Setting eyes on becoming the number one sports goods brand in India in the next three years, German firm Adidas is undertaking a major retail expansion that will entail adding over 100 stores every year.
"We are well positioned for growth in the Indian market driven by the sports performance brand. We have set a target of being the number one brand in India by 2010," Adidas India Marketing Pvt Limited Director Marketing Hartwin Feddersen told PTI.
Currently, Adidas ranks second after Reebok in the Indian sports goods segment, followed by Nike. He said, Adidas' focus would be on opening more stand alone outlets, which have been driving the growth for last 3-4
years.
"Every year, we will add over 100 outlets. We have no plans to slowdown and we will extend our reach to more cities. That's on top of the priority list," Feddersen said.
Adidas had only 70 stand alone stores in India in 2005, which grew to 165 last year, although its overall retail points, including multi-brand outlets in India is close to 2000.
Asked about the investments for the India expansion plans, he declined to disclose the figure but said: "one of the heavy investment areas is retail and there has to be cost sharing with franchisees."
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