Purists will tell you that celebrity endorsement is nothing but lazy advertising.
The environment for investment and business in many parts of India is far from satisfactory
Mallika met the director in Kuala Lumpur, Malaysia, where she was invited as a guest speaker at the Global Brand Forum 2008.
Temptation Foods, a Mumbai-based fruit and vegetables export company, has acquired 100 per cent stake in Karen's Gourmet Kitchen (KGK), a foods brand managed by leading food critic, Karen Anand.
It's normal to find advertising professionals turning into brand managers. But increasingly, the advertising community is seeing the reverse happening.
The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.
Is this paradigm shift in brand-consumer power-sharing coming to fruition in India too?
While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here.
While demand for hair care products is increasing in both rural and urban markets, urban consumers have proven to be more extravagant, reports T E Narasimhan.
The Symbiosis Institute of Business Management invites applications for admission to its two-year full time management programmes.
Extending its new device plus data plan to more smartphones, the operator is keen to capture the youth's attention.
Star Power Track will also study if celebrity endorsements increase the shelf life of a brand and enhance brand loyalty.
photographer Fahhad Rajper made a series of powerful photographs of women called #TryBeatingMeLightly featuring Pakistani women of all ages reacting to the Council of Islamic Ideology's ridiculous bill about 'beating wives lightly'.
Asian consumers look at brands from the West is different from the way the West looks at its own brands.
Companies should focus on creating customer experiences for building brands rather than concentrating on products and services, a management expert said in Chennai.
As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
HUL is keen to redefine the way in which brands tell their stories to consumers.
The national calamity response force, NDRF feels it is time that citizens are "trained" in combating both man-made and natural catastrophes.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
The Taj Leisure Hotels Group has launched Taj Holidays with packages to Rajasthan, Goa and Kerala.
'The greatest danger is that the current crisis will clear a little, we'll be able to see our hands in front of our faces, and with great relief we'll forget all about it and willingly breathe poison until next November', says Mitali Saran.
A terrified 30-year-old man texted his mother while trapped inside the Orlando, Florida nightclub where at least 50 people were killed early Sunday.
Incubated for over three years, the OnePlus 5 comes with a Snapdragon 835 processor.
On Day One of Lakme Fashion Week Summer/Resort 2017, Rediff.com met these beautiful girls to know about their looks and style mantras. Do watch this space for more.
Luxury watch maker Tag Heuer on Tuesday said it would invest Rs 10 crore (Rs 100 million) to expand its presence in the country.
On Day Two of Lakme Fashion Week Summer/Resort 2017, Rediff.com met these stylish women from across India.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in the country, says Urvi Malvania.
A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh
He may or may not have changed, but one thing is certain: his friends and fans are going to stick by him
Nilkancha Badhiye who is currently pursuing her MBA in International Business from the Indian Institute of Foreign Trade (IIFT), Delhi tells us how she cracked the entrance examination while pursuing her final year of graduation.
AND, W, Biba step up their game worldwide. While global brands go all out to woo India customers.
Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
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