The Indian Institute of Technology, Delhi, is inviting applications for its newly launched executive programme in brand management.
Basking in his team's success following the series-levelling draw at The Oval on Monday, Gill's style had the fans swooning.
Diwan Arun Nanda, founder of Rediffusion and one of India's last great admen, changed the industry with memorable campaigns, political ads, and a rare mix of sharp strategy and creativity.
Shailesh Jejurikar has 'always made an effort to stay close to his roots.'
Procter & Gamble has announced Shailesh Jejurikar as its next CEO, effective January 1, 2026. Jejurikar, an India-born executive, will succeed Jon Moeller in the role.
Say hello to these young winners of the Nissan Student Brand Manager 2011 from across the country
At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday.
Indian IT firms are now making their mark as Superbrands. Of the 74 Indian Business Superbrands selected by Superbrands - an independent arbiter on brand management - seven are IT companies. Among a total of 980 brands invited to be judged and listed in Business Superbrands, around 12 technology companies had participated.
Apply for the Nissan student brand manager programme; win scholarships to study in India and abroad and more. Read on for details
Rediff reader Ramkrishna Sameriya shares his look.
She has mastered the art of chic dressing; be it sultry moments by the seaside or vacays in the hills.
'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'
Indian Institute of Management Bangalore is offering special digital courses taught by their professors.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
It was a year of so many contradictions and contrasts that it became dangerous to talk about movies, people lost their heads discussing Friday releases, psychiatrists began dabbling in film criticism, and film critics turned into psychiatrists, says Sreehari Nair.
Paine stood down after Melbourne's Herald Sun newspaper published alleged text message exchanges between him and an ex-Cricket Tasmania employee, claiming the co-worker had complained that he had sent an unsolicited picture of his genitals.
'Once Mohanlal's ever-swelling entourage grasped his enormous worth, once it realized that the innate Mohanlal appeal could be profited from, it set about to exploit, to make uproars, to create the Mohanlal brand.' 'And he wasn't meant to be a brand. He was meant to be an artist, a tireless explorer of the unique seas inside him,' asserts Sreehari Nair.
Yuvraj Mehta remembers the time he, a first year college student, called on Soumitra Chatterjee at the legendary actor's home.
An MBA student shares her experience of working as a brand manager for a leading watch-maker.
The connection that we have with money will define how it moves into and out of our lives.
Aditya Pur, brand manager, Giovani shares simple tips how men can make a smart impression at work.
Brand managers are increasingly exploring advergaming (or in-game advertising) as a medium to attract young gamers while adding a new stream of revenue.
Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?
Chocolate majors in India posted healthy top-line growth in FY19. While Mondelez India Foods - the marketer of Cadbury - continued to lead the pack, Nestle India, which dominates the confectionery space with leading brands like Kitkat and Munch, continues to hold the third spot in revenue. However, two of these companies - Mars International India and Hershey India - still remain in the red.
The Japanese major has maintained the lead of its premium SUV despite competition, and has grown its share despite a slump in segment's demand.
Japan today imports 500,000 tons of coffee annually. Barely 60 years earlier, it was a market that hardly sold a cup! Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle.
The model, who has the same features as the late princess is taking the modelling world by storm.
It has 18.9 per cent share of the market, down from 22.6 per cent for the third quarter of 2018 while Xiaomi has 27.1 per cent share.
Store brands are giving brand managers of national goods companies some added anxiety these days.
A keen understanding of the way our brain functions is essential to building sustainable routines and habits that set us up for success, says Jay Kumar Hariharan.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
The bottom line is that it's all about the chase for the wallet, and to reach out to younger customers who have more money to spend than ever before.
Impressive or not? We get attendees at the LFW to spill the beans on their opinions regarding one of India's largest fashion events.
'India is still hierarchical, but not as much as Japan and people appreciate a flat working culture,' Charles Frump, managing director, Volvo Cars India, tells Pavan Lall.
New players from India and abroad have caught the attention of brand managers.
The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.
The $2.25-billion Godrej Group is considering leasing its flagship name to group companies for a royalty fee, a model similar to the one adopted by Tata Group, India's largest conglomerate.
The PSG striker came second to tennis legend Borg on a list of Sweden's all-time sporting greats.
The three aspects of ensuring success for any entrepreneur are innovation, ability to use innovation to create service and products that add value to customers, and the ability to communicate the value to customers, according to Infosys chairman N R Narayana Murthy.
Virat Kohli, Sanjiv Goenka to raise funds for celebrity golf tournament
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances