News for 'advertising'

How AI Is Revolutionising Advertising For Indian Small Businesses

How AI Is Revolutionising Advertising For Indian Small Businesses

Rediff.com20 Aug 2026

A study by Amazon Ads reveals that nearly 87% of Indian small and medium businesses (SMBs) believe AI has opened up new advertising opportunities, including streaming TV. The research indicates that 75% of surveyed SMBs attribute business growth to AI-enabled advertising, with 68% noting increased creativity. AI is also facilitating international trade for 59% of businesses, though human oversight remains crucial in decision-making.

Why Pakistan Super League May Move To January

Why Pakistan Super League May Move To January

Rediff.com1 days ago

The Pakistan Super League (PSL) is considering moving its next edition to January to avoid clashing with the Indian Premier League (IPL). Media rights holders have expressed concerns over limited advertising revenues during the current April-May window, prompting discussions within the PSL Governing Council for an earlier schedule.

'Kangana Ranaut Doesn't Express View Of The Entire Country'

'Kangana Ranaut Doesn't Express View Of The Entire Country'

Rediff.com27 Aug 2026

'The first thing is to make an approximate calculation about how many people are actually offended by the content and then only move forward with a decision.'

Kriti Sanon's Raksha Bandhan Ad Withdrawn After Backlash

Kriti Sanon's Raksha Bandhan Ad Withdrawn After Backlash

Rediff.com26 Aug 2026

Jewellery brand GIVA has removed its Raksha Bandhan advertisement featuring Kriti Sanon following social media backlash over her attire.

Delhi High Court seeks Beco's response to HUL's 'skin irritation' ad suit

Delhi High Court seeks Beco's response to HUL's 'skin irritation' ad suit

Rediff.com20 Aug 2026

The Delhi High Court has sought a response from sustainable consumer goods startup Beco regarding a suit filed by Hindustan Unilever (HUL). HUL alleges that Beco disparaged its products, Surf Excel and Vim, by claiming they cause skin irritation in its advertising campaign.

'Nobody is...': Tukaram Mundhe on notice to SRK, Ajay Devgn and Tiger

'Nobody is...': Tukaram Mundhe on notice to SRK, Ajay Devgn and Tiger

Rediff.com18 Aug 2026

Mundhe said the FDA was examining advertisements for products other than tobacco-related items and would act wherever misleading claims or other violations were found.

Maha FDA notice to SRK, Ajay Devgn and Tiger Shroff over pan masala ad

Maha FDA notice to SRK, Ajay Devgn and Tiger Shroff over pan masala ad

Rediff.com16 Aug 2026

The Maharashtra Food and Drug Administration has issued a show-cause notice to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for Vimal Elaichi, claiming it prima facie amounts to "indirect or surrogate" promotion of prohibited pan masala and tobacco-related products.

Sebi to widen AI surveillance net to detect financial misstatements

Sebi to widen AI surveillance net to detect financial misstatements

Rediff.com25 Aug 2026

The Securities and Exchange Board of India (Sebi) is set to expand its artificial intelligence (AI)-based surveillance beyond trading data to include corporate filings, aiming to proactively flag financial misstatements and manipulation in quarterly results without relying solely on investor complaints.

Sonmez trips over advertisement sign, tumbles out of French Open

Sonmez trips over advertisement sign, tumbles out of French Open

Rediff.com29 May 2026

Turkey's Zeynep Sonmez suffered a leg injury after tripping over an advertising sign during her doubles match at the French Open, forcing her to retire from the tournament.

Smash patriarchy? No, let's start with Bharat Mata Ki Jai: Kangana slams Rahul

Smash patriarchy? No, let's start with Bharat Mata Ki Jai: Kangana slams Rahul

Rediff.com26 Aug 2026

Actor and BJP MP Kangana Ranaut has criticised Congress MP Rahul Gandhi's "smash the patriarchy" remark and his defence of actor Kriti Sanon's outfit in a Raksha Bandhan advertisement, sparking a wider debate on women's choices and cultural attire.

