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How India Can Overtake China

India must integrate more with East Asia by getting into regional trade arrangements, lower its tariff walls, and improve the quality of its workforce, suggests T N Ninan. Illustration: Uttam......

Running for top spot, Asics eyes Nike and Adidas turf in India

It has charted an ambitious target. Japanese premium sports goods giant Asics — which sells 75 per cent of its shoes in the country at over Rs 12,000 a pair — wants to be the No. 1 running shoe......

18K orders per min: Amazon India's Prime Day sale hits record high

Amazon’s latest Prime Day sale event broke records with over 18,000 orders per minute — a 50 per cent jump from 2024. Nearly 70 per cent of new memberships came from Tier-III cities.......

Adidas, Nike supplier Hong Fu enters India to foot manufacturing push

The Panapakkam facility is projected to generate employment for 25,000 individuals, with 85 per cent of the workforce set to be women. Photograph: Shannon Stapleton/Reuters Taiwanese footwear......

Adidas to spend $3mn on India expansion

Adidas India Marketing, Indian subsidiary of adidas-group AG, plans to spend $3 million to $3.5 million to set up three to four large retail format sport performance centresin India.Addressing......

Adidas sees India as 3rd largest Asian mart

Adidas India could become the German sportwear maker's third largest subsidiary in Asia after China and Japan, said Andreas Gellner, the newly appointed managing director of Adidas India. "The......

Harshvardhan bonds with Sonam's alleged beau!

We missed Sonam! Sonam Kapoor took a flight back to Mumbai from Delhi with her rumoured boyfriend Anand Ahuja. Anand then headed to party with her brother Harshvardhan Kapoor at an Adidas event.......

PIX: When Gill's India met Manchester United players

IMAGE: Manchester United captain Bruno Fernandes with Indian Test captain Shubman Gill on Sunday. Photograph: Kind courtesy Premier League India/X In an unexpected cross-over of universes, the......

BCCI hikes team India jersey sponsorship rates

IMAGE: The Indian team will be without a title sponsor in the Asia Cup starting September 9 in the UAE as the Board has set September 16 as the last date to submit bids. Photograph:......

Team India Sponsorship: BCCI bars gaming, crypto firms

IMAGE: India Test captain and T20I vice-captain Shubman Gill. Photograph: BCCI The Board of Control for Cricket in India on Tuesday invited bids for the Indian cricket team's title sponsorship......

Gill's Vest Sparks Storm: Violation of BCCI Deal?

IMAGE: Screen grab of captain Shubman Gill making bold call. Shubman Gill's first declaration as India’s Test captain at Edgbaston drew plenty of praise — but it's what he was wearing that’s......

No 'Pakistan' On India Jersey

IMAGE: The BCCI has refused to have 'Pakistan' -- the host nation for the 2025 Champions Trophy -- printed on Team India's official jersey for the tournament. Photograph: Adidas India/Instagram......