News for 'Parameswaran'

IPL 2014 squads: Sunrisers Hyderabad

IPL 2014 squads: Sunrisers Hyderabad

Rediff.com15 Apr 2014

Check out the Sunrisers Hyderabad squad for IPL 2014.

Why Ayushman Bharat has tied up with Uber India

Why Ayushman Bharat has tied up with Uber India

Rediff.com8 Mar 2019

Since its launch in September, Ayushman Bharat has issued 20 million cards and has set an ambitious target to hit another 30 million within the next three months.

85 districts haven't reported COVID-19 cases in 14 days: Govt

85 districts haven't reported COVID-19 cases in 14 days: Govt

Rediff.com27 Apr 2020

However, two districts -- Pilibhit in Uttar Pradesh and Shaheed Bhagat Singh Nagar in Punjab -- which did not record a fresh case in the last 28 days, reported new COVID-19 cases on Monday, it added.

Toxins in food? How brands can make it safer

Toxins in food? How brands can make it safer

Rediff.com6 Jun 2016

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders.

Sabarimala temple opens, 10 women sent back by police

Sabarimala temple opens, 10 women sent back by police

Rediff.com16 Nov 2019

The Kerala government has made it clear that it would not provide security to any woman of menstruating age visiting the shrine, as per Devaswom Board Minister K Surendran.

Premam shatters box office records

Premam shatters box office records

Rediff.com6 Jun 2015

Get your lowdown of what's happening in Malayalam cinema!

What Uber's '180 Days of Change' is all about

What Uber's '180 Days of Change' is all about

Rediff.com30 Aug 2017

Uber launches initiatives to address drivers' woes on its 4th birthday

What lies ahead for Brand Horlicks?

What lies ahead for Brand Horlicks?

Rediff.com11 Dec 2018

One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition

Amid rise in COVID-19 cases, govt says India better positioned

Amid rise in COVID-19 cases, govt says India better positioned

Rediff.com9 Jun 2020

The death toll due to the coronavirus infection rose to 7,466 and the cases mounted to 2,66,598 in the country.

Cannes was a humbling experience:'

Cannes was a humbling experience:'

Rediff.com26 May 2003

The Malayalam actor shares his experience at the Cannes Film Festival with Shobha Warrier.

Prolonged lockdown to make India's water crisis worse

Prolonged lockdown to make India's water crisis worse

Rediff.com4 May 2020

Making water available is always a serious challenge in the summer for all public authorities. This year, the challenge is higher when hand-washing at every opportunity has become a necessity. So keeping potable water lines running without a glitch has become most necessary.

Suresh Gopi's son to make his acting debut

Suresh Gopi's son to make his acting debut

Rediff.com31 Jul 2015

A lowdown on what's going on in the Malayalam film industry.

Will ice creams win, or frozen desserts?

Will ice creams win, or frozen desserts?

Rediff.com7 Apr 2017

Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.

Do you believe in yo-yo dieting?

Do you believe in yo-yo dieting?

Rediff.com27 Dec 2019

Two decades ago when someone said, "I am on a diet," you assumed they would be eating less of everything. Today, those few words lead to a whole new discourse, says Ambi Parameswaran.

Sensex at 50k: 'Want to invest 10 lakh in MFs'

Sensex at 50k: 'Want to invest 10 lakh in MFs'

Rediff.com18 Feb 2021

Omkeshwar Singh, Head, Rank MF, a mutual fund investment platform, answers your queries.

Changing food habits & yo-yo dieting

Changing food habits & yo-yo dieting

Rediff.com3 Dec 2019

Even if our weight yo-yos, our overall health will keep getting better.

Influencing the influencer

Influencing the influencer

Rediff.com22 Oct 2019

'An influencer is expected to have upwards of 100,000 followers across various social media platforms of YouTube, Instagram, Facebook, Twitter etc,' points out brand strategist Ambi Parameswaran, founder, Brand-Building.com.

Just what the doctor ordered

Just what the doctor ordered

Rediff.com22 Apr 2017

'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.

Why Brand Jet collapsed after 25 years

Why Brand Jet collapsed after 25 years

Rediff.com10 May 2019

A mix of financial and strategic mistakes combined with poor expectations of the management are the reasons for the downfall of Indian airlines. For Jet, the deathly potion was even more toxic on account of the bitter squabbles between promoter Naresh Goyal and strategic partner Etihad Airways.

What's in a brand name?

What's in a brand name?

Rediff.com22 Mar 2017

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special.