Karnataka halts Amazon, Swiggy, Bigbasket food licences over 'dhatura' sales

Karnataka halts Amazon, Swiggy, Bigbasket food licences over 'dhatura' sales

Rediff.com25 Aug 2026

The Karnataka government has suspended the food licences of Amazon, Swiggy Instamart, and Bigbasket due to the online sale of toxic Dhatura fruits/seeds. Citing public health and food safety concerns, authorities have also ordered the suspension of licences for suppliers to these platforms and mandated the removal of all Dhatura-related listings.

Mumbai Couple Wins Battle Against Builder

Mumbai Couple Wins Battle Against Builder

Rediff.com27 Aug 2026

The Maharashtra State Consumer Disputes Redressal Commission has ordered Rizvi Estates and Hotels Pvt. Ltd. to either rectify defects in a flat or pay 1,50,000 for repairs, along with 50,000 for mental agony and 25,000 for litigation costs, after a couple reported cracks, leakage, and unfulfilled amenities.

Fake airline job racket busted in Delhi, 6 arrested

Fake airline job racket busted in Delhi, 6 arrested

Rediff.com24 Aug 2026

Six individuals, including the alleged mastermind and a website developer, have been arrested for operating a sophisticated fake airline job racket. The fraudsters used social media ads and fake websites to solicit fees for aviation diplomas, promising jobs at Indira Gandhi International Airport, and duped numerous job seekers before being caught.

Kriti Gives It Back To Kangana: 'Culture is in heart, not in neckline'

Kriti Gives It Back To Kangana: 'Culture is in heart, not in neckline'

Rediff.com25 Aug 2026

Kangana Ranaut has criticised Kriti Sanon's outfit choice in a recent Raksha Bandhan jewellery ad, calling it 'intentionally creepy'.

5 Rakhi Ads That Melted Our Hearts

5 Rakhi Ads That Melted Our Hearts

Rediff.com27 Aug 2026

Five Raksha Bandhan ads that stayed with us long after the festival was over...

Baba ji, don't daydream about my jawani: Kangana slams Ramdev

Baba ji, don't daydream about my jawani: Kangana slams Ramdev

Rediff.com20 Aug 2026

Actor and BJP MP Kangana Ranaut has publicly responded to yoga guru Baba Ramdev's critical remarks about her controversial comments on Gen Z. The exchange escalated on Instagram after Ramdev questioned Kangana's past, prompting her to reference his 2024 Supreme Court case regarding Patanjali's misleading advertisements.

Women's Sports See Record Viewership, Sponsorship Growth in US

Women's Sports See Record Viewership, Sponsorship Growth in US

Rediff.com13 Aug 2026

Women's sports garnered 28.6 billion minutes of views in the U.S. in the first half of 2026, an 18% increase year-over-year, with advertising spend up 120% since 2022, according to a Nielsen report.

The Secret Tukaram Mundhe Won't Reveal

The Secret Tukaram Mundhe Won't Reveal

Rediff.com28 Aug 2026

Whether it's a five-star banquet hall, a school lunch supplier, a blood bank, or a Bollywood actors' surrogate advertisements, Tukaram Mundhe seems to have an opinion, a bye-law, and very possibly an inspection team on standby.

Parliament Panel Pushes OTT Content Review

Parliament Panel Pushes OTT Content Review

Rediff.com8 Aug 2026

The Parliamentary Standing Committee said the proposed comprehensive statutory framework for regulating OTT content should include robust technology-enabled age-verification mechanisms, effective parental controls and suitable penalties for non-compliance.

US Open unveils new way to watch 16 courts at once

US Open unveils new way to watch 16 courts at once

Rediff.com29 Aug 2026

ESPN is launching "RedZone at the U.S. Open," a new streaming service designed to offer tennis fans simultaneous coverage of 16 courts, mirroring the successful NFL RedZone model. A dedicated broadcast team will curate the most important moments from August 30 to September 4, ensuring viewers catch all critical action.

