Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
To have a bigger slice of the estimated Rs 2,698-crore market growing at 25 per cent, Coca-Cola India has unveiled the summer campaign for its mango drink, Maaza.
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
Snack food and beverage major PepsiCo plans to replace carbonated or sparkling beverages with juices and other low-calorie products in schools
The plant at Pudussery was found to have been depleting the water table in the locality over the years.
National team jerseys made by Adidas are top of fans' shopping lists, followed by German flags, hats, balls, scarves and beer, while branded World Cup products such as watches and bed linen are much less popular, the survey showed.
The concern is that the scheme may not take off, like its precursor in the previous five-year plan.
Bisleri International to launch a fizzy mango drink called Fonzo in April
The Centre, under attack for rising sugar prices, is weighing the option of asking bulk consumers, like makers of sweets, soft drinks, fruit juice, chocolate, ice cream and biscuits, to use only imported refined sugar instead of buying domestic supplies.
Just four years before, Coke factories consumed over four litres of water for every litre of beverage sold. Now, it is 2.5 litres, a reduction of 34 per cent.
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
The list includes Hindustan Unilever, Asian Paints and Bharti Airtel - firms that investors feel are most likely to come up with the next big innovation.
Coca-Cola's sports-loving CEO on the strategy that has helped him steer the soft drinks giant out of various crises.
One of the richest persons in the world, Buffett is the chairman and chief executive of the conglomerate Berkshire Hathaway, which has holdings in diverse firms like Coca-Cola and Swiss Re.
World Cup sponsors are in an awkward position, experts said, because they are under pressure from consumers to distance themselves from any corruption, but such sponsorships are lucrative in the long term.
From a technocrat turned fraudster Ramalinga Raju's confession to the snub-nosed Nano, 2009 offered some forgettable and many memorable moments in business.
State Assembly recommends imposition of curbs on extraction of water by the plant.
Follow these tips on your next vacation, and you'll return home without adding any extra kilos.
Some of the country's leading FMCG companies they include Nestle, Coca-Cola and Tata Coffee - are investing over Rs 1,800 crore (Rs 18 billion) in the next few months to expand capacity or for inorganic growth.
Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand.
Sri Lanka might have handed India its biggest ODI defeat in terms of balls remaining on Sunday, but captain Kumar Sangakkara feels the islanders' best victory against the team came way back in the year 2000 in Sharjah.
The Union finance ministry may have to battle it out in court with the sponsors of the Indian Premier League cricket tournament to make them comply with its service tax payment demands.
Looking fabulous well into your forties is not impossible -- all you need to do is keep healthy and fit now, by following these simple tips regularly.
Homegrown cellular phone handset maker Micromax said on Friday said that its Chief Executive Officer Deepak Mehrotra has quit the firm.
Advertising body upholds contention that Career Launcher's claim is unsubstantiated.
The 14-member Committee, headed by additional chief secretary K Jayakumar, also recommended setting up of a tribunal to take the legal process forward since it would not be possible to the affected people to individually fight the legal battle.
Football usually plays second fiddle to cricket in India when it comes to the popularity of the two sports. But international football has a huge fan base.
If you have fever over 105 degree Fahrenheit, experience sweating and fatigue, it could be signs of malaria, warns Dr Ajay Aggarwal.
'George Fernandes will always be remembered in history as the man who successfully called the railway strike.'
The knowledge component and managerial competence gives Indian companies an edge to be competitive, says B S Prakash.
The Tata Group has been named the world's eleventh most reputed company, according to a study compiled by United States-based Reputation Institute.
Food is genetic medicine, and the kind that your ancestry has eaten for centuries is your best bet.
While 89 per cent of executives in India said innovation was key to economic growth, in the US, only 72 per cent said innovation was important.
While the company would expand footprint of its existing products, there are several markets where the per capita consumption of Pepsi's products is low.
The world's top CEOs highly recommend these books. Have you read them yet?
The actor is ready with the Kannada film which also stars Anjana Sukhani and Yuvika Choudhary.
Slowdown? If there is one, producers of colas, tea, biscuits and toiletries -- or fast moving consumer (FMCG) goods -- haven't noticed. All of them are reporting substantial growth in sales volumes in the first three months of 2009. A major reason for this surge in sales is changing income demographics -- newer buyers in small towns are opting for branded products. Also, price cuts have reduced differentials between premium and economy products, inducing consumers to
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