists the OTT menu for the month.
AIFF's RFP: No franchisee fee for clubs in ISL, commercial partner to provide video support system
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
The subscriber count made JioHotstar one of the largest OTT platforms in the world.
'The satisfaction of making content only comes when it reaches theatres as you are directly connecting to the masses.'
'As you're watching the IPL live, there's a conscious effort to showcase the entertainment portfolio.'
The new high for attendees wasn't the only record achieved during the successful 2023 World Cup, with the event also breaking a host of broadcast and digital viewership records.
At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach.
Although IPL 2023 had a drop in advertisers during opening match, TV and digital viewership has seen an increase by 29 percent.
IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to connect with fans.
The government has ordered the blocking of 45 videos from 10 YouTube channels that contained fake news and morphed content with the intent to spread hatred amongst religious communities, Information and Broadcasting Minister Anurag Thakur said on Monday.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
'Our fractured world has been embroiled in wars and hatred, and many sessions reflect these concerns.'
The Indian Broadcasting Foundation (IBF) on Monday announced the appointment of former Supreme Court judge Justice Vikramjit Sen as the Chairman of its newly formed self-regulatory body Digital Media Content Regulatory Council (DMCRC).
Disney had bought digital and streaming rights to show the ICC's tournaments in India
The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money.
When the Pakistan innings ended, there were 1.1 crore viewers live on the app and this increased to 1.4 crore viewers during the innings break.
Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.
'The whole narrative will change from TV is dying to TV-plus-digital is the future.'
BCCI secretary Jay Shah spoke on a range of subjects related to Indian cricket, IPL's place in the global cricket calendar, running the cricket establishment in times of COVID-19 and the road ahead for both Indian cricket and IPL.
Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.
Disney Star creates new viewership record in high-voltage India Pak match
Just when it seemed like OTT market is fading away with very limited original Web series arriving over the last few months, the month of March is throwing quite a few surprises.
With theatres remaining shut, new releases are making a beeline for OTT platforms, and companies are forging tie-ups to reach out to the target audience.
Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.
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