Indian team will benefit from international friendly against Brazil: Cafu

Indian team will benefit from international friendly against Brazil: Cafu

Rediff.com3 days ago

Former Brazil captain Cafu discussed India's upcoming friendly against Brazil, highlighting the learning opportunity despite ranking differences. He also suggested India popularise football among children for growth, commented on Brazil's World Cup drought, and reflected on the evolving role of fullbacks in modern football.

Bengaluru hotels warn of Swiggy boycott from Aug 15 over payment dispute

Bengaluru hotels warn of Swiggy boycott from Aug 15 over payment dispute

Rediff.com30 Jul 2026

The Bangalore Hotels Association (BHA) on Wednesday warned that hotels affiliated to it and other hospitality bodies in the city would suspend business with online food delivery platform Swiggy from August 15 if the company failed to resolve longstanding issues relating to payment transparency, unauthorised deductions and advertising charges.

HDFC Bank: 'When You Have Cracks In 3 Places At Once...'

HDFC Bank: 'When You Have Cracks In 3 Places At Once...'

Rediff.com8 hours ago

'The sales pressure on the ground, a board and CEO not fully aligned, and a senior team that isn't pulling together -- that's when these things surface.'

HC stays FSSAI ban on Dabur's '100%' claim products

HC stays FSSAI ban on Dabur's '100%' claim products

Rediff.com7 Aug 2026

The Delhi High Court has temporarily halted a directive from the Food Safety and Standards Authority of India (FSSAI) that prohibited Dabur India from marketing certain food products with "100 per cent" claims. The court cited a lack of hearing for Dabur before the FSSAI order was issued, granting prima facie relief to the company.

OTT Releases: Alpha, Bandar, I, Nobody

OTT Releases: Alpha, Bandar, I, Nobody

Rediff.com28 Aug 2026

Enjoy Alia-Sharvari's fighter fervour, back to back Bobby Deol and tons more on OTT this week.

FSSAI bans Dabur from selling honey, ghee with '100%' claims

FSSAI bans Dabur from selling honey, ghee with '100%' claims

Rediff.com4 Aug 2026

India's food regulator, FSSAI, has prohibited Dabur India from selling products like honey, cow ghee, and edible oils with '100 per cent' claims, deeming such labelling misleading and against regulations.

The Kardashians Love Namrata Karad's Bags

The Kardashians Love Namrata Karad's Bags

Rediff.com4 days ago

Namrata Karad, founder of Ahikoza by BRHAM, opens up about going from working on a Hugo Boss sales floor to seeing her bags carried by Alia Bhatt, Kareena Kapoor, Kylie Jenner, Khloe Kardashian...

Planning To Invest In A House? Check Rental Yield

Planning To Invest In A House? Check Rental Yield

Rediff.com20 Aug 2026

Rental yield can indicate whether a property is undervalued, overvalued or fairly valued.

Shiprocket stock jumps 35% on market debut, valued at over Rs 9,900 crore

Shiprocket stock jumps 35% on market debut, valued at over Rs 9,900 crore

Rediff.com19 Aug 2026

E-commerce enablement platform Shiprocket Ltd saw its shares list with a 35 per cent premium on its market debut, trading at Rs 129.50 on the BSE and Rs 131 on the NSE against an issue price of Rs 97, achieving a market valuation of Rs 9,901.60 crore.

The 17 Year Old Running A Business For Women

The 17 Year Old Running A Business For Women

Rediff.com6 days ago

Seventeen-year-old Naavya Shah's idea was simple -- source fresh flour from a women-run mill, sell it directly to customers and, wherever possible, put women in charge of the parts of the business they had traditionally been excluded from.

'You need to suffer': HC denies relief to Thane eatery against FDA action

'You need to suffer': HC denies relief to Thane eatery against FDA action

Rediff.com21 Aug 2026

The Bombay high court has taken a firm stance against a Thane restaurant, denying relief and criticising it for serving banned analogue paneer, underscoring the critical importance of food safety and consumer rights in Maharashtra.

