The mass following for Thums Up, especially in markets like West Bengal and Andhra Pradesh, forced Coca-Cola to renew its focus on Thums Up, which had got diffused after Coke bought Parle's beverages business in 1993 and began pushing its brands.
Whether they live away from their families or with them, all CEOs struggle with work-life balance, says Shyamal Majumdar.
The actor has inked an endorsement deal with a new Telecom entrant.
The second leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off in Kolkata on Friday. The star attraction, aside from the Trophy itself, was Germany legend and FIFA World Cup-winning captain Lothar Matthaeus, who led the unveiling at the trophy's first-ever visit to India.
Amul, non-government organisations reach out to buyers through the virtual world, which is free.
With so much entertainment to choose from, it's a good enough compliment that Home doesn't drag and prompts us to reach out for the next episode, feels Sukanya Verma.
Traditional heavy spenders on cricket properties Vodafone, car maker Hyundai Motors, Reliance Communications and soft drink major Coca-Cola have decided to stay out of the bidding for the sponsorship of the Indian cricket team with the Board of Control for Cricket in India setting a steep base price to Rs 510 crore for a four-year deal for one of cricket's most coveted sponsorships.
Recalling his glorious exploits in arid Sharjah, especially his famous 'Desert Storm' knock of 143 against Australia to help India romp into the final of a tri-nation ODI event in the late 1990s, cricket icon Sachin Tendulkar on Thursday described how physically tough it was.
An inside look at how some members of the Celebrity 100 made their money this year.
From spreading updates about the brand and upcoming devices to creating personalised world-of-mouth goodwill for Xiaomi -- its online army of fans have swelled parallelly with Xiaomi's fortunes in the country.
Sales of refrigerators were higher this year versus last year.
The awards were given by the UN's body on women for their work on principles of women's empowerment and helping champion gender equality.
Internet search engine giant Google has emerged as the world's number one brand and is also the first one to touch the $100 billion value mark, despite the tough economic environment.According to the fourth annual BrandZ top 100 most valuable global brands ranking, Google is the number one brand with a value of $100 billion and is way ahead of Microsoft which is at the second rank with a value of $76.2 billion.
Coca-Cola in India in partnership with Know & Grow with Derek has launched of Limca Book of Records Quiz 2009.
Novak Djokovic beat Gael Monfils as inaugural champions Micromax Indian Aces signed off their IPTL campaign with a 15-29 defeat against Musafir.com UAE Royals in Dubai on Saturday.
'He has a splendid opportunity to capitalise on the CPEC and turn the economy around decisively, putting Pakistan firmly on a higher growth trajectory.' 'Indeed, under the Imran-Bajwa dispensation, there has been a noticeable whittling down of support to militant groups,' points out Ambassador M K Bhadrakumar.
Modi announced a USD 14-million grant for community development projects in the Caricom and another USD 150 million line of credit for solar, renewable energy and climate- change related projects, a statement released by the Ministry of External Affairs said.
Union Minister for Health and Family Welfare Anbumani Ramadoss has sent a communication to Human Resource Development Minister Arjun Singh to take appropriate measures to check this increasing trend in all nniversities and educational institutions.
Coming from a family that has a 140-year history of growing coffee, Siddhartha, 59, initially dabbled in stock trading and wanted to work as an investment banker in Mumbai after completing his Master's in Economics from Mangalore University.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
With Doordarshan opting out of the simultaneous coverage of the India-South Africa three-test match series, sports channel Neo Sports the exclusive telecast rights holder for the series hopes to rake in Rs 70 crore in advertising revenue. Neo Sports has eight on-air sponsors (two co-sponsors and six associate sponsors). Coca-Cola, Airtel, Hero Honda, Pidilite and Asian Paints are putting about Rs 26-28 crore, while the remaining amount will come from spot selling.
The high court, while directing the companies to make 'a complete and full disclosure', had asked them to either declare that soft-drinks did not contain pesticide residues. Challenging th HC order, the two MNCs had moved the apex court in August 2005 on the ground that such a disclosure could not be printed on their bottles without fixation of standards by the central government.
Coca-Cola and PepsiCo have already announced plans to enter the milk-based beverages segment in the country. Reliance Retail, which has entered the diary segment with Dairy Pure, its milk brand, may also expand into niche categories. Industry observers believe that Bharti Retail may also be working its way towards marking an entry into the dairy space.
The staccato burst of gunfire at the Chhatrapati Shivaji Terminus in Mumbai at 9.21 pm on Wednesday night hardly gave an inkling of the shape of things to come up in the next two to three hours.
Leading TV channels will see a blackout of spot advertising from midnight tonight after Hindustan Unilever, Procter & Gamble, Airtel, Pepsi, Coca-Cola and Reliance Communications, among others, directed their media-buying agencies not to book such advertisements on 16 news and entertainment channels, including NDTV, Network 18, Zee News, Star News, starting October 16.
Google's comments echo figures released recently by AT&T and O2, which carry the iPhone exclusively in the US and UK respectively.
Mature markets globally have either become saturated or have slowed down. The emerging markets have therefore become strategically important for these companies. The contribution of Indian operations to the global sales of these multinational behemoths is still small -- 1.5 to 3 per cent -- but this share is bound to grow given the buoyancy in the Indian market.
Coca Cola has got a clean chit from TERI for eco compliance. Its report said Coke meets with all Indian regulatory requirements.
Can Modi enthuse BJP workers to pursue the end of single-use plastic with the same vigour and enthusiasm as they celebrated the attack on a neighbour, asks Aditi Phadnis.
It's the operating systems market that Google after. It's aiming to strike at the heart of Microsoft -- Windows. Google is aiming to eventually move the operating system online making an important move in cloud computing, says Kiruba Shankar.
Pepsi India's revenues are getting more fizz from its food products than beverages and soft drinks. While sales of beverages grew in single digits to Rs 1,073 crore in 2006-07 compared to the previous year, food products sales went up by around 19 per cent to Rs 1082 crore during the same period.
Midfielder Eugeneson Lyngdoh ended Sunil Chettri's two-year hold on the AIFF men's Player of the Year trophy, while in-form striker Bala Devi was chosen for the women's honour for a second successive time in the AIFF Annual General Body Meeting held in Goa, on Sunday.
Begin your day with exercise. Do not sit for too long.
Valued at Euro 35 billion, Nokia is the world's fifth most valuable brand, after Coca Cola, Microsoft, IBM and General Electric. With annual turnover at 3.6 billion euro, India contributed nearly seven per cent to Nokia's total global revenues of 51 billion euro in 2007. Nokia has invested $ 210 million for setting up a manufacturing facility in Tamil Nadu and the Indian facility is 1 of the best among 9 Nokia factories. It has estimated 100mn new phone subscribers in India.
There is also a growing realisation amongst companies that very small children are not able to comprehend communication properly.
Health drinks such as Ribena, Lucozade and X-35 Body fuel may soon become the household names, as PepsiCo, Coca-Cola, Amul and GlaxoSmithkline are planning to introduce these drinks.
The ideological distance between people like him and the Left parties that espouse his cause is wider than the circumference of the earth.
Advertisers across product categories are using advergaming to push their brands
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