Review: Nothing new in Jomonte Suvisheshangal

Review: Nothing new in Jomonte Suvisheshangal

Rediff.com23 Jan 2017

Sathyan Anthikad sticks to formula in Jomonte Suvisheshangal.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

The TOP 5 Malayalam heroines

The TOP 5 Malayalam heroines

Rediff.com5 Jan 2016

Take a bow, Parvathy, Sai Pallavi, Manju Warrier, Nayantara and Amala Paul!

Teaching Gita not against Constitution: Sangh ideologue

Teaching Gita not against Constitution: Sangh ideologue

Rediff.com6 Aug 2014

Backing Supreme Court Judge Justice A R Dave over his call to teach the Gita in schools, a leading Rashtriya Swayamsevak Sangh ideologue on Wednesday said the work is not a mere religious scripture but a spiritual and philosophic classic and called for it to be declared the "national book."

'Is there a single case of anyone falling sick after eating Maggi?'

'Is there a single case of anyone falling sick after eating Maggi?'

Rediff.com10 Jun 2015

MG Parameswaran is concerned if we have over-reacted to the issue.

'Under very difficult circumstances, people are going above and beyond the call of duty'

'Under very difficult circumstances, people are going above and beyond the call of duty'

Rediff.com29 May 2020

'It has been a phenomenal effort at all levels of the government.' 'People were working 15-16 hour shifts in the central government, in the state governments, in the districts....'

Karnataka crush Tamil Nadu to retain Ranji Trophy

Karnataka crush Tamil Nadu to retain Ranji Trophy

Rediff.com12 Mar 2015

Riding on Karun Nair's record innings of 328 and a magnificent all-round performance from captain R Vinay Kumar, Karnataka crushed Tamil Nadu by an innings and 217 runs to successfully defend their Ranji Trophy title.

P Susheela enters Guinness Book of World Records

P Susheela enters Guinness Book of World Records

Rediff.com31 Mar 2016

17,695 songs gives the legendary singer the Guinness record!

Once upon a time in India Inc...

Once upon a time in India Inc...

Rediff.com20 Feb 2017

The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend.

Which Malayalam film will you watch this Onam?

Which Malayalam film will you watch this Onam?

Rediff.com29 Jul 2015

There are as many as seven movie releases, and they all look good.

Review: Kodi is worth a watch

Review: Kodi is worth a watch

Rediff.com28 Oct 2016

The plot is refreshing and there are no unnecessary twists or excessive melodrama, writes S Saraswathi

'I couldn't conceive after 5 yrs of marriage'

'I couldn't conceive after 5 yrs of marriage'

Rediff.com13 Jun 2019

Rediff reader Uma Parameswaran from Nagpur tells us how she fought endometriosis.

Global brands don't top in India

Global brands don't top in India

Rediff.com24 Jun 2014

Relaunched and indigenous brands fare better in India.

The TOP 5 Malayalam Films

The TOP 5 Malayalam Films

Rediff.com4 Jan 2016

A look at five best Malayalam films of 2015!

Is Jet serious about finding a way out of the crisis?

Is Jet serious about finding a way out of the crisis?

Rediff.com15 Oct 2018

The airline has failed to address fliers' fears and has been opaque about the allegations of tax and financial fraud, giving rise to apprehension that Jet Airways may be headed the Kingfisher way.

Ranji Trophy: Maharashtra make strong reply to TN's huge total

Ranji Trophy: Maharashtra make strong reply to TN's huge total

Rediff.com27 Feb 2015

Swapnil Gugale compiled a gritty fifty as Maharashtra finished Day 3 on 110 for 1, in reply to Tamil Nadu's massive first innings total of 549, in the Ranji Trophy semi-final at the Eden Gardens, on Friday.

How Samsung is battling a brand crisis

How Samsung is battling a brand crisis

Rediff.com19 Sep 2016

Finding a solution is critical to prevent a crisis from blowing up.

The Modi Model of Governance

The Modi Model of Governance

Rediff.com24 Jun 2019

'The Modi Model we see now is still the old Gujarat Model.' 'But with an acknowledgement that governing India is more challenging than governing Gujarat,' notes Shekhar Gupta.

Mumbai most successful IPL team

Mumbai most successful IPL team

Rediff.com18 Sep 2020

Rajneesh Gupta presents a complete statistical IPL dossier.

Meet the ex-banker who will look after Modicare

Meet the ex-banker who will look after Modicare

Rediff.com29 Aug 2018

For the past five months, ever since he was appointed the Ayushman CEO, Indu Bhushan, a former bureaucrat, has made Nirman Bhawan his second home, working nine to nine with his "dedicated team" on the Modi government's biggest initiative after the Goods and Services Tax, says Nivedita Mookerji.