Chaos at Abhishek Banerjee's office as civic body removes TMC billboard

Chaos at Abhishek Banerjee's office as civic body removes TMC billboard

Rediff.com28 Aug 2026

Private guards at Ttrinamool Congress leader Abhishek Banerjee's office, his supporters and some party leaders on Thursday scuffled with police and Kolkata Municipal Corporation officials, trying to prevent them from entering the building on Camac Street and dismantling an "unauthorised" billboard.

Cockroaches, gutka packet: FSSAI slaps notices on Delhi's JW Marriott, Andaz

Cockroaches, gutka packet: FSSAI slaps notices on Delhi's JW Marriott, Andaz

Rediff.com27 Aug 2026

India's food safety regulator, FSSAI, has issued notices to five-star hotels JW Marriott and Andaz Delhi following inspections that revealed serious hygiene and food-safety violations, including cockroach infestations, expired food, poor sanitation, and improper food storage.

Flags should not be thrown on ground: MHA asks states, UTs to follow Flag Code

Flags should not be thrown on ground: MHA asks states, UTs to follow Flag Code

Rediff.com11 Aug 2026

The Union home ministry directed all the states and Union territories on Monday to adhere to the Flag Code, underlining that while flags made of paper may be waved by the public on occasions of important national, cultural and sports events, those should not be discarded or thrown on the ground after the events.

Sebi to overhaul SME listing framework, tighten AI/ML accountability in financial markets

Sebi to overhaul SME listing framework, tighten AI/ML accountability in financial markets

Rediff.com20 Aug 2026

The Securities and Exchange Board of India (Sebi) is set to undertake a comprehensive overhaul of the small and medium enterprise (SME) listing framework and tighten accountability around the use of artificial intelligence (AI) and machine learning (ML) in financial markets, Sebi Chairman Tuhin Kanta Pandey announced.

Meet the Internet's Biggest Influencers

Meet the Internet's Biggest Influencers

Rediff.com7 Aug 2026

Animals are now the face of virality and might have already beaten human influencers at the job.

NEET, UGC-NET fallout: NTA axes 50 staffers, begins leadership overhaul

NEET, UGC-NET fallout: NTA axes 50 staffers, begins leadership overhaul

Rediff.com17 Aug 2026

The National Testing Agency (NTA) is undergoing significant reforms, including the removal of over 50 staff members and the onboarding of new leadership and domain specialists. This comes after recent issues like errors in UGC-NET papers, leading to re-tests, and the cancellation of NEET-UG 2026. The Education Ministry has directed a complete overhaul of exam protocols and a thorough audit of all processes to ensure integrity.

5 Reasons Why Toxic Is A 'Tabaahi' Of Our Expectations

5 Reasons Why Toxic Is A 'Tabaahi' Of Our Expectations

Rediff.com27 Aug 2026

Toxic looks spectacular, but beneath its glossy, brutally violent exterior lies a hollow, confused film that mistakes style and swagger for substance, observes Sreeju Sudhakaran.

Shiprocket's Rs 1,617.5-cr IPO subscribed 99.38 times on final day

Shiprocket's Rs 1,617.5-cr IPO subscribed 99.38 times on final day

Rediff.com14 Aug 2026

The initial public offering (IPO) of e-commerce enablement platform Shiprocket Ltd was subscribed an impressive 99.38 times on its final day of bidding, attracting bids for over 9.38 billion shares against 94.43 million on offer.

Bar Council chief faces resignation demand; rejects charges

Bar Council chief faces resignation demand; rejects charges

Rediff.com22 Aug 2026

YR Sadashiva Reddy, Co-Chairman of the Bar Council of India (BCI), has called for the immediate resignation of BCI Chairman Manan Kumar Mishra, citing alleged irregularities in appointments, diversion of Council funds, financial dealings with law colleges, and other governance issues. Mishra has dismissed the allegations as 'baseless'.