Dissing rivals is not going to cut much ice with today's millennials who don't think what is "free" is any worse than what is paid for, says Ambi Parameswaran.
IPL Season 11 begins on April 7. Rajneesh Gupta has all the numbers.
Tata Cha cafes hope to create a feel of a roadside tea cart, casual college canteens, old Irani cafs and even the chai joints encountered on journeys through the Indian countryside.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
'Open defecation kills more Indians than any terrorist organisation could, but turning that around will take communicating that all Indians are created equal and that continuing this practice is anti-national,' points out Rahul Jacob.
How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.
Karun Nair's unconquered 310 put Karnataka in the driver's seat in the Ranji Trophy final against Tamil Nadu on Tuesday. The defending champions ended Day 3 of the match with a mammoth 618 for 7, having added 295 runs to their overnight score, to extend their first innings lead to an imposing 484 runs at the Wankhede stadium, in Mumbai.
This year's auctions will wrap up in one day.
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
Having taken a huge first innings lead, defending champions Karnataka are on course for an outright victory over Tamil Nadu after reducing them to 113 for 3 in their second essay on Day 4 of the Ranji Trophy final, at the Wankhede Stadium, in Mumbai, on Wednesday. Earlier in the day, Karnataka posted a massive 762 in their first innings in reply to Tamil Nadu's paltry 134.
Skipper Vinay Kumar took five for 34 as defending champions Karnataka skittled out Tamil Nadu for 134 on the opening day of the Ranji Trophy cricket tournament final, which saw 14 wickets tumble at the Wankhede stadium in Mumbai on Sunday.
Women have been and continue to be an integral part of Tata Global Beverages' business, across the world, says Cyrus Mistry.
It hopes to attract billions of dollars in investment by this move, and may ease some restrictions on foreign inflows.
With 59 matches spread across 10 cities, the cash-rich league starting Saturday will unearth new domestic talents apart from giving some of the tried and tested faces a shot at redemption during the next seven weeks of what is again expected to be a perfect marriage of cricket and entertainment.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
Chasing a tough victory target of 399, Punjab were tottering at 108 for four at stumps on the third day with Test discard Yuvraj Singh unbeaten on 19 in company of Uday Kaul, who is yet to open his account.
A summary of Tuesday's play in the Ranji Trophy matches at various venues across the country.
A summary of the first day's play in the Ranji Trophy matches at various venues across the country.
A look at the squads for the seventh season of the Indian Premier League at the conclusion of the two-day auction in Bangalore.
A summary of the opening day's play from the Ranji Trophy matches at various venues across the country.
IPL Action VIII: These players went unsold
Jiwanjot Singh's brilliant century and captain Mandeep Singh's fluent half-century helped Punjab stage a great comeback to gain the upperhand against Delhi, on the third day of the Ranji Trophy Group A match in New Delhi, on Tuesday.
© 2026